Most people understand the importance of vitamins.

However, maintaining a daily supplement routine is far from easy due to busy lifestyles and the inconvenience involved.

VALX Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Masayuki Tadai), the company behind the fitness brand VALX (Bulk's), is launching a new alternative to traditional vitamin supplements. Starting Thursday, June 25, 2026, they will begin selling 'Mogumogu Vitamin,' a chewable tablet that enables easy, water-free nutritional supplementation.

'VALX Mogumogu Vitamin' is a nutritional supplement that conveniently provides a full day's worth* of 11 essential vitamins, along with iron, folate, probiotics, and highly absorbable polyphenols—all in just one tablet per day.

Since it can be consumed without water, it’s easy to incorporate into daily routines—whether commuting, during work breaks, or while traveling—making daily nutrition more accessible than ever.

*Daily intake values are calculated based on the 'Nutrient Labeling Standard Values' (for individuals aged 18 and over, with a standard caloric intake of 2,200 kcal).

'I should take it for my health' isn’t enough to sustain a habit. This product was born from real customer insights.

In recent years, more people have been incorporating vitamin supplements into their lives as health awareness grows.

Yet, many still struggle to maintain the habit, citing reasons such as 'I bought it but couldn’t stick with it,' 'I keep forgetting,' or 'it’s inconvenient to take at a fixed time.'

Even with strong health intentions, forming a consistent habit amid a busy schedule is surprisingly difficult.

'VALX Mogumogu Vitamin' was developed based on feedback from those who have experienced 'supplement burnout.'

Our goal was to create a nutritional habit that requires no effort to maintain.

To transform supplements from something 'hard to continue' into something you 'realize you’ve been doing all along.'

We focused on minimizing the hassle—no need to prepare water, no need to manage multiple supplements—designing a product that fits seamlessly into even the busiest lifestyles.

Through 'Mogumogu Vitamin,' VALX aims to offer a new, accessible option for daily nutritional support.

The reasons it’s easy to continue: 3 key features of VALX Mogumogu Vitamin

【Point 1】No water needed—anytime, anywhere.

Whether commuting, during a work break, or on the go. Since it’s a chewable tablet, you can quickly replenish nutrients whenever you remember.

Compact and easy to carry in a bag or pouch, it can be taken anytime and anywhere, making consistency effortless.

【Point 2】Packed with essential nutrients in just one tablet.

In addition to a full day’s worth* of 11 essential vitamins, it includes iron and folate—nutrients often lacking in women—as well as probiotics to support daily wellness and highly absorbable polyphenols.

We designed it to reduce the need to 'take multiple supplements,' allowing convenient, all-in-one nutritional support with just one tablet.

*Based on Nutrient Function Claims Standard Values

【Point 3】Refreshing citrus mix flavor for daily enjoyment

No matter how nutritious a supplement is, it’s meaningless if you can’t stick with it.

'VALX Mogumogu Vitamin' features a juicy citrus mix flavor, packed with tangy citrus notes. It eliminates the unpleasant aftertaste common in supplements, making it easy to enjoy like a snack—without guilt. We’ve crafted a taste that effortlessly becomes part of your daily routine.

Moving forward, VALX will continue to support more people in leading healthier lives by offering products and services that align with individual lifestyles—focusing not on 'striving for health,' but on 'sustainable wellness.'

【Product Overview】

Product Name: VALX Mogumogu Vitamin

Price: ¥1,880 (tax included)

Release Date: Thursday, June 25, 2026

Contents: 30 tablets (30-day supply)

Recommended Intake: 1 tablet per day

Flavor: Citrus Mix

Key Ingredients: - 11 Vitamins (daily amount) - Iron (daily amount) - Folate - 100 million probiotics - Highly absorbable polyphenols

*Pricing applies to the VALX Members Store

VALX, with the mission of 'igniting unprecedented excitement,' continues to drive innovation not only in the fitness industry but across initiatives that strengthen and enrich human physical and mental well-being.

【About VALX】

VALX is a fitness brand committed to delivering authenticity, consistently offering high-quality products and services with optimal dosages that lead the forefront of the times. We offer supplements, apparel, training gear, and fitness gyms—all supervised by legendary trainer Yoshinori Yamamoto. Our YouTube channel, 'VALX Yamamoto Yoshinori Fitness University,' has over 780,000 subscribers, and our total social media following exceeds 1.55 million.

▶︎ View all VALX protein products here

【VALX Co., Ltd. Company Overview】

- Protein, supplements, and fitness brand 'VALX'

https://shop.valx.jp/

- 24-hour fitness gym 'VALX GYM'

https://gym.valx.jp/

Company Name: VALX Co., Ltd.

Representative: CEO Masayuki Tadai

Headquarters: 3F, No.R Shibuya Minamidai Building, 16-11 Minamidai-cho, Shibuya-ku, Tokyo

Business Activities: D2C and fitness businesses

Founded: May 2006

Capital: 90 million JPY

TEL: 03-6455-0045

FAX: 03-6455-0046

URL: https://corp.valx.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: VALX GYM