Social Interior Renews Online Interior Store “subsclife” as “subsclife by TOKYOROOMS”

Social Interior Inc., whose mission is “Changing the world of interior design. Changing the world through interior design,” has renewed its curated online interior store “subsclife” as “subsclife by TOKYOROOMS.” The company is headquartered in Minato-ku, Tokyo, and led by Representative Director Ken Machino. Along with the service name change, the renewal introduces a 24-month fixed payment plan that includes shipping, assembly, and installation fees. The update is designed to reduce upfront costs and offer an interior experience that lets users freely edit spaces in their own style. Through the renewal, the company will also develop “TOKYOROOMS” as a brand that proposes lifestyles and values through rooms. “subsclife by TOKYOROOMS” aims to support space creation that begins with what people personally like. Interior selection has traditionally involved psychological barriers such as fear of failure, uncertainty about rules, or the feeling that there is a single correct answer. The renewed service seeks to free users from those assumptions and make it easier to enjoy personal spaces. Beyond furniture selection, it will propose space creation from the perspective of what kind of room users want and what kind of time they want to spend there. Key renewal features include a clearer monthly payment model with reduced upfront costs, fixed monthly pricing, the ability in principle to return items after the contract period without additional fees, and a usage experience that adapts more easily to lifestyle changes. The product selection experience has also been improved. Users can now choose options such as size, color, and specifications within each product page. Items that were previously separated into different pages due to specification differences can now be compared and considered on a single page. For example, sofa products that had been split across multiple pages by size or upholstery have been integrated into a more intuitive comparison and selection UI. TOKYOROOMS is a lifestyle brand that edits living and values through rooms. It sees interior design as an act of expressing individuality and sensibility, proposing new ways to enjoy spaces. Through its online store, content, exhibitions, and collaborations with creators, the brand encourages people to live in spaces they love. Social Interior Inc. operates three businesses: online sales, office construction support, and INTERIOR BASE. Its online store “subsclife by TOKYOROOMS,” launched in March 2018, lets users find favorite items from new, vintage, used, and outlet products. By offering subscription-based payments, it enables users to use what they need, when they need it, in the amount they need, without owning the items. Its corporate service, Social Interior Office Construction Support, goes beyond furniture subscriptions to provide one-stop support for office relocation, spatial design, and furniture selection. INTERIOR BASE is an interior wholesale platform for professionals such as design firms, retailers, and manufacturers. Based on one of Japan’s largest product information databases, covering domestic and overseas office fixtures as well as high-end overseas furniture, it significantly streamlines specification work. The company was established on November 9, 2016. Its businesses include planning and developing “subsclife by TOKYOROOMS,” “Social Interior Office Construction Support,” and the furniture and fixture ordering platform “INTERIOR BASE.” Awards include the Tokyu Award at Tokyu Accelerate Program 2019 Demo Day, the Special Award at Next-generation Commerce Award 2020, the Bronze Award at Japan Subscription Business Awards 2020, selection for Toyo Keizai’s “Amazing Venture 100,” the SDGs Special Award from the Japan Net Economy Newspaper, selection by METI among 100 startups with government collaboration records, and Mizuho Innovation Award 2024.3Q.