[Achieved 12 Consecutive Months at No. 1] VALX Ranks First in Don Quijote's Protein Category by Brand Sales! In-Store Campaign to Show Appreciation for Continued Support Also Implemented
Fitness brand "VALX" announced that it has achieved the No. 1 position in the brand-specific sales ranking for the protein category at "Don Quijote," operated by Pan Pacific International Holdings (PPIH), for 12 consecutive months. To commemorate this achievement, a limited-time in-store campaign will be held to express gratitude for ongoing customer support.
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- 📰 Published: May 7, 2026 at 22:20
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VALX Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Masayuki Tadaishi; hereinafter "VALX"), which operates the fitness brand "VALX," announced that it has achieved the No. 1 position in the brand-specific sales ranking for the protein category at "Don Quijote," operated by Pan Pacific International Holdings (PPIH), for 12 consecutive months.
This achievement is a result of the support from each and every customer who regularly uses VALX products. We express our sincere gratitude.
Until now, VALX has been committed to promoting the new value of protein, with the desire to make "protein feel more accessible," through in-store tasting events and other activities at Don Quijote.
Traditionally, protein had a strong image of being for those who train, but in recent years, it has been accepted by a wider range of people as a means of maintaining health, beauty, and daily nutritional supplementation.
In this context, VALX has focused on thorough attention to taste and ease of consumption, highly reliable product design utilizing the knowledge of supervisor Yoshinori Yamamoto, and the creation of "experiential opportunities" through in-store tasting events and other activities.
We believe that these accumulated efforts have led to VALX becoming a brand chosen not only by those who train but also by those who were previously unfamiliar with protein, resulting in this achievement.
Furthermore, to commemorate this achievement of 12 consecutive months at No. 1, a limited-time campaign will be held at Don Quijote stores.
Details will be announced sequentially on our official SNS (@valx_official).
This campaign is planned as a token of our appreciation for your continued support, so please take this opportunity to enjoy it at the store.
We will continue to evolve as a brand that supports our customers' physical well-being, and we ask for your continued patronage.
With the mission of "creating unprecedented excitement," VALX will continue to undertake various initiatives to make not only the fitness industry but also the mind and body of humanity stronger, richer, and more passionately driven.
[About VALX]
VALX is a fitness brand that continuously pursues "authenticity," always developing products and services that offer sufficient quantity, high quality, and are at the forefront of the times. We offer supplements, apparel, training goods, and fitness gyms supervised by Yoshinori Yamamoto, a legend in the trainer world. Our YouTube channel "VALX Yoshinori Yamamoto Muscle Training University" has over 780,000 subscribers, and our total SNS followers exceed 1.55 million.
▶︎Click here for the VALX protein lineup
[VALX Co., Ltd. Company Profile]
・Protein, supplements, fitness brand "VALX"
https://shop.valx.jp/
・24-hour fitness gym "VALX GYM"
https://gym.valx.jp/
Company Name: VALX Co., Ltd.
Representative Director: Masayuki Tadaishi
Headquarters: No.R Shibuya Nanpeidai Building 3F, 16-11 Nanpeidaicho, Shibuya-ku, Tokyo
Business Activities: D2C business, fitness business
Established: May 2006
Capital: 90 million JPY
TEL: 03-6455-0045
FAX: 03-6455-0046
URL: https://corp.valx.jp/
This achievement is a result of the support from each and every customer who regularly uses VALX products. We express our sincere gratitude.
Until now, VALX has been committed to promoting the new value of protein, with the desire to make "protein feel more accessible," through in-store tasting events and other activities at Don Quijote.
Traditionally, protein had a strong image of being for those who train, but in recent years, it has been accepted by a wider range of people as a means of maintaining health, beauty, and daily nutritional supplementation.
In this context, VALX has focused on thorough attention to taste and ease of consumption, highly reliable product design utilizing the knowledge of supervisor Yoshinori Yamamoto, and the creation of "experiential opportunities" through in-store tasting events and other activities.
We believe that these accumulated efforts have led to VALX becoming a brand chosen not only by those who train but also by those who were previously unfamiliar with protein, resulting in this achievement.
Furthermore, to commemorate this achievement of 12 consecutive months at No. 1, a limited-time campaign will be held at Don Quijote stores.
Details will be announced sequentially on our official SNS (@valx_official).
This campaign is planned as a token of our appreciation for your continued support, so please take this opportunity to enjoy it at the store.
We will continue to evolve as a brand that supports our customers' physical well-being, and we ask for your continued patronage.
With the mission of "creating unprecedented excitement," VALX will continue to undertake various initiatives to make not only the fitness industry but also the mind and body of humanity stronger, richer, and more passionately driven.
[About VALX]
VALX is a fitness brand that continuously pursues "authenticity," always developing products and services that offer sufficient quantity, high quality, and are at the forefront of the times. We offer supplements, apparel, training goods, and fitness gyms supervised by Yoshinori Yamamoto, a legend in the trainer world. Our YouTube channel "VALX Yoshinori Yamamoto Muscle Training University" has over 780,000 subscribers, and our total SNS followers exceed 1.55 million.
▶︎Click here for the VALX protein lineup
[VALX Co., Ltd. Company Profile]
・Protein, supplements, fitness brand "VALX"
https://shop.valx.jp/
・24-hour fitness gym "VALX GYM"
https://gym.valx.jp/
Company Name: VALX Co., Ltd.
Representative Director: Masayuki Tadaishi
Headquarters: No.R Shibuya Nanpeidai Building 3F, 16-11 Nanpeidaicho, Shibuya-ku, Tokyo
Business Activities: D2C business, fitness business
Established: May 2006
Capital: 90 million JPY
TEL: 03-6455-0045
FAX: 03-6455-0046
URL: https://corp.valx.jp/