[Hokkaido Launch] VALX New Product 'Kinniku no Koibito' Whey Protein White Chocolate Flavor Debuts in Convenient Souvenir Packaging!
VALX Inc. will launch a Hokkaido-exclusive individual packaging set of its 'Kinniku no Koibito' Whey Protein White Chocolate flavor on April 28, 2026. This product targets both fitness enthusiasts and tourists looking for unique Hokkaido souvenirs.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 22:00
- 🔍 Collected: April 27, 2026 at 13:31
- 🤖 AI Analyzed: April 28, 2026 at 02:28 (12h 56m after Collected)
VALX Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Masayuki Tadaishi; hereinafter VALX), which operates the fitness brand 'VALX,' will sequentially start selling 'Kinniku no Koibito VALX Whey Protein White Chocolate Flavor' in the Hokkaido area starting Tuesday, April 28, 2026.
This product features a distinctive white chocolate sweetness and is named 'Kinniku no Koibito' (Muscles' Lover) to represent a drink that is delicious enough to fall in love with, making even muscles melt with satisfaction. It has been crafted to appeal not only to trainees but also to those unfamiliar with protein supplements.
The product is sold in a 'set of five 30g individual packets,' making it easy to carry and share. It is ideal as a portable supplement during travel or as a convenient Hokkaido souvenir for friends and family. It serves as a perfect 'little catalyst' for those who want to try protein for the first time.
Sales are scheduled to begin sequentially from April 28, 2026, at Satsudora, Don Quijote, and Super Sports Xebio locations across Hokkaido. VALX aims to deliver the value of 'protein as something to enjoy in daily life' to an even broader audience.
[Product Overview]
Product Name: ~Kinniku no Koibito~ VALX Whey Protein White Chocolate Flavor
Recommended Retail Price: 1,958 yen (including tax)
Contents: 30g x 5 packets
Available at: Satsudora, Don Quijote, Super Sports Xebio (Hokkaido area, excluding some stores)
[About VALX]
VALX is a fitness brand that pursues 'authenticity,' developing cutting-edge products and services with high quality and sufficient dosage. Supervised by fitness legend Yoshinori Yamamoto, the brand offers supplements, apparel, and training gear. Their YouTube channel has over 780,000 subscribers, with a total SNS following exceeding 1.55 million.
[Company Profile]
Company Name: VALX Inc.
Representative: Masayuki Tadaishi
Headquarters: 3F No.R Shibuya Nanpeidai Bldg., 16-11 Nanpeidai-cho, Shibuya-ku, Tokyo
Business: D2C business, fitness business
Established: May 2006
Capital: 90 million yen
This product features a distinctive white chocolate sweetness and is named 'Kinniku no Koibito' (Muscles' Lover) to represent a drink that is delicious enough to fall in love with, making even muscles melt with satisfaction. It has been crafted to appeal not only to trainees but also to those unfamiliar with protein supplements.
The product is sold in a 'set of five 30g individual packets,' making it easy to carry and share. It is ideal as a portable supplement during travel or as a convenient Hokkaido souvenir for friends and family. It serves as a perfect 'little catalyst' for those who want to try protein for the first time.
Sales are scheduled to begin sequentially from April 28, 2026, at Satsudora, Don Quijote, and Super Sports Xebio locations across Hokkaido. VALX aims to deliver the value of 'protein as something to enjoy in daily life' to an even broader audience.
[Product Overview]
Product Name: ~Kinniku no Koibito~ VALX Whey Protein White Chocolate Flavor
Recommended Retail Price: 1,958 yen (including tax)
Contents: 30g x 5 packets
Available at: Satsudora, Don Quijote, Super Sports Xebio (Hokkaido area, excluding some stores)
[About VALX]
VALX is a fitness brand that pursues 'authenticity,' developing cutting-edge products and services with high quality and sufficient dosage. Supervised by fitness legend Yoshinori Yamamoto, the brand offers supplements, apparel, and training gear. Their YouTube channel has over 780,000 subscribers, with a total SNS following exceeding 1.55 million.
[Company Profile]
Company Name: VALX Inc.
Representative: Masayuki Tadaishi
Headquarters: 3F No.R Shibuya Nanpeidai Bldg., 16-11 Nanpeidai-cho, Shibuya-ku, Tokyo
Business: D2C business, fitness business
Established: May 2006
Capital: 90 million yen