UPWARD Releases Case Study of Asahi Kizai Corporation
UPWARD Inc. has published a case study interview on its official website detailing how Asahi Kizai Corporation implemented and utilizes UPWARD. Asahi Kizai selected UPWARD to prevent opportunity loss in field sales, citing its fitting features and cost-effectiveness. The tool was adopted by the field staff within just one month, significantly reducing instances of 'lost sales due to inaction'.
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- 📰 Published: June 12, 2026 at 00:10
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UPWARD Inc. (Location: Chiyoda-ku, Tokyo; CEO: Ryusuke Kanagi, hereinafter referred to as UPWARD) has released an interview case study on its official website detailing the utilization of "UPWARD" by Asahi Kizai Corporation (Location: Chiyoda-ku, Tokyo; President: Osamu Kimura, hereinafter referred to as Asahi Kizai).
Case Study Article: https://upward.jp/case/asahikizai/
■ Background of Introduction: Sales DX to Prevent Opportunity Losses of Millions to Tens of Millions of Yen Becomes Urgent
In Asahi Kizai's field sales, "construction signboards" at construction sites are an extremely important source of customer information, and the company has increased sales based on visits originating from this information. However, the conventional operation faced challenges such as "missed opportunities for site visits," "delays in activity reporting due to busyness," and "lack of coordination among representatives."
■ Deciding Factor for Selecting "UPWARD"
In April 2025, the company introduced "UPWARD" to visualize sales activities. The reasons for its selection are as follows:
Fits Field Needs: It offered the desired functions, such as digitalization of weekly reports, presence detection, and map-based customer management, without being excessive or insufficient.
High Cost-Effectiveness: It was judged that the mobile-first approach, ease of use for field staff, and the ability to reliably capture previously missed opportunities would sufficiently exceed the investment cost.
■ Impact of Introduction: Settled in the Field in Just One Month, Drastically Reducing "Lost Sales Due to Inaction"
Despite initial concerns from the field staff about increased workload, the management layer led a complete abolition of manual handwritten operations, resulting in full adoption by the field staff within just one month.
One year after implementation, Mr. Yu Nakao, Manager of the Second Sales Department, stated, "It's most wasteful to miss sales opportunities by not approaching customers. We have a tangible sense that UPWARD's introduction has reduced this," expressing confidence in the transformation towards a sales system that does not miss opportunities.
【The case study page provides more detailed information on the following】
Actual use of the "AI Scan Function for Signboards" that significantly reduced the burden on field staff
"Tasks for the past two weeks" turn red on the map? Color-coded pin management that enhances planning
Projecting "UPWARD" during morning sales meetings! A system to prevent visit omissions within the organization
Future Outlook
▼ Click here to view the full interview and details of its use (with photos)
https://upward.jp/case/asahikizai/
"UPWARD" Revolutionizing the Last Mile of Field Operations
"UPWARD" is an AI-powered sales support service specializing in fieldwork and visiting sales. It provides automated recording of customer touchpoints using its proprietary "advanced geofencing technology" and various AI functions tailored for field sales. It is used by approximately 450 companies, primarily large enterprises like Kubota, Rinnai, and Shizuoka Bank, whose primary sales channel involves face-to-face customer interactions, serving as a next-generation sales DX foundation.
"UPWARD" Introduction Materials: https://upward.jp/downloads/allservicematerials/
About UPWARD Inc.
UPWARD Inc., under its purpose to "accelerate the growth of companies and society by unlocking the creativity of field workers," provides DX services specialized in solving the challenges faced by field workers who create value through offline customer interactions during site visits. By leveraging technology to enable business operations solely through mobile devices, the company aims to create a world where individuals can thrive regardless of their work location or situation.
Company Overview
Company Name: UPWARD Inc.
Established: July 2016
Representative: CEO Ryusuke Kanagi
Location: Marunouchi Eiraku Building 26F, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Business Activities: Development and provision of the field sales AI agent "UPWARD"
URL: https://corp.upward.jp/
Inquiries Regarding This Press Release
UPWARD Inc. Corporate Division PR Team
03-6897-3683
pr@upward.jp
*Company names mentioned in this text are registered trademarks or trademarks of their respective companies.
Case Study Article: https://upward.jp/case/asahikizai/
■ Background of Introduction: Sales DX to Prevent Opportunity Losses of Millions to Tens of Millions of Yen Becomes Urgent
In Asahi Kizai's field sales, "construction signboards" at construction sites are an extremely important source of customer information, and the company has increased sales based on visits originating from this information. However, the conventional operation faced challenges such as "missed opportunities for site visits," "delays in activity reporting due to busyness," and "lack of coordination among representatives."
■ Deciding Factor for Selecting "UPWARD"
In April 2025, the company introduced "UPWARD" to visualize sales activities. The reasons for its selection are as follows:
Fits Field Needs: It offered the desired functions, such as digitalization of weekly reports, presence detection, and map-based customer management, without being excessive or insufficient.
High Cost-Effectiveness: It was judged that the mobile-first approach, ease of use for field staff, and the ability to reliably capture previously missed opportunities would sufficiently exceed the investment cost.
■ Impact of Introduction: Settled in the Field in Just One Month, Drastically Reducing "Lost Sales Due to Inaction"
Despite initial concerns from the field staff about increased workload, the management layer led a complete abolition of manual handwritten operations, resulting in full adoption by the field staff within just one month.
One year after implementation, Mr. Yu Nakao, Manager of the Second Sales Department, stated, "It's most wasteful to miss sales opportunities by not approaching customers. We have a tangible sense that UPWARD's introduction has reduced this," expressing confidence in the transformation towards a sales system that does not miss opportunities.
【The case study page provides more detailed information on the following】
Actual use of the "AI Scan Function for Signboards" that significantly reduced the burden on field staff
"Tasks for the past two weeks" turn red on the map? Color-coded pin management that enhances planning
Projecting "UPWARD" during morning sales meetings! A system to prevent visit omissions within the organization
Future Outlook
▼ Click here to view the full interview and details of its use (with photos)
https://upward.jp/case/asahikizai/
"UPWARD" Revolutionizing the Last Mile of Field Operations
"UPWARD" is an AI-powered sales support service specializing in fieldwork and visiting sales. It provides automated recording of customer touchpoints using its proprietary "advanced geofencing technology" and various AI functions tailored for field sales. It is used by approximately 450 companies, primarily large enterprises like Kubota, Rinnai, and Shizuoka Bank, whose primary sales channel involves face-to-face customer interactions, serving as a next-generation sales DX foundation.
"UPWARD" Introduction Materials: https://upward.jp/downloads/allservicematerials/
About UPWARD Inc.
UPWARD Inc., under its purpose to "accelerate the growth of companies and society by unlocking the creativity of field workers," provides DX services specialized in solving the challenges faced by field workers who create value through offline customer interactions during site visits. By leveraging technology to enable business operations solely through mobile devices, the company aims to create a world where individuals can thrive regardless of their work location or situation.
Company Overview
Company Name: UPWARD Inc.
Established: July 2016
Representative: CEO Ryusuke Kanagi
Location: Marunouchi Eiraku Building 26F, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Business Activities: Development and provision of the field sales AI agent "UPWARD"
URL: https://corp.upward.jp/
Inquiries Regarding This Press Release
UPWARD Inc. Corporate Division PR Team
03-6897-3683
pr@upward.jp
*Company names mentioned in this text are registered trademarks or trademarks of their respective companies.
FAQ
What kind of problems does UPWARD solve?
It solves field sales challenges such as missed visit opportunities, delayed activity reporting, and poor coordination among representatives, preventing opportunity loss.
Why did Asahi Kizai Corporation choose UPWARD?
They chose it for its features that match field needs (digital weekly reports, presence detection, map management, etc.) and its high cost-effectiveness.
What effects were achieved with the introduction of UPWARD?
It was adopted by the field staff within one month, drastically reducing 'lost sales due to inaction.' Sales activities became more visible, leading to a reduction in opportunity loss.
What are the main features of UPWARD?
Features include automatic recording of customer touchpoints (geofencing technology), AI scanning of signboards, progress management via map, and digitalization of weekly reports.
Which companies are recommended to use UPWARD?
It is recommended for companies that emphasize face-to-face customer interactions and wish to improve the efficiency and DX of their field sales.