Synergy! Launches Generative AI Feature 'AInergy AB Test (β)' Born from Co-creation with Nakagawa Masashichi Shoten
Synergy Marketing has implemented the generative AI feature 'AInergy AB Test (β)' into its marketing SaaS 'Synergy!', co-created with Nakagawa Masashichi Shoten. By integrating professional hospitality philosophy into prompts, it automates AB testing and reduces workload for marketers.
📋 Article Processing Timeline
- 📰 Published: May 19, 2026 at 19:00
- 🔍 Collected: May 19, 2026 at 10:31
- 🤖 AI Analyzed: May 20, 2026 at 04:57 (18h 25m after Collected)
Synergy Marketing Inc. has launched 'AInergy AB Test (β)', a generative AI feature for automated AB testing, within its marketing SaaS platform, 'Synergy!'. The feature is the result of a co-creation project with Nakagawa Masashichi Shoten.
This initiative combines the expertise of Synergy Marketing, a pioneer in domestic CRM, with the hospitality philosophy of Nakagawa Masashichi Shoten, which has a 300-year history. The goal is to resolve marketers' challenges such as 'lack of time' and 'uncertainty about the right path,' enabling them to feel a daily sense of accomplishment in their marketing efforts.
Development Background
The feature was inspired by Nakagawa Masashichi Shoten's customer service policy, 'Sesshin Kokan' (reaching the customer's heart and providing a comfortable brand experience). In digital marketing, a focus on efficiency often hinders experimentation. Both companies defined AI not merely as an automation tool but as an 'extension of hospitality,' developing it to support marketers in 'just trying it out' without perfect preparation.
Three Key Features
1. Moving towards the optimal solution just by doing: Users create only one email pattern, and the AI automatically generates alternative subjects and CTA buttons (B and C patterns) to improve open and click-through rates.
2. Expert knowledge condensed into prompts: Synergy Marketing's 25 years of email marketing know-how have been incorporated into the AI's thought process.
3. Zero psychological and physical hurdles: A simple UI allows for easy testing cycles with just a single check.
Future Outlook
Yuki Nakada of Nakagawa Masashichi Shoten stated, 'AI expands the range of actions, making it possible to conduct previously difficult testing on a daily basis. This accumulation will be learned, leading to better email newsletters.'
This initiative combines the expertise of Synergy Marketing, a pioneer in domestic CRM, with the hospitality philosophy of Nakagawa Masashichi Shoten, which has a 300-year history. The goal is to resolve marketers' challenges such as 'lack of time' and 'uncertainty about the right path,' enabling them to feel a daily sense of accomplishment in their marketing efforts.
Development Background
The feature was inspired by Nakagawa Masashichi Shoten's customer service policy, 'Sesshin Kokan' (reaching the customer's heart and providing a comfortable brand experience). In digital marketing, a focus on efficiency often hinders experimentation. Both companies defined AI not merely as an automation tool but as an 'extension of hospitality,' developing it to support marketers in 'just trying it out' without perfect preparation.
Three Key Features
1. Moving towards the optimal solution just by doing: Users create only one email pattern, and the AI automatically generates alternative subjects and CTA buttons (B and C patterns) to improve open and click-through rates.
2. Expert knowledge condensed into prompts: Synergy Marketing's 25 years of email marketing know-how have been incorporated into the AI's thought process.
3. Zero psychological and physical hurdles: A simple UI allows for easy testing cycles with just a single check.
Future Outlook
Yuki Nakada of Nakagawa Masashichi Shoten stated, 'AI expands the range of actions, making it possible to conduct previously difficult testing on a daily basis. This accumulation will be learned, leading to better email newsletters.'
FAQ
Who can use AInergy AB Test (β)?
It is available to users of the marketing SaaS 'Synergy!'.
How does it affect email creation time?
By creating just one pattern, the AI automatically generates AB patterns, significantly reducing validation time.
Whose expertise is utilized?
The 'Sesshin Kokan' hospitality philosophy of Nakagawa Masashichi Shoten is utilized.