Transform accumulated business cards into "seeds for business deals" in an instant. Synergy! releases "Quick Data Registration" feature to automate from lead acquisition to nurturing
Synergy Marketing has released the "Quick Data Registration" feature for its marketing SaaS "Synergy!". This feature instantly captures business card data via smartphone photography and automates follow-up email campaigns, significantly reducing data entry workloads and improving marketing productivity.
📋 Article Processing Timeline
- 📰 Published: April 22, 2026 at 20:00
- 🔍 Collected: April 23, 2026 at 00:02 (4h 2m after Published)
- 🤖 AI Analyzed: April 23, 2026 at 06:22 (6h 20m after Collected)
Synergy Marketing Inc. (Headquarters: Kita-ku, Osaka City; Representative Director, President & CEO: Hiroshi Okudaira; hereinafter "the Company") has launched "Quick Data Registration" for its marketing SaaS "Synergy!", streamlining the acquisition of business card data and facilitating the smooth execution of email marketing.
This will reduce the cumbersome man-hours required for data registration tasks and support the improvement of productivity in marketing operations.
Background of "Quick Data Registration" Development and Feature Overview
Development Background: Creating "another marketer" that automatically nurtures acquired business cards
While prompt follow-up is crucial after exchanging business cards at exhibitions and events, many on-site professionals face challenges such as "unable to secure man-hours for data entry" or "no time to set up email distribution," resulting in acquired business cards not being effectively utilized.
To solve this lack of resources for personnel in charge, Synergy! has developed a feature that goes beyond simple data conversion via OCR (Optical Character Recognition). It provides an experience where "the marketing gears automatically start turning the moment a business card is photographed," automating the process from lead acquisition to creating business opportunities.
Feature Overview
"Quick Data Registration" is a feature that allows users to photograph business cards with smartphones and instantly import the data into Synergy!. Since the distribution of pre-configured step emails begins simultaneously with registration, it ensures that touchpoints with customers are not missed, enabling approaches at the optimal timing.
Characteristics of this feature:
Immediate Recording of Temperature: In addition to attribute information such as which exhibition it was acquired at, the customer's level of enthusiasm and conversation details felt during face-to-face meetings can be registered on the spot.
Personalized Scenarios: Automatically executes optimized email scenarios for each customer based on the registered information, realizing highly accurate marketing.
■ Main Benefits of Introduction
Concentration on Creative Work: Reduces the man-hours for transcribing and registering data, creating time to allocate to core tasks such as devising measures.
Improvement of Deal Conversion Rate: Minimizes the time lag from the initial contact to the first action, enabling approaches when the customer's interest is high.
Optimization of Appeal: Connects to results (conversions) efficiently by creating scenarios tailored to the context of each exhibition.
Low-Cost Operation: Adopts a pay-as-you-go billing system, maximizing cost performance by using only what is necessary.
By turning marketers' "hassles" into "results" and maximizing resources, we support the sustainable growth of companies.
Click here for our release page
https://www.synergy-marketing.co.jp/cloud/synergy/new/
About Marketing SaaS Synergy!
https://www.synergy-marketing.co.jp/cloud/synergy/
Synergy!, launched in 2005, is a "marketing SaaS" (*2) centered on a domestic cloud-based CRM with a track record of being adopted by approximately 5,500 companies (*1). Based on a database that centrally manages customer information, it is equipped with Web form functions capable of withstanding large-scale access and email distribution functions allowing diverse condition settings. The infrastructure has been migrated to Amazon Web Services (AWS), ensuring high security and scalability. Furthermore, beyond merely providing a system, its human support structure that walks alongside customers while addressing their challenges is also a key feature. Synergy!, which celebrated the 20th anniversary of its service launch in 2025, continues to evolve into a "marketing SaaS" that supports the resolution of various challenges faced by marketers, not just CRM functions.
(*1) Cumulative number of companies that have adopted Synergy! and Synergy!LEAD as of January 2026 (spanning diverse industries including EC shops, government offices, medical, hotels, temporary staffing, pharmaceuticals, insurance, games, and publishing).
(*2) Marketing SaaS is a service provided on the cloud that covers the functions necessary for marketing activities. Synergy! supports improving marketers' results and operational efficiency by providing a wide range of functions, such as cross-channel messaging, data analysis, and external system linkage, with CRM functions at its core.
Related URLs
About Synergy! Implementation Case Studies
https://www.synergy-marketing.co.jp/showcase/
[Company Profile]
Toward a world where people and companies are attracted to each other.
Our company is a partner proposing digital marketing experiences one step ahead to build better relationships between consumers and companies. Providing and consulting for cloud systems...
This will reduce the cumbersome man-hours required for data registration tasks and support the improvement of productivity in marketing operations.
Background of "Quick Data Registration" Development and Feature Overview
Development Background: Creating "another marketer" that automatically nurtures acquired business cards
While prompt follow-up is crucial after exchanging business cards at exhibitions and events, many on-site professionals face challenges such as "unable to secure man-hours for data entry" or "no time to set up email distribution," resulting in acquired business cards not being effectively utilized.
To solve this lack of resources for personnel in charge, Synergy! has developed a feature that goes beyond simple data conversion via OCR (Optical Character Recognition). It provides an experience where "the marketing gears automatically start turning the moment a business card is photographed," automating the process from lead acquisition to creating business opportunities.
Feature Overview
"Quick Data Registration" is a feature that allows users to photograph business cards with smartphones and instantly import the data into Synergy!. Since the distribution of pre-configured step emails begins simultaneously with registration, it ensures that touchpoints with customers are not missed, enabling approaches at the optimal timing.
Characteristics of this feature:
Immediate Recording of Temperature: In addition to attribute information such as which exhibition it was acquired at, the customer's level of enthusiasm and conversation details felt during face-to-face meetings can be registered on the spot.
Personalized Scenarios: Automatically executes optimized email scenarios for each customer based on the registered information, realizing highly accurate marketing.
■ Main Benefits of Introduction
Concentration on Creative Work: Reduces the man-hours for transcribing and registering data, creating time to allocate to core tasks such as devising measures.
Improvement of Deal Conversion Rate: Minimizes the time lag from the initial contact to the first action, enabling approaches when the customer's interest is high.
Optimization of Appeal: Connects to results (conversions) efficiently by creating scenarios tailored to the context of each exhibition.
Low-Cost Operation: Adopts a pay-as-you-go billing system, maximizing cost performance by using only what is necessary.
By turning marketers' "hassles" into "results" and maximizing resources, we support the sustainable growth of companies.
Click here for our release page
https://www.synergy-marketing.co.jp/cloud/synergy/new/
About Marketing SaaS Synergy!
https://www.synergy-marketing.co.jp/cloud/synergy/
Synergy!, launched in 2005, is a "marketing SaaS" (*2) centered on a domestic cloud-based CRM with a track record of being adopted by approximately 5,500 companies (*1). Based on a database that centrally manages customer information, it is equipped with Web form functions capable of withstanding large-scale access and email distribution functions allowing diverse condition settings. The infrastructure has been migrated to Amazon Web Services (AWS), ensuring high security and scalability. Furthermore, beyond merely providing a system, its human support structure that walks alongside customers while addressing their challenges is also a key feature. Synergy!, which celebrated the 20th anniversary of its service launch in 2025, continues to evolve into a "marketing SaaS" that supports the resolution of various challenges faced by marketers, not just CRM functions.
(*1) Cumulative number of companies that have adopted Synergy! and Synergy!LEAD as of January 2026 (spanning diverse industries including EC shops, government offices, medical, hotels, temporary staffing, pharmaceuticals, insurance, games, and publishing).
(*2) Marketing SaaS is a service provided on the cloud that covers the functions necessary for marketing activities. Synergy! supports improving marketers' results and operational efficiency by providing a wide range of functions, such as cross-channel messaging, data analysis, and external system linkage, with CRM functions at its core.
Related URLs
About Synergy! Implementation Case Studies
https://www.synergy-marketing.co.jp/showcase/
[Company Profile]
Toward a world where people and companies are attracted to each other.
Our company is a partner proposing digital marketing experiences one step ahead to build better relationships between consumers and companies. Providing and consulting for cloud systems...