Toyo Keizai Online's Official YouTube Channel Surpasses 500,000 Subscribers! New Programs Continuously Launching!

Toyo Keizai Shinposha Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Tetsuya Yamada) announced that its official YouTube channel, "Toyo Keizai Online," surpassed 500,000 subscribers in April. Four new programs will be launched. The channel aims to continue being a catalyst for many business professionals to transform their output. ■ New Program ① "Eiji Wentz's Money Farm" Eiji Wentz invites various experts as guests to learn about asset building. The concept is that "money is not something to aim for a quick fortune, but something to 'cultivate and grow' like a farm." By introducing different styles (by annual income, age, life stage, etc.), the content can be enjoyed by a wide range of viewers. I want this program to make both those starting to learn about money and those already learning feel that "it's not too late to start now, but it's a waste not to start now." I hope it will be an opportunity for viewers to take a step forward. [Broadcast Schedule] Scheduled for the 2nd and 4th Wednesdays at 7 PM *First broadcast on May 27 (Wed) ■ New Program ② "Close-up on Experts! How to Choose Books" Books are a "treasure trove of knowledge" that can be said to be the strongest for business professionals. However, finding the right book among countless titles is not easy. So, how do experts in various industries choose books and make knowledge their own? This is a location-based program that closely follows how experts choose books. [Broadcast Schedule] Scheduled for the 1st Tuesday at 7 PM *First broadcast only on May 3 (Sun) ■ New Program ③ "Kishitakano and Sparta Shikiho Academy" Kishitakano, a comedian with arguably the lowest money literacy in Japan (?), has enrolled in "Shikiho Academy," which boasts many "Spartan instructors." In class, they will learn about investment from scratch using "Kaisha Shikiho," also known as the "investor's bible." This is an "investment education variety show" for people who are "interested in investing! But don't know what to invest in!" I intend to focus solely on increasing my assets. I'll forget about comedy and use Shikiho (laughs). As an investment beginner, I want to have as much investment knowledge as anyone else! No, I actually want to try it! [Broadcast Schedule] Scheduled for the 2nd, 3rd, and 4th Fridays at 7 PM *First broadcast on May 15 (Fri) ■ New Program ④ "Learning Debate!" "Serious discussions" on themes such as economy, stocks, and investment. Combinations of debaters vary, with trained announcers challenging experts or announcers engaging in heated debates among themselves. By utilizing the "debate" format, the content is designed to allow viewers to learn enjoyably. [Broadcast Schedule] Scheduled for the 2nd and 4th Tuesdays at 7 PM *First broadcast only on April 30 (Thu) ■ Comment from Kengo Inoshita, Video Editor-in-Chief of Toyo Keizai Online We fully launched video-based information dissemination in 2024. We are expanding our program lineup, centered on "news commentary by reporters and experts," leveraging the rich knowledge of "Kaisha Shikiho" reporters and connections with experts built through "Weekly Toyo Keizai" and "Toyo Keizai Online." The concept of the videos is "an immediate business partner that transforms output." We aim to provide an opportunity to improve the quality of business life's output, such as decision-making, actions, and habits, not just inputting information through viewing. We will refine our content from a unique perspective for business professionals seeking reliable information. Please look forward to the newly starting programs and future developments. ■ Regarding Tie-up Advertisements In addition to the programs mentioned here, we offer various tie-up advertisement menus, so please feel free to contact us. ◇ Contact Information Business Promotion Department, Media Sales Division email：ad-ask@toyokeizai.co.jp ◇ Tie-up Advertisement Menu Guide https://biz.toyokeizai.net/files/user/pdf/ad/Toyokeizaionline_YouTube_Guide.pdf ◇ Tie-up Advertisement Examples https://www.youtube.com/playlist?list=PLooiwU0zFjTcvXUBRFPHG8B66sPq0Qd_J ■ Media Overview YouTube Channel Name: Toyo Keizai Online https://www.youtube.com/@ToyokeizaiTV Main Content: Domestic and international economic news, stocks/investment, politics, business skills, health Japan's largest business news site "Toyo Keizai Online"