[Available in 70 Stores Nationwide] VALX Products to Be Introduced at Ito-Yokado! Sales to Commence Sequentially from Late April 2026
Fitness brand 'VALX,' operated by VALX Co., Ltd., announced that its products will be sequentially available at 70 Ito-Yokado stores nationwide, operated by Ito-Yokado Co., Ltd., starting from late April 2026. This initiative aims to meet the increasing demand for protein intake in daily life and make VALX products more accessible to a wider range of consumers.
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- 📰 Published: May 1, 2026 at 22:00
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VALX Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Masayuki Tadaishi; hereinafter 'VALX'), which operates the fitness brand 'VALX,' is pleased to announce that VALX products will be sequentially sold at 70 Ito-Yokado stores nationwide, operated by Ito-Yokado Co., Ltd., starting from late April 2026.
Until now, VALX has been developing and expanding products with the desire for many people to incorporate protein into their daily lives.
With the growing health consciousness, the needs for 'daily protein intake' and 'easy nutritional balance' are increasing year by year. In this context, with the desire to make VALX products feel more familiar, we have decided to start handling our products at all 70 Ito-Yokado stores.
We hope that this expansion will provide an opportunity for a wide range of people, not limited to those who regularly train, to pick up VALX products.
The main lineup, including the popular 'VALX Whey Protein,' will be available in stores.
Take this opportunity to check out VALX products at Ito-Yokado stores nationwide.
*Please note that the items handled may vary by store.
VALX, with its mission to 'create unprecedented excitement,' will continue to undertake various initiatives to make the human mind and body stronger, richer, and more passionately driven, not only in the fitness industry.
[About Ito-Yokado]
Since its establishment in 1920, Ito-Yokado Co., Ltd. has valued 'trust and sincerity,' walking alongside many people including customers, business partners, local communities, and employees. It strives to enrich local life through food and operates stores that support daily shopping.
[About VALX]
VALX is a fitness brand that continuously pursues 'authenticity,' developing products and services that are always sufficient in quantity, high in quality, and at the forefront of the times. It offers supplements, apparel, training goods, and fitness gyms supervised by Yoshinori Yamamoto, a legend in the trainer world. Its YouTube channel 'VALX Yoshinori Yamamoto Muscle Training University' has over 780,000 subscribers, and its total SNS followers exceed 1.55 million.
▶︎Click here for the VALX protein lineup
[VALX Co., Ltd. Company Profile]
・Protein supplements, fitness brand 'VALX'
https://shop.valx.jp/
・24-hour fitness gym 'VALX GYM'
https://gym.valx.jp/
Company Name: VALX Co., Ltd.
Representative: Masayuki Tadaishi, Representative Director
Headquarters: No.R Shibuya Nanpeidai Building 3F, 16-11 Nanpeidaicho, Shibuya-ku, Tokyo
Business Activities: D2C business, Fitness business
Established: May 2006
Capital: 90 million JPY
TEL: 03-6455-0045
FAX: 03-6455-0046
URL: https://corp.valx.jp/
Until now, VALX has been developing and expanding products with the desire for many people to incorporate protein into their daily lives.
With the growing health consciousness, the needs for 'daily protein intake' and 'easy nutritional balance' are increasing year by year. In this context, with the desire to make VALX products feel more familiar, we have decided to start handling our products at all 70 Ito-Yokado stores.
We hope that this expansion will provide an opportunity for a wide range of people, not limited to those who regularly train, to pick up VALX products.
The main lineup, including the popular 'VALX Whey Protein,' will be available in stores.
Take this opportunity to check out VALX products at Ito-Yokado stores nationwide.
*Please note that the items handled may vary by store.
VALX, with its mission to 'create unprecedented excitement,' will continue to undertake various initiatives to make the human mind and body stronger, richer, and more passionately driven, not only in the fitness industry.
[About Ito-Yokado]
Since its establishment in 1920, Ito-Yokado Co., Ltd. has valued 'trust and sincerity,' walking alongside many people including customers, business partners, local communities, and employees. It strives to enrich local life through food and operates stores that support daily shopping.
[About VALX]
VALX is a fitness brand that continuously pursues 'authenticity,' developing products and services that are always sufficient in quantity, high in quality, and at the forefront of the times. It offers supplements, apparel, training goods, and fitness gyms supervised by Yoshinori Yamamoto, a legend in the trainer world. Its YouTube channel 'VALX Yoshinori Yamamoto Muscle Training University' has over 780,000 subscribers, and its total SNS followers exceed 1.55 million.
▶︎Click here for the VALX protein lineup
[VALX Co., Ltd. Company Profile]
・Protein supplements, fitness brand 'VALX'
https://shop.valx.jp/
・24-hour fitness gym 'VALX GYM'
https://gym.valx.jp/
Company Name: VALX Co., Ltd.
Representative: Masayuki Tadaishi, Representative Director
Headquarters: No.R Shibuya Nanpeidai Building 3F, 16-11 Nanpeidaicho, Shibuya-ku, Tokyo
Business Activities: D2C business, Fitness business
Established: May 2006
Capital: 90 million JPY
TEL: 03-6455-0045
FAX: 03-6455-0046
URL: https://corp.valx.jp/