Long-Awaited First Permanent Store in Tohoku! 'TENTIAL Sendai PARCO' Opens on Friday, April 24
TENTIAL Inc. will open its first permanent store in the Tohoku area, 'TENTIAL Sendai PARCO', on April 24, 2026. The store will feature popular items like the 'BAKUNE' recovery wear and run opening campaigns.
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- 📰 Published: April 23, 2026 at 22:00
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TENTIAL Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director & CEO: Yutaro Nakanishi; hereinafter "TENTIAL"), which develops the conditioning brand "TENTIAL" aiming to realize a society positive about health, will open "TENTIAL Sendai PARCO", its first directly managed store in the Tohoku area, inside Sendai PARCO on Friday, April 24, 2026.
This store will be TENTIAL's first permanent store in the Tohoku area. The location, "Sendai PARCO", boasts excellent accessibility, directly connected to JR Sendai Station. It is a commercial facility visited by many people seeking items that enrich their daily lives, such as fashion and lifestyle goods. We decided to open a store here, a place where active customers gather—whether shopping after work or on holidays—because we want to directly deliver the value of "conditioning," which resets daily fatigue and supports performance for tomorrow.
Inside the store, we offer a rich lineup of major products that support 24/7/365 conditioning*2. This includes the "BAKUNE" recovery wear series, which has surpassed 2 million cumulative sets sold*1, the "MIGARU" daytime wear series perfect for long travels during Golden Week vacations or visiting hometowns, recovery sandals supporting you from your feet, and various bedding items. Approaching Mother's Day and Father's Day, as demand for gifts rises, you can choose gifts for your loved ones while checking the actual texture and sizing. Our store staff will also assist you in selecting products tailored to your lifestyle.
With this first landing in Tohoku, TENTIAL will expand the environment where we can directly propose the value of "conditioning" to more customers. Through better products and services, we will continue to support everyone's active daily lives and contribute to the realization of a society positive about health.
*1 2 million sets: Calculated as 1 set consisting of 2 items (tops and bottoms) (4 million pieces sold in total), cumulative sales as of December 2025.
*2 TENTIAL defines conditioning as "adjusting all factors related to physical condition to a good state in order to improve life performance."
TENTIAL New Store Overview
"TENTIAL Sendai PARCO"
Opening Date: Friday, April 24, 2026
Business Hours: 10:00 - 20:00 (*Follows the business hours of Sendai PARCO)
Address: 4th Floor, Sendai PARCO 1, 1-2-3 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture 980-8484
Products Offered (Examples)
BAKUNE Dry Men's Top & Bottom Set (Long-sleeve T-shirt / Long pants)
[Product Specifications]
Product Name: BAKUNE Dry Men's Top & Bottom Set (Long-sleeve T-shirt / Long pants)
Colors: Navy, Black, Greige, Gray, Saxe Blue, Dark Green, Green, Yellow
Sizes: XS / S / M / L / XL / 2XL / 3XL / 4XL / 5XL
*Some sizes may be out of stock depending on the color.
Material: 100% Polyester
Price: 24,860 yen (Reference price, tax included)
*Please note that available colors/sizes vary by store.
*You can check the sales status of each store from the official website.
[TENTIAL Official EC Site]
https://tential.jp/
Recovery Sandal Pro Slide
[Product Specifications]
Product Name: Recovery Sandal Pro Slide
Colors: Black, Navy, Beige, Silver
Sizes: 2XS, XS, S, M, L, XL, 2XL
Material: EVA
Price: 11,880 yen (tax included)
Release Date: Tuesday, February 17, 2026
*You can check the sales status of each store from the official online store.
Store Opening Commemorative Campaign
To commemorate the opening of "TENTIAL Sendai PARCO", we have prepared special offers.
(1) Giveaway of "BAKUNE BATH 3 Tablets"
Target Period: From Friday, April 24, 2026
Target audience: Those who have registered as a friend on TENTIAL's official LINE or show their LINE chat screen.
Capacity: First 150 customers *Ends as soon as stock runs out.
*The image shows the 9-tablet product.
(2) +3% bonus miles in addition to T Club miles based on membership rank
Target Period: Friday, April 24, 2026 to Monday, April 27, 2026
Target audience: T Club members
*New members are also eligible.
*Condition requires presenting your TENTIAL Club membership card at the time of purchase.
*Temporary members are not eligible.
*The +3% bonus miles will be granted at a later date.
This store will be TENTIAL's first permanent store in the Tohoku area. The location, "Sendai PARCO", boasts excellent accessibility, directly connected to JR Sendai Station. It is a commercial facility visited by many people seeking items that enrich their daily lives, such as fashion and lifestyle goods. We decided to open a store here, a place where active customers gather—whether shopping after work or on holidays—because we want to directly deliver the value of "conditioning," which resets daily fatigue and supports performance for tomorrow.
Inside the store, we offer a rich lineup of major products that support 24/7/365 conditioning*2. This includes the "BAKUNE" recovery wear series, which has surpassed 2 million cumulative sets sold*1, the "MIGARU" daytime wear series perfect for long travels during Golden Week vacations or visiting hometowns, recovery sandals supporting you from your feet, and various bedding items. Approaching Mother's Day and Father's Day, as demand for gifts rises, you can choose gifts for your loved ones while checking the actual texture and sizing. Our store staff will also assist you in selecting products tailored to your lifestyle.
With this first landing in Tohoku, TENTIAL will expand the environment where we can directly propose the value of "conditioning" to more customers. Through better products and services, we will continue to support everyone's active daily lives and contribute to the realization of a society positive about health.
*1 2 million sets: Calculated as 1 set consisting of 2 items (tops and bottoms) (4 million pieces sold in total), cumulative sales as of December 2025.
*2 TENTIAL defines conditioning as "adjusting all factors related to physical condition to a good state in order to improve life performance."
TENTIAL New Store Overview
"TENTIAL Sendai PARCO"
Opening Date: Friday, April 24, 2026
Business Hours: 10:00 - 20:00 (*Follows the business hours of Sendai PARCO)
Address: 4th Floor, Sendai PARCO 1, 1-2-3 Chuo, Aoba-ku, Sendai City, Miyagi Prefecture 980-8484
Products Offered (Examples)
BAKUNE Dry Men's Top & Bottom Set (Long-sleeve T-shirt / Long pants)
[Product Specifications]
Product Name: BAKUNE Dry Men's Top & Bottom Set (Long-sleeve T-shirt / Long pants)
Colors: Navy, Black, Greige, Gray, Saxe Blue, Dark Green, Green, Yellow
Sizes: XS / S / M / L / XL / 2XL / 3XL / 4XL / 5XL
*Some sizes may be out of stock depending on the color.
Material: 100% Polyester
Price: 24,860 yen (Reference price, tax included)
*Please note that available colors/sizes vary by store.
*You can check the sales status of each store from the official website.
[TENTIAL Official EC Site]
https://tential.jp/
Recovery Sandal Pro Slide
[Product Specifications]
Product Name: Recovery Sandal Pro Slide
Colors: Black, Navy, Beige, Silver
Sizes: 2XS, XS, S, M, L, XL, 2XL
Material: EVA
Price: 11,880 yen (tax included)
Release Date: Tuesday, February 17, 2026
*You can check the sales status of each store from the official online store.
Store Opening Commemorative Campaign
To commemorate the opening of "TENTIAL Sendai PARCO", we have prepared special offers.
(1) Giveaway of "BAKUNE BATH 3 Tablets"
Target Period: From Friday, April 24, 2026
Target audience: Those who have registered as a friend on TENTIAL's official LINE or show their LINE chat screen.
Capacity: First 150 customers *Ends as soon as stock runs out.
*The image shows the 9-tablet product.
(2) +3% bonus miles in addition to T Club miles based on membership rank
Target Period: Friday, April 24, 2026 to Monday, April 27, 2026
Target audience: T Club members
*New members are also eligible.
*Condition requires presenting your TENTIAL Club membership card at the time of purchase.
*Temporary members are not eligible.
*The +3% bonus miles will be granted at a later date.