Toyo Keizai Online's Official YouTube Channel Surpasses 500,000 Subscribers! New Programs to Be Distributed Sequentially!

Toyo Keizai Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Tetsuya Yamada) announced that its official YouTube channel, "Toyo Keizai Online," surpassed 500,000 subscribers in April. Furthermore, four new programs will be launched. The channel aims to continue being a catalyst for changing the output of many business professionals. ■ New Program ① "Eiji Wentz's Money Farm" This program features Eiji Wentz inviting various experts as guests to learn about asset formation. The concept is that "money is not something to be sought after for a quick fortune, but rather something to be 'cultivated and grown' like a farm." By introducing different styles (by annual income, age, life stage, etc.), the content is designed to be enjoyed by a wide range of viewers. I want this program to make both those starting to learn about money and those already learning feel that "it's not too late to start now, but it's a waste not to start now." I hope it becomes an opportunity for viewers to take a step forward. [Scheduled Broadcast Time] Every 2nd and 4th Wednesday at 7 PM *First broadcast on May 27 (Wed) ■ New Program ② "Close-up on Experts! How to Choose Books" Books are a "treasure trove of knowledge" that can be considered the strongest for business professionals. However, finding the right book among countless titles is not easy. So, how do experts in various industries choose books and make knowledge their own? This is a location-based program that closely follows how experts choose books. [Scheduled Broadcast Time] Every 1st Tuesday at 7 PM *First broadcast only on May 3 (Sun) ■ New Program ③ "Kishitakano's Spartan Shikihogakuen" Kishitakano, a comedian with arguably the least money literacy in Japan, enrolls in "Shikihogakuen," which boasts many "Spartan instructors." In class, they learn about investment from scratch using "Kaisha Shikiho" (Japan Company Handbook), also known as the "investor's bible." This is an "investment education variety program" for people who are "interested in investing! But don't know what to invest in!" I intend to focus solely on increasing assets. I'll forget about comedy and use the Shikihogakuen (laughs). As an investment beginner, I want to gain enough investment knowledge to not fall behind others! No, I actually want to try it out! [Scheduled Broadcast Time] Every 2nd, 3rd, and 4th Friday at 7 PM *First broadcast on May 15 (Fri) ■ New Program ④ "Learnable Debate!" "Serious discussions" on topics such as economy, stocks, and investment. Combinations of debaters vary, with announcers who have studied challenging experts, or announcers engaging in heated discussions with each other. By utilizing the "debate" format, the content is designed for viewers to learn enjoyably. [Scheduled Broadcast Time] Every 2nd and 4th Tuesday at 7 PM *First broadcast only on April 30 (Thu) ■ Comment from Kengo Inoshita, Video Editor-in-Chief of Toyo Keizai Online We fully launched video information dissemination in 2024. We are expanding our program lineup, centered on "news commentary by reporters and experts," leveraging the rich knowledge of "Kaisha Shikiho" reporters and connections with experts built through "Weekly Toyo Keizai" and "Toyo Keizai Online." The concept of our videos is "An immediate business partner that transforms output." We aim to provide opportunities to enhance the quality of output in business life, such as decision-making, actions, and habits, not just inputting information through viewing. We will refine our content with a unique perspective for business professionals seeking reliable information. Please look forward to the new programs and future developments. ■ Regarding Tie-up Advertising In addition to the programs mentioned here, we offer various tie-up advertising menus, so please feel free to inquire. ◇ Contact Information Business Promotion Department, Media Sales Division email: ad-ask@toyokeizai.co.jp ◇ Tie-up Advertising Menu Guide https://biz.toyokeizai.net/files/user/pdf/ad/Toyokeizaionline_YouTube_Guide.pdf ◇ Tie-up Advertising Examples https://www.youtube.com/playlist?list=PLooiwU0zFjTcvXUBRFPHG8B66sPq0Qd_J ■ Media Overview YouTube Channel Name: Toyo Keizai Online https://www.youtube.com/@ToyokeizaiTV Main Content: Domestic and international economic news, stocks/investment, politics, business skills, health Japan's largest business news site "Toyo Keizai Online" Keywords: