Major Temporary Construction Materials Rental Company Asahi Kizai Fully Implements "UPWARD," Promoting Efficiency in Field Sales Through DX
Asahi Kizai, a major temporary construction materials rental company, has fully adopted UPWARD's sales support service, advancing sales DX. This implementation has led to instant sharing of on-site information, promotion of mobile work, and efficiency in information input using AI, successfully improving the quality of sales activities and reducing workload.
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- 📰 Published: May 12, 2026 at 20:00
- 🔍 Collected: May 12, 2026 at 11:31
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UPWARD Co., Ltd. (Location: Chiyoda-ku, Tokyo; Representative Director CEO: Ryusuke Kaneki; hereinafter "UPWARD") announces that Asahi Kizai Co., Ltd. (Location: Chiyoda-ku, Tokyo; Representative Director President: Osamu Kimura; hereinafter "Asahi Kizai"), a major rental company for temporary construction materials and equipment, has fully implemented the sales support service "UPWARD" and has transitioned to a full-scale operation phase as a sales DX platform.
Asahi Kizai began utilizing UPWARD in January 2025 with the aim of instantly sharing on-site information and promoting mobile work. Now that its on-site operation has become established and qualitative improvements in sales activities have been achieved, the company has shifted to a new phase of utilization.
Before the introduction of UPWARD, there were restrictions on inputting information from outside the office, and creating daily reports after returning to the office placed a significant workload on sales representatives. After the introduction, information linked to "locations" can be instantly shared from smartphones, transforming the work style to effectively utilize travel time. A significant increase in the number of activity reports, which was one of the quantitative targets, has also been achieved.
Currently, Asahi Kizai has also started an initiative to automatically input information by simply photographing construction plan signs using the AI Scan (AI image analysis) function. Detailed case studies aiming to streamline input work on site will be released at a later date.
Comment from Mr. Yu Nakao, Department Manager, Sales Division 2, Asahi Kizai Co., Ltd.
"Previously, sales activity reports were submitted once a week, and creating a week's worth of content the day before the report deadline, while trying to recall details, often led to omissions in records and tedious work. Furthermore, on-site management was left to individual discretion, and amidst the demands of daily tasks, follow-ups on new projects and actions on ongoing sales cases were delayed, sometimes resulting in lost deals.
To alleviate the burden of administrative tasks, simplify activity management, and generally enhance the efficiency of our entire sales system, we decided to introduce the UPWARD system. Additionally, with the newly adopted AI image analysis system, project information required for activity reports, which was previously entered manually, is now automatically reflected, leading to a significant reduction in working hours.
The ability to map projects and visualize activity content has established an information infrastructure for providing more concrete sales strategy instructions and managing sales, greatly contributing to overall sales management."
"UPWARD" Innovating the Last Mile of Field Operations
"UPWARD" is an AI-based sales support service specializing in outside sales and field visits. It offers automatic recording of customer contact points using patented "advanced geofencing" technology and various AI functions specialized for field sales. It has been adopted by approximately 450 companies, primarily large enterprises that use face-to-face customer contact as their main sales channel.
Service Site: https://upward.jp/
"UPWARD" Introduction materials: https://upward.jp/downloads/allservicematerials/
About UPWARD Co., Ltd.
Under the purpose of "Unleashing the creativity of fieldworkers and accelerating the growth of companies and society," UPWARD Co., Ltd. provides DX services specialized in solving the challenges of fieldworkers who visit sites and create value through offline customer contact. By leveraging technology to create an environment where work can be done with just a mobile device, the company aims for a world where people can thrive regardless of their work location or situation.
Company Profile
Company Name: UPWARD Co., Ltd.
Established: July 2016
Representative: Representative Director CEO Ryusuke Kaneki
Location: Marunouchi Eiraku Building 26F, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Business Description: Development and provision of field sales AI agent "UPWARD"
URL: https://corp.upward.jp/
Inquiries regarding press releases
UPWARD Co., Ltd. Corporate Headquarters PR Team
03-6897-3683
pr@upward.jp
*Company names mentioned in this text are registered trademarks or trademarks of their respective companies.
Keywords:
Asahi Kizai began utilizing UPWARD in January 2025 with the aim of instantly sharing on-site information and promoting mobile work. Now that its on-site operation has become established and qualitative improvements in sales activities have been achieved, the company has shifted to a new phase of utilization.
Before the introduction of UPWARD, there were restrictions on inputting information from outside the office, and creating daily reports after returning to the office placed a significant workload on sales representatives. After the introduction, information linked to "locations" can be instantly shared from smartphones, transforming the work style to effectively utilize travel time. A significant increase in the number of activity reports, which was one of the quantitative targets, has also been achieved.
Currently, Asahi Kizai has also started an initiative to automatically input information by simply photographing construction plan signs using the AI Scan (AI image analysis) function. Detailed case studies aiming to streamline input work on site will be released at a later date.
Comment from Mr. Yu Nakao, Department Manager, Sales Division 2, Asahi Kizai Co., Ltd.
"Previously, sales activity reports were submitted once a week, and creating a week's worth of content the day before the report deadline, while trying to recall details, often led to omissions in records and tedious work. Furthermore, on-site management was left to individual discretion, and amidst the demands of daily tasks, follow-ups on new projects and actions on ongoing sales cases were delayed, sometimes resulting in lost deals.
To alleviate the burden of administrative tasks, simplify activity management, and generally enhance the efficiency of our entire sales system, we decided to introduce the UPWARD system. Additionally, with the newly adopted AI image analysis system, project information required for activity reports, which was previously entered manually, is now automatically reflected, leading to a significant reduction in working hours.
The ability to map projects and visualize activity content has established an information infrastructure for providing more concrete sales strategy instructions and managing sales, greatly contributing to overall sales management."
"UPWARD" Innovating the Last Mile of Field Operations
"UPWARD" is an AI-based sales support service specializing in outside sales and field visits. It offers automatic recording of customer contact points using patented "advanced geofencing" technology and various AI functions specialized for field sales. It has been adopted by approximately 450 companies, primarily large enterprises that use face-to-face customer contact as their main sales channel.
Service Site: https://upward.jp/
"UPWARD" Introduction materials: https://upward.jp/downloads/allservicematerials/
About UPWARD Co., Ltd.
Under the purpose of "Unleashing the creativity of fieldworkers and accelerating the growth of companies and society," UPWARD Co., Ltd. provides DX services specialized in solving the challenges of fieldworkers who visit sites and create value through offline customer contact. By leveraging technology to create an environment where work can be done with just a mobile device, the company aims for a world where people can thrive regardless of their work location or situation.
Company Profile
Company Name: UPWARD Co., Ltd.
Established: July 2016
Representative: Representative Director CEO Ryusuke Kaneki
Location: Marunouchi Eiraku Building 26F, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo
Business Description: Development and provision of field sales AI agent "UPWARD"
URL: https://corp.upward.jp/
Inquiries regarding press releases
UPWARD Co., Ltd. Corporate Headquarters PR Team
03-6897-3683
pr@upward.jp
*Company names mentioned in this text are registered trademarks or trademarks of their respective companies.
Keywords: