'Who will grasp a better future: the Rabbit or the Turtle?' Toyo Keizai Online launches campaign in line with brand mission renewal
Toyo Keizai Online renewed its website on April 15, 2026, launching a new mission 'Better choices, with you.' and a brand campaign challenging modern decision-making processes.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 21:00
- 🔍 Collected: April 15, 2026 at 12:31
- 🤖 AI Analyzed: April 19, 2026 at 09:00 (92h 28m after Collected)
Toyo Keizai Inc. (Headquarters: Chuo-ku, Tokyo, President & CEO: Tetsuya Yamada) implemented a site renewal for its business media 'Toyo Keizai Online' (URL: https://toyokeizai.net/) on Wednesday, April 15, 2026.
In conjunction with the renewal, we establish a new brand mission: 'Better choices, with you.' In today's information-flooded world, we have redefined our role as helping all people make 'better choices based on their own values.'
Against the backdrop of this brand redefinition, we are launching a brand campaign starting today, originating from the question: 'Who will grasp a better future: the rabbit or the turtle?' We will appeal to society regarding the 'nature of choices' required in the coming era, broadcasting the new value of Toyo Keizai Online.
■ Renewal of the Brand Mission
With the site renewal on April 15, 2026, Toyo Keizai Online adopted 'Better choices, with you.' as its new brand mission.
Due to the rapid advancement of the digital environment, we are now in an era where anyone can instantly access diverse information. On the other hand, the challenge of 'what to trust and how to choose' is becoming increasingly important for both individuals and corporations.
Considering these environmental changes, Toyo Keizai Online has redefined its role. Our role is to assist all people in making 'better choices' based on their own values, centered on economics and business.
Enabling people to make ethical and responsible decisions. Thinking about the future with free ideas, unbound by preconceptions. And making judgments from a long-term perspective while smartly taking risks.
By continuously providing hints that support such 'better choices,' Toyo Keizai Online, together with our users, will contribute to the realization of a prosperous and sound economic society.
■ Aim of the Brand Campaign
Illustrator: yasuo-range
'Who will grasp a better future: the Rabbit or the Turtle?'
In an era overflowing with information, we are forced to make many choices every day.
Amidst this, isn't it increasingly important not to rush to conclusions merely based on efficiency or short-sighted simplicity, but to view things from multiple angles and stop to think?
Multi-faceted perspectives, a flat stance without assumptions, and the process of deepening questions oneself. We believe the accumulation of these leads to 'better choices' for each individual.
This brand campaign aims to pose a question about the nature of 'choices' in such an era, and to communicate the value provided by Toyo Keizai Online to society.
■ Campaign Overview
In this campaign, we will deploy information across various channels, centered on key visuals including the question, 'Who will grasp a better future: the Rabbit or the Turtle?'
- Period: Wednesday, April 15, 2026 - end of June
- Main deployments: Launch of a special campaign site, promotional video distribution, digital ad distribution, and transit advertising in the Tokyo metropolitan area
- Special campaign site: https://toyokeizai.net/sp/cp2026/
■ Related Information
Toyo Keizai Online underwent a full renewal on Wed, April 15, 2026. For details, please refer to the separate release distributed today, 'Full Renewal of Business Media [Toyo Keizai Online].'
■ Media Overview
Media Name: Toyo Keizai Online
URL: https://toyokeizai.net/
Service Start: June 2003
Main Content: Domestic and international economic news, market information, corporate analysis, executive interviews, etc.
In addition to original corporate and economic articles written by in-house reporters for 'Weekly Toyo Keizai' and 'Japan Company Handbook,' and rankings derived from a massive corporate database, we publish articles by columnists across diverse genres.
■ Company Overview
Company Name: Toyo Keizai Inc.
Established: November 15, 1895
Representative: Tetsuya Yamada, President & CEO
Headquarters Location: 1-2-1 Nihonbashi Hongokucho, Chuo-ku, Tokyo
Business Description: Magazine business, book business, digital media business, database business, business promotion business (seminars/advertising)
In conjunction with the renewal, we establish a new brand mission: 'Better choices, with you.' In today's information-flooded world, we have redefined our role as helping all people make 'better choices based on their own values.'
Against the backdrop of this brand redefinition, we are launching a brand campaign starting today, originating from the question: 'Who will grasp a better future: the rabbit or the turtle?' We will appeal to society regarding the 'nature of choices' required in the coming era, broadcasting the new value of Toyo Keizai Online.
■ Renewal of the Brand Mission
With the site renewal on April 15, 2026, Toyo Keizai Online adopted 'Better choices, with you.' as its new brand mission.
Due to the rapid advancement of the digital environment, we are now in an era where anyone can instantly access diverse information. On the other hand, the challenge of 'what to trust and how to choose' is becoming increasingly important for both individuals and corporations.
Considering these environmental changes, Toyo Keizai Online has redefined its role. Our role is to assist all people in making 'better choices' based on their own values, centered on economics and business.
Enabling people to make ethical and responsible decisions. Thinking about the future with free ideas, unbound by preconceptions. And making judgments from a long-term perspective while smartly taking risks.
By continuously providing hints that support such 'better choices,' Toyo Keizai Online, together with our users, will contribute to the realization of a prosperous and sound economic society.
■ Aim of the Brand Campaign
Illustrator: yasuo-range
'Who will grasp a better future: the Rabbit or the Turtle?'
In an era overflowing with information, we are forced to make many choices every day.
Amidst this, isn't it increasingly important not to rush to conclusions merely based on efficiency or short-sighted simplicity, but to view things from multiple angles and stop to think?
Multi-faceted perspectives, a flat stance without assumptions, and the process of deepening questions oneself. We believe the accumulation of these leads to 'better choices' for each individual.
This brand campaign aims to pose a question about the nature of 'choices' in such an era, and to communicate the value provided by Toyo Keizai Online to society.
■ Campaign Overview
In this campaign, we will deploy information across various channels, centered on key visuals including the question, 'Who will grasp a better future: the Rabbit or the Turtle?'
- Period: Wednesday, April 15, 2026 - end of June
- Main deployments: Launch of a special campaign site, promotional video distribution, digital ad distribution, and transit advertising in the Tokyo metropolitan area
- Special campaign site: https://toyokeizai.net/sp/cp2026/
■ Related Information
Toyo Keizai Online underwent a full renewal on Wed, April 15, 2026. For details, please refer to the separate release distributed today, 'Full Renewal of Business Media [Toyo Keizai Online].'
■ Media Overview
Media Name: Toyo Keizai Online
URL: https://toyokeizai.net/
Service Start: June 2003
Main Content: Domestic and international economic news, market information, corporate analysis, executive interviews, etc.
In addition to original corporate and economic articles written by in-house reporters for 'Weekly Toyo Keizai' and 'Japan Company Handbook,' and rankings derived from a massive corporate database, we publish articles by columnists across diverse genres.
■ Company Overview
Company Name: Toyo Keizai Inc.
Established: November 15, 1895
Representative: Tetsuya Yamada, President & CEO
Headquarters Location: 1-2-1 Nihonbashi Hongokucho, Chuo-ku, Tokyo
Business Description: Magazine business, book business, digital media business, database business, business promotion business (seminars/advertising)