'UMITO Atami The Salon', a Single-Building Villa Co-Created with Magazine 'LEON', Goes on Sale April 24
UMITO Inc. announced the sales launch of 'UMITO Atami The Salon', a luxury single-building villa produced in collaboration with the lifestyle magazine 'LEON', starting April 24, 2026. The renewed facility will open in autumn 2026.
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- 📰 Published: April 24, 2026 at 19:03
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UMITO Inc. (Headquarters: Chiyoda-ku, Tokyo, CEO: Teppei Hori) will begin selling 'UMITO Atami The Salon', born from a collaboration with the premium lifestyle magazine for adults, 'LEON', on April 24, 2026.
This project fully innovates 'THE SALON', adjacent to the beloved 'UMITO VOYAGE ATAMI' in Atami. It will be reborn as a one-of-a-kind single-building villa, reflecting LEON's advocated 'glamorous playful spirit' throughout. The renewal opening is scheduled for autumn 2026.
'UMITO Atami The Salon': Official page here
*Information requests are accepted via a dedicated form.
Information Request Form
■ An Iconic Bar Lounge Space-Produced by 'LEON'
'LEON', which has consistently proposed every necessary answer for attractive mature men under the concept 'What you need is not money, but sense.' The iconic bar lounge of this facility deeply reflects that aesthetic sense and playful spirit.
A One-of-a-Kind Art Piece: Wallpaper by 'Calico Wallpaper', finished by hand one by one by an up-and-coming New York artist. The botanical jungle pattern boldly placed across one entire wall is a repetition-free, single piece of art. The artistic design decorating the room and the real ocean spreading outside the window melt together, creating a uniquely luxurious space.
The Playful Spirit of the 'Flower Chair': Boasting an exceptionally sensual presence within the space, its dramatic form, like a blooming flower in full glory, is truly art you can sit on. This chair is a highly rare made-to-order masterpiece, finished by hand by skilled craftsmen one by one, requiring about half a year to complete. While rooted in mid-century design, being wrapped in crimson velour material embodies the 'glamour' and 'adult playful spirit' typical of LEON.
'Trunk Bar' Inviting Adult Relaxation: The trunk, a symbol of 'travel'. The culture of the 'Trunk Bar', where people used to gather to enjoy afternoon cocktails at travel destinations like safaris, has been recreated in this facility. To make the time in this bar lounge even more special, glasses, cocktails, and other carefully selected items and presentations chosen by LEON and UMITO will be incorporated throughout.
■ Overview of Magazine 'LEON'
A lifestyle magazine for men, first published in 2001 and issued by Shufu to Seikatsu Sha Co., Ltd. Under the concept 'What you need is not money, but sense', it broadcasts a high-quality style and worldview to adult men through fashion, cars, watches, travel, food, and more.
Media Name: LEON
Publisher: Shufu to Seikatsu Sha Co., Ltd.
First Published: 2001
Media Type: Men's Lifestyle Magazine
URL: https://www.leon.jp/
■ A Private Dining of Gastronomy, Tailored with a Private Chef
The centerpiece of the living room is a dining table where even a large group can relax and enjoy a meal. The independent island kitchen is also equipped with a teppanyaki grill; if you invite a private chef, it transforms into a supreme, one-night-only restaurant.
▪️ Moments on a King Bed, Fulfilled Just by Surrendering Yourself
The master bedroom is equipped with a king-size bed, finished in an elegant and calm-toned space.
When you surrender yourself to the bed, the sea and light quietly enter along with the curtains swaying in the sea breeze, allowing you to feel a comfort where the inside and outside seem to melt together.
■ A Semi-Open-Air Hot Spring Open to the Sea, and Fine Appointments Adorned with Herringbone Patterns
What was pursued in the design was a space reminiscent of 'Italian tailoring culture'.
Herringbone-patterned walls reminiscent of the details of a high-quality suit, and mosaic tiles that let you feel the handiwork of craftsmen.
In a 'well-tailored' space where dignity resides in the details despite being simple, we stage a luxurious moment for you to stretch your wings to your heart's content while gazing at the sea.
■ An Overwhelming Ocean View Where Sky and Sea Melt Together
Spreading beyond the infinity pool is a spectacular view where the sky and the sea melt into one.
Surrendering yourself to the sound of the waves, even the flow of time gently unwinds.
The moments spent here are not merely a stay, but a time to attune your sensibilities.
■ Concept
Beyond luxury.
A private sanctuary for adults where a playful spirit turns into aesthetic sense.
Spreading beyond the terrace is an infinity pool melting with the horizon.
The sound of waves, the sea breeze, and the fluctuation of the morning sun slowly unravel the sensibilities stiffened in the city.
Not merely luxurious. Just being chic is not enough.
'UMITO Atami The Salon', with 'LEON' participating as an advisor, will...
This project fully innovates 'THE SALON', adjacent to the beloved 'UMITO VOYAGE ATAMI' in Atami. It will be reborn as a one-of-a-kind single-building villa, reflecting LEON's advocated 'glamorous playful spirit' throughout. The renewal opening is scheduled for autumn 2026.
'UMITO Atami The Salon': Official page here
*Information requests are accepted via a dedicated form.
Information Request Form
■ An Iconic Bar Lounge Space-Produced by 'LEON'
'LEON', which has consistently proposed every necessary answer for attractive mature men under the concept 'What you need is not money, but sense.' The iconic bar lounge of this facility deeply reflects that aesthetic sense and playful spirit.
A One-of-a-Kind Art Piece: Wallpaper by 'Calico Wallpaper', finished by hand one by one by an up-and-coming New York artist. The botanical jungle pattern boldly placed across one entire wall is a repetition-free, single piece of art. The artistic design decorating the room and the real ocean spreading outside the window melt together, creating a uniquely luxurious space.
The Playful Spirit of the 'Flower Chair': Boasting an exceptionally sensual presence within the space, its dramatic form, like a blooming flower in full glory, is truly art you can sit on. This chair is a highly rare made-to-order masterpiece, finished by hand by skilled craftsmen one by one, requiring about half a year to complete. While rooted in mid-century design, being wrapped in crimson velour material embodies the 'glamour' and 'adult playful spirit' typical of LEON.
'Trunk Bar' Inviting Adult Relaxation: The trunk, a symbol of 'travel'. The culture of the 'Trunk Bar', where people used to gather to enjoy afternoon cocktails at travel destinations like safaris, has been recreated in this facility. To make the time in this bar lounge even more special, glasses, cocktails, and other carefully selected items and presentations chosen by LEON and UMITO will be incorporated throughout.
■ Overview of Magazine 'LEON'
A lifestyle magazine for men, first published in 2001 and issued by Shufu to Seikatsu Sha Co., Ltd. Under the concept 'What you need is not money, but sense', it broadcasts a high-quality style and worldview to adult men through fashion, cars, watches, travel, food, and more.
Media Name: LEON
Publisher: Shufu to Seikatsu Sha Co., Ltd.
First Published: 2001
Media Type: Men's Lifestyle Magazine
URL: https://www.leon.jp/
■ A Private Dining of Gastronomy, Tailored with a Private Chef
The centerpiece of the living room is a dining table where even a large group can relax and enjoy a meal. The independent island kitchen is also equipped with a teppanyaki grill; if you invite a private chef, it transforms into a supreme, one-night-only restaurant.
▪️ Moments on a King Bed, Fulfilled Just by Surrendering Yourself
The master bedroom is equipped with a king-size bed, finished in an elegant and calm-toned space.
When you surrender yourself to the bed, the sea and light quietly enter along with the curtains swaying in the sea breeze, allowing you to feel a comfort where the inside and outside seem to melt together.
■ A Semi-Open-Air Hot Spring Open to the Sea, and Fine Appointments Adorned with Herringbone Patterns
What was pursued in the design was a space reminiscent of 'Italian tailoring culture'.
Herringbone-patterned walls reminiscent of the details of a high-quality suit, and mosaic tiles that let you feel the handiwork of craftsmen.
In a 'well-tailored' space where dignity resides in the details despite being simple, we stage a luxurious moment for you to stretch your wings to your heart's content while gazing at the sea.
■ An Overwhelming Ocean View Where Sky and Sea Melt Together
Spreading beyond the infinity pool is a spectacular view where the sky and the sea melt into one.
Surrendering yourself to the sound of the waves, even the flow of time gently unwinds.
The moments spent here are not merely a stay, but a time to attune your sensibilities.
■ Concept
Beyond luxury.
A private sanctuary for adults where a playful spirit turns into aesthetic sense.
Spreading beyond the terrace is an infinity pool melting with the horizon.
The sound of waves, the sea breeze, and the fluctuation of the morning sun slowly unravel the sensibilities stiffened in the city.
Not merely luxurious. Just being chic is not enough.
'UMITO Atami The Salon', with 'LEON' participating as an advisor, will...