"Moments by the Sea" is the core concept of WITH SEA (pronounced "With See"), a coastal villa subscription service operated by UMITO Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Teppei Hori). The company is now launching a new shared ownership villa service called "WITH SEA Owners."
As the first offering, WITH SEA's flagship villa, "WITH SEA Manazuru (Building C)," will go on sale starting June 16, 2026.
"WITH SEA Owners" is a new model that allows ownership of a coastal villa from as little as 10 nights per year. Unlike traditional membership-based services, it grants actual ownership rights—not just usage rights—enabling users to enjoy their stays while also holding the property as a tangible asset.
Until now, WITH SEA has promoted a new lifestyle through its villa subscription model, allowing easy access to seaside villas whenever desired. As membership has grown—among both individuals and corporations—there has been increasing demand for:
"I want to own my favorite villa" "I want to hold a seaside villa as an asset" "I want to consider long-term asset formation, not just usage"
In response to these needs, "WITH SEA Owners" was created.
By co-owning a seaside villa, this model reduces the high acquisition costs and ongoing maintenance burdens typically associated with traditional villa ownership, while still delivering both the value of ownership and the joy of use.
WITH SEA Owners marks the shift from "using a vacation home" to "owning only the portion you need."
It proposes a new way to enjoy rich coastal experiences while simultaneously building asset value.
WITH SEA Owners: Official Page for "WITH SEA Manazuru" here
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From "Use" to "Own": The Birth of WITH SEA Owners
Traditional vacation home ownership requires a large upfront investment to purchase an entire property, along with significant ongoing costs for maintenance and management during unused periods.
In contrast, WITH SEA's villa subscription service has been widely embraced for its accessibility—starting at ¥55,000 per month—and the convenience of staying at a seaside villa whenever desired.
"WITH SEA Owners" blends the best aspects of both "ownership" and "usage" into a new form of vacation home.
Owners can hold only the portion of the villa they need, while WITH SEA handles all operations, maintenance, and cleaning. This allows owners to enjoy rich, carefree moments by the sea without worrying about management.
Additionally, for nights not used by the owner, WITH SEA will return a portion of the amount equivalent to management fees, based on predetermined conditions. This ensures effective utilization of the asset value even when usage opportunities are limited. Furthermore, the accommodation rights can be gifted to family or friends, enabling the sharing of special seaside moments with loved ones.
A key feature of "WITH SEA Owners" is that, unlike standard membership programs, it offers actual "ownership rights." This means the property can be held as a real estate asset, making inheritance possible. Moreover, after four years from the date of purchase, the ownership share can be resold, providing liquidity and long-term asset value.
A seaside villa is no longer just for "use"—it's now for "ownership."
"WITH SEA Owners" proposes a new form of vacation home ownership that combines rich coastal experiences with lasting asset value.
Key Features of WITH SEA Owners
① Own a seaside villa from 10 nights per year
Purchase only the number of nights you need, in 10-night annual increments.
Choose your ownership duration based on your lifestyle.
② No management or cleaning required
WITH SEA handles all operations, maintenance, and cleaning.
The villa is always ready for comfortable use, no matter when you visit.
③ Mutual access to all WITH SEA facilities nationwide
Owners can use all WITH SEA facilities across Japan (15 locations, 31 rooms) interchangeably.
Enjoy seaside villas not just at one location, but across various coastal areas in Japan.
④ Ownership that functions as an asset
Because ownership rights are granted (not membership rights), resale and inheritance are possible.
For unused nights, WITH SEA returns a portion of the amount equivalent to management fees, based on set conditions. Additionally, tax benefits from depreciation and reduced inheritance tax valuation are expected.
*Resale permitted four years or more after purchase
*The above reflects general interpretations of tax treatment. The company does not guarantee specific tax treatments or valuations.
*Applicability may vary based on individual circumstances. Please consult a tax professional.
Why WITH SEA Manazuru Was Chosen as the First Offering
"WITH SEA Manazuru" is a seaside villa located directly in front of "Iwakishi Coast and Iwakishi Beach," a popular destination in Manazuru Town, Kanagawa Prefecture.
For the first phase of "WITH SEA Owners," the company selected "Manazuru" as the flagship villa that best embodies the WITH SEA philosophy.
This facility is an original property fully developed by WITH SEA—from land acquisition to design and construction—and fully reflects the brand's vision of "moments by the sea" in terms of proximity to the ocean, architectural design, and overall guest experience.
Among the three buildings, Building C offers a direct frontal view of Iwakishi Coast.
Given its unique guest experience created by its proximity to the sea and its embodiment of the WITH SEA aesthetic, Building C was chosen as the first shared ownership villa offering.
Manazuru: A Charming Port Town Where Beauty and Nostalgia Coexist, Known as the "Riviera of the East"
Located in western Kanagawa Prefecture, Manazuru Town is a scenic coastal town where rich natural beauty and historic port culture remain deeply preserved. With its stunning coastline and mild climate, it has long been known as the "Riviera of the East."
Manazuru enforces a unique landscape ordinance known as the "Standard of Beauty," which carefully protects its picturesque streetscapes and natural environment. Despite being just about 80 minutes by car or train from the capital region, the town offers a relaxed, unhurried pace distinct from typical tourist destinations.
"Iwakishi Coast and Iwakishi Beach," located directly in front of the facility, is one of Manazuru's most popular attractions. Known for its clear waters and gentle waves, it draws many visitors each year for swimming, tide pooling, and seaside walks.
Time spent by the sea, where only the sound of waves echoes softly and the sea breeze brushes your skin. The serene landscape of sea, sky, and lush greenery of the peninsula gently unwinds the hearts of visitors.
A lifestyle close to the sea and nature, just a short escape from daily life. Manazuru is a special port town where beauty and nostalgia coexist.
The Flagship Villa with Panoramic Sea Views: "WITH SEA Manazuru (Building C)"
From left: Building A, Building B, Building C
"WITH SEA Manazuru
FACT BOX
- Source: PR TIMES
- Category: New Product
- Products / services: WITH SEA Owners