VALX Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Masayuki Tadaishi; hereinafter "VALX"), which operates the fitness brand "VALX," announces that it will discontinue sales of all products in the "VALX Dietter Protein" series once current inventory is exhausted.

"VALX Dietter Protein," which has been patronized by many customers, will be discontinued as we move toward the next phase of our brand development.

Products to be Discontinued ・Dietter Protein Strawberry Au Lait Flavor ・Dietter Protein Gateau Chocolat Flavor ・Dietter Protein Basque Cheesecake Flavor

We would like to express our sincere gratitude to all the customers who have enjoyed these products.

Regarding new products to replace the Dietter Protein line, we are planning a launch around the summer of 2026. We are currently preparing to deliver products that are even more appealing than before, so please look forward to further updates.

VALX will continue to provide products that satisfy even more of our customers.

With the mission of "Creating unprecedented enthusiasm," VALX will continue to engage in various initiatives that not only impact the fitness industry but also strengthen, enrich, and passionately motivate the minds and bodies of people everywhere.

[About VALX] VALX is a fitness brand that continues to pursue "authenticity" by constantly developing products and services that are cutting-edge, high-quality, and provided in sufficient quantities. We offer supplements, apparel, and training gear supervised by legendary trainer Yoshinori Yamamoto, and operate fitness gyms. Our YouTube channel, "VALX Yoshinori Yamamoto Muscle Training University," has over 780,000 subscribers, and our total social media following exceeds 1.55 million. ▶︎ Click here for the VALX protein list: https://shop.valx.jp/shop/product_categories/protein

[VALX Inc. Company Overview] ・Protein, Supplements, and Fitness Brand "VALX": https://shop.valx.jp/ ・24-Hour Fitness Gym "VALX GYM": https://gym.valx.jp/

Company Name: VALX Inc. Representative: Masayuki Tadaishi, Representative Director Headquarters: MFPR Shibuya Nanpeidai Building 3F, 16-11 Nanpeidai-cho, Shibuya-ku, Tokyo Business Description: D2C business, Fitness business Established: May 2006 Capital: 90 million yen TEL: 03-6455-0045 FAX: 03-6455-0046 URL: https://corp.valx.jp/

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  • Source: PR TIMES
  • Category: News