On April 20, 2026, Synergy Marketing Co., Ltd. and Hatena Base Co., Ltd. launched 'AiMA', a next-generation talent development program that fuses AI with marketing thinking. Rather than simply teaching how to use AI tools, the program focuses on 'thought design' to directly link AI usage to practical business results in as little as two weeks.
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- 📰 Published: May 19, 2026 at 20:00
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Synergy Marketing Co., Ltd.
Hatena Base Co., Ltd.
Synergy Marketing Co., Ltd. (Headquarters: Osaka City, Osaka; Representative Director and CEO: Hiroshi Okudaira; hereinafter: the Company) and Hatena Base Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Hayato Setoguchi; hereinafter: Hatena Base) officially released 'AiMA', a next-generation talent development program integrating AI and marketing thinking, on April 20, 2026.
This program aims to address common corporate challenges such as 'We introduced AI tools but they aren't leading to results' and 'Simply increasing the number of employees who can use AI doesn't change outcomes.' By treating AI not merely as an operational efficiency tool but as an 'engine of thought' and combining it with marketing thinking, the program is designed to deliver practical business results in a short period.
## Background: Why AI Adoption Often Fails to Yield Results
While the rapid spread of generative AI has led to widespread corporate adoption, the following issues have become apparent:
- Learning tools and prompts does not translate into business results.
- The quality of output does not improve as expected.
- Usage does not take root in the workplace and becomes a mere formality.
In response to this situation, both companies recognize that the essential factor dividing success from failure is not 'how to use AI,' but rather the marketing-based 'thought design' of 'what to think and how to think about it.'
## Differences from Traditional AI Training: Focusing on Thought Design
While conventional AI training stops at 'how to use tools,' AiMA is distinctive because it delves into 'thought design,' providing a framework that enhances the quality and reproducibility of output in actual business operations.
1. Enhancing Generative AI Utilization Capability
Acquire the ability to structure thoughts rapidly and generate output in a short time.
2. Systematizing Marketing Thinking
Build a thought framework to make decisions based on 'To whom, What, and Why.'
3. Iterative Design Linked Directly to Practice
Strengthen the ability to produce results-oriented output by repeating the cycle of AI generation and thought-driven evaluation and improvement.
## Implementation Effects (Early Adopter Cases)
Companies that adopted the program early have reported the following outcomes:
- 'The time required to create proposals was reduced from the conventional 3 hours to 1 hour.'
- 'The quality of output, which hadn't changed even when using AI, was improved for the first time.'
- 'The very way of thinking about planning shifted from a product-out approach to a customer-centric perspective.'
It is highly rated for the fact that changes in the thought process itself—not just mere efficiency gains—lead to tangible results.
## Program Overview
A 3-step design to reach practical application in as little as two weeks:
- Foundation Building: Systematically learn the basics of AI/DX and the fundamental use of generative AI.
- Strengthening Thinking Skills: Build a thought framework based on marketing thinking (customer perspective and value design).
- Practice and Adjustment: Apply AI and marketing thinking to practical business tasks to improve output quality.
## Course Content
- E-learning + In-person Training: For those who want to learn while maintaining a practical image within a team.
- E-learning
- In-person training (12 hours)
- Practical workshops included
- Feedback from dedicated consultants
- Standalone E-learning Plan: For those who want to easily learn the basics at their own pace.
- AI/DX Basics (6 sections in total)
- Marketing Thinking Basics (3 sections in total)
- Over 75 rich video contents
- Provision of a learning management system
## Service Overview
- Service Name: Next-Generation Business Talent Development Program 'AiMA'
- Launch Date: April 20, 2026
- Format: E-learning + In-person training (Consultations for standalone plans are also available)
- Price: 220,000 yen (including tax) per person *Minimum of 10 participants required
- Subsidy Eligibility: Eligible for up to 75% subsidy *Must meet subsidy requirements
- Service URL: https://dx.synergy-marketing.co.jp/aima/
## Related Event Information
[1] AiMA Co-hosted Webinar
We will hold a co-hosted webinar to introduce the 'AiMA' program.
- Title: Learning from the Latest AI Trends and Success Stories: The Essence of AI Utilization that Moves the Company ~A Case of Evolving Superficial AI Use to Achieve 6x Results~
- Date & Time: Friday, June 12, 2026, 11:00 - 12:00
- Format: Online
- Speakers: Erika Suzuki (Deputy Manager, DX Business Division, Synergy Marketing Co., Ltd.), Fumina Kawashima (AI Consultant / Business Improvement Expert, Hatena Base Co., Ltd.)
- Target Audience: Those facing challenges with internal AI utilization / Those wanting to know AI trends and how to master it
- Participation Fee: Free
- Details & Registration: https://dx.synergy-marketing.co.jp/lp/dx/joint-seminar/20260612_seminar05/?orga
FAQ
Who is the target audience for AiMA?
Professionals in companies that have adopted AI but are not seeing business results, and those wanting practical AI skills.
What format is the training delivered in?
There is a standalone e-learning plan, and a plan combining e-learning with 12 hours of in-person, team-based practical training.
What outcomes can be expected from AiMA?
Early adopters reported reducing proposal creation time from 3 hours to 1 hour, and shifting to more customer-centric planning.
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