VALX Sponsors "Morning Coffee Party" to Introduce New Trend of Toasting with Protein Drinks

VALX Inc., the company behind the fitness brand "VALX," has announced its sponsorship of the "Morning Coffee Party" hosted by Cocoro. on May 16, 2026, in Roppongi, Tokyo. Inspired by an emerging American trend of morning social gatherings, this event offers a health-conscious twist: participants will toast with protein drinks instead of coffee. The goal is to foster a positive, alcohol-free community early in the day. VALX is providing 1kg bags of whey protein, individual packets in various flavors, and clear shakers to enhance the experience, aiming to eventually expand the event to 1,000 participants.