TENTIAL Co., Ltd. Concludes 'Conditioning Agreement' Partnership with Asaka City, Saitama Prefecture.

TENTIAL Co., Ltd. (Location: Shinagawa-ku, Tokyo; Representative Director CEO: Yutaro Nakanishi), which develops conditioning brands with the aim of realizing a society positive about health, announces that it has concluded a partnership agreement with Asaka City, Saitama Prefecture, regarding health promotion utilizing conditioning.

TENTIAL aims to realize a society positive about health and supports conditioning* from daily life, primarily through its conditioning brand "TENTIAL." Furthermore, leveraging its conditioning expertise, it conducts conditioning awareness activities in collaboration with local governments to promote people's health. In some regions, it has also concluded comprehensive partnership agreements and is challenging to solve more in-depth health social issues through the implementation of conditioning.

Asaka City, Saitama Prefecture, has set the vision of "Realizing a sustainable Asaka where all citizens can live healthy and rich lives" and promotes health promotion that can be undertaken in daily life under the theme of "Health promotion from daily life." As part of this, it holds "ASAKA Health Lounge" events to raise citizens' health literacy and has been working with "Health Asaka Promoters" who work with the city to promote health.

Asaka City, which is developing health promotion that leaves no one behind, has identified "dissemination and awareness of the importance of sleep and rest" as a challenge. Due to the connection that TENTIAL's Representative Director CEO Yutaro Nakanishi is from Asaka City, we have been cooperating in the creation of sleep awareness posters and sleep seminars at ASAKA Health Lounge for some time. Through these efforts, we have felt a certain level of achievement and potential, and in order to strengthen initiatives to promote "health promotion from daily life," we have now concluded a partnership agreement in the form of a 'Conditioning Agreement.'

Through the conclusion of this agreement, Asaka City and TENTIAL will collaborate to promote citizens' health through conditioning, aiming together to realize a "city where all citizens can naturally maintain their well-being in daily life."

*TENTIAL defines conditioning as "adjusting all factors related to physical condition to a good state to improve life performance."

Conditioning Agreement Cooperation Items

1. Conditioning awareness

2. Citizen health promotion

Past Initiatives in Asaka City

Cooperation in creating sleep posters

As a first initiative between Asaka City and TENTIAL, sleep awareness posters were produced and posted with the aim of improving citizens' sleep literacy, addressing the regional issue of "lack of rest due to sleep" among the working generation. Instead of simply encouraging sufficient sleep, specific methods were introduced from the perspective of "conditioning," such as bathing and preparing the bedroom environment. These posters were displayed in city halls, health centers, and elementary and junior high schools within the city, creating opportunities to access specialized knowledge in daily life.

"Sleep Seminar" at ASAKA Health Lounge

Following the poster production, "Sleep Seminars" were held at the ASAKA Health Lounge in fiscal years 2024 and 2025. In addition to applications exceeding capacity, the number of young participants has been increasing year by year, indicating a growing interest in sleep within the city. In the seminars, citizens suffering from sleep deprivation or lack of rest were explained about the mechanisms of sleep and "concrete tips for obtaining high-quality sleep." Simultaneously, questionnaires were conducted where participants selected items applicable to their own sleep state, which also served as an opportunity to reflect on their sleep.

Comment from Asaka City Mayor Masayo Matsushita

Our city has formulated the "Asaka Health Plan 21 (3rd Edition)" and is striving to develop and promote health initiatives that leave no one behind, with the vision of "Realizing a sustainable Asaka where all citizens can live healthy and rich lives."

With the agreement concluded with TENTIAL Co., Ltd. this time, we have great expectations for new initiatives aimed at improving citizens' health, utilizing advanced technology and knowledge in conditioning (adjusting mind and body to improve life performance).

We aim to create an Asaka City where citizens can enjoy life healthily and positively, continuing to take on challenges, and we intend to walk together with TENTIAL Co., Ltd.

Comment from TENTIAL Representative Director CEO Yutaro Nakanishi

TENTIAL Co., Ltd. has a mission to "Create a society positive about health and unleash human potential." From my own personal experience, I deeply felt the importance of being healthy and have aimed to implement the concept of "conditioning" to adjust mind and body into the world.

This time, I am deeply honored to have the opportunity to contribute to the city's vision of "sustainable health promotion" through our business, by concluding an agreement with Asaka City, where I was born and raised.

What we want to provide is daily support for citizens to naturally and effortlessly adjust their mind and body. By collaborating with the administration and utilizing the conditioning knowledge we have cultivated in daily life, we hope to support the healthy days of Asaka City residents, even if only a little.

About TENTIAL Co., Ltd.

TENTIAL Co., Ltd. operates the conditioning brand 'TENTIAL' with the mission of "Creating a society positive about health and unleashing human potential." Representative Director CEO Yutaro Nakanishi, whose dream of becoming a professional soccer player was cut short by illness during high school, deeply realized that health and daily conditioning are indispensable for maximizing one's potential. From this experience, he founded TENTIAL Co., Ltd. and aims to "implement conditioning" in society.

The conditioning brand 'TENTIAL' provides products and services that pursue functionality based on athlete insights and the latest technology and research. It promotes conditioning activities that support mental and physical well-being, fatigue recovery, and performance improvement in all aspects of daily life, 24 hours a day, 365 days a year. With the belief that everything is to unleash individual condition and potential, TENTIAL Co., Ltd. will continue to work towards the social implementation of conditioning to realize a society positive about health.

Company Profile