Synergy Marketing Announces Synergy!LEAD Update on Salesforce AppExchange, the World's Leading Enterprise Cloud Marketplace: Instantly Grasp Form Challenges

Synergy Marketing Co., Ltd. has announced an update to Synergy!LEAD, a Salesforce-integrated application on Salesforce AppExchange, allowing customers to now check the number of accesses to forms, incomplete submissions, and errors. This update makes it easy to confirm metrics like form accesses and transitions to completion screens. The ability to review error details enables companies to revise error-prone fields for forms with low completion rates, facilitating a PDCA cycle to improve response rates.

About Synergy!LEAD "Access Report"

For B2B companies, it is common practice to set form registrations for document requests, inquiries, or meeting requests as conversion points for lead acquisition initiatives. To identify bottlenecks in these conversions, marketers daily analyze website accesses and transitions to forms using Google Analytics. However, often, abandonment also occurs "after transitioning to the form."

The newly released "Access Report" is a new feature that visualizes user behavior after entering a form and identifies any hindering factors in conversion.

This feature allows easy comprehension of not only the number of accesses and transition rates from the input screen to the completion screen, but also the error details and occurrence counts for each field within the form. This enables comprehensive visualization of user movements from website inflow to contract conclusion, powerfully supporting marketers in considering improvement measures.

Specific Use Cases

User flow screen: Identify bottlenecks such as abandonment rates within forms.

Error details: Extract specific problem areas from the error occurrence status in each input field.

Overview: Analyze the temporal trends of access numbers, etc., to detect when and where problems arise or are anticipated.

By carrying out these processes seamlessly, it becomes possible to smoothly execute early detection of form challenges and propose improvement hypotheses.

About Synergy!LEAD

https://www.synergy-marketing.co.jp/cloud/synergylead/

A simple and user-friendly marketing & business efficiency application operable from the Salesforce administration screen

Synergy!LEAD is an intuitive AppExchange application. It offers easy operability and a stress-free interface, providing essential marketing functions: "Forms," "Email Delivery," and "Web Tracking." Each function can be selected individually, and with a pay-as-you-go system, you can use it with confidence. Leveraging over 10 years of experience and expertise, we provide comprehensive ongoing support, including Synergy!LEAD implementation and operation by dedicated staff, and advice on Salesforce-related tasks.

Our Synergy!LEAD is currently available from AppExchange (

https://appexchangejp.salesforce.com/appxListingDetail?listingId=a0N30000003JJEREA4).

Salesforce Comment

Atsushi Urano, Executive Officer and General Manager of the Alliance Business Division at Salesforce Japan Co., Ltd., stated: "We welcome the addition of new features to Synergy!LEAD on AppExchange. By promoting the utilization of Salesforce data through flow-based email delivery automation and visualization of delivery effects, we accelerate our customers' business transformations. AppExchange continues to evolve to connect customers with applications and experts that meet their business needs across all industries and scales."

Salesforce, AppExchange, etc. are trademarks of Salesforce.com, inc.

About Salesforce AppExchange

Salesforce AppExchange is the world's leading enterprise cloud marketplace, helping companies, developers, and entrepreneurs build, sell, and grow in entirely new ways. Since its launch in 2006, with over 8,000 partner applications and certified consultants registered and 13 million customer installations, AppExchange connects customers with instantly installable and customizable applications and Salesforce-certified consultants to solve any business challenge, regardless of industry or size.

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【Company Profile】

Towards a world where people and companies are drawn to each other.

Our company is a partner that proposes advanced digital marketing experiences to build better relationships between consumers and companies. We support the continuous growth of companies through providing cloud systems, consulting, operational support, and human resource development services. Furthermore, by viewing digital marketing as "problem-solving in a broad sense," we comprehensively address fundamental organizational challenges, from upstream areas such as customer understanding and strategy design to internal system building and human resource development. Leveraging over 20 years of experience and knowledge leading the CRM market, we work closely with our clients to propose optimal next steps and foster the realization of "marketing that leads to results."

Name: Synergy Marketing Co., Ltd.

Representative: Hiroshi Okuhira, Representative Director, President & CEO

Founded: September 2000

Osaka Headquarters: Dojima Avanza 21F, 1-6-20 Dojima, Kita-ku, Osaka-shi, Osaka 530-0003

Tokyo Headquarters: WeWork Kojimachi, Banchokojimachi Building 5F, 6-6-2 Kojimachi, Chiyoda-ku, Tokyo 102-0083

Business Activities: Provision of cloud systems, consulting, operational support, and human resource development services in the digital marketing domain, and operation of fan media.

Company Website: https://corp.synergy-marketing.co.jp/

【Customer Inquiries】

Synergy Marketing Co., Ltd.

URL: https://form.synergy-marketing.co.jp/webapp/form/18784_mubb_8/index.do?p=press