Smaregi Establishes New In-house Design Organization 'Smaregi Design Studio'

Smaregi, Inc. (Headquarters: Chuo-ku, Osaka; Representative Director: Ryuhei Miyazaki; hereinafter 'the Company'), which develops the cloud POS register 'Smaregi' using tablets such as iPads, has newly established 'Smaregi Design Studio', a design organization that connects business strategy and experience design, with the aim of strengthening brand communication and product experience. This studio will function as a specialized organization responsible for consistent experiential value and brand formation across all of our experiential touchpoints, including products, corporate, recruiting, PR, and sales support. ■ Background of Establishment The Company has been supporting the DX of store infrastructure under the mission of 'Energize shops, energize the city!'. Recently, the environment surrounding stores has changed, and the sophistication of products and the diversification of customer touchpoints are accelerating. Along with this, 'Smaregi' is attempting to evolve beyond the framework of a mere cash register into a foundation (OS) that connects all data and supports store operations. What is important in this process is to consistently design not only the service but also the brand and customer experience. Based on this idea, we have established the design organization 'Smaregi Design Studio' with the aim of highly integrating brand communication and product experience to create new value, going beyond just the production area. ■ About 'Smaregi Design Studio' While being an in-house organization, it specializes in roles like a design studio and handles the following areas cross-functionally. - Product Experience (UI / UX) - Brand Communication - Corporate Culture - Recruitment - IR - Public Relations / PR - Sales Support It places importance on designing from 'why create it' rather than one-off outputs, and functions as a hub connecting business strategy and design. Members with diverse expertise gather and closely collaborate with product, business, development, and marketing. By taking charge from conception to implementation consistently, we realize speed, quality, and a consistent experience. ■ Regarding the appointment of CCD (Chief Creative Director) Along with the establishment of 'Smaregi Design Studio', Tomoaki Suzuki has been appointed as our CCD. Tomoaki Suzuki Blew Director / Chief Creative Director (CCD) Designs the decision-making axis of business and brand, and implements it as an experience and creative. Served as Creative Director and Design Director at advertising production companies, CRM-specialized marketing companies, and design consulting companies. Currently, as Chief Creative Director (CCD), looking ahead to the medium-to-long-term growth of companies and brands, he supervises creatives across products and digital domains starting from brand strategy and communication design. His strengths lie in direction that connects strategy and implementation regardless of online/offline, such as BI/VI, product/service development, packaging, Web, advertising, CRM, and digital signage. With the establishment of Smaregi Design Studio, I have recently assumed the position of Chief Creative Director. Smaregi is attempting to evolve into the 'Shop OS' that supports the entire operation of the shop, rather than just a POS register company. To realize this, I believe that design, which creates the future of business and customer experience, will become increasingly important. At Smaregi Design Studio, we will give shape to a consistent experience unique to Smaregi while crossing all touchpoints, including not only product experience but also brand communication, recruitment, PR, and sales support. Through the power of design, we will strive to simultaneously achieve business growth and improve experiential value, challenging ourselves to make the future of people involved with shops a little more positive. ▼[Reference] A conversation between Representative Miyazaki and CCD Suzuki regarding this matter is available on the official note! https://note.com/smaregi/n/nd5df7c1573b2 ■ About Smaregi, Inc. Company Name: Smaregi, Inc. Representative: Ryuhei Miyazaki, Representative Director Established: May 24, 2005 Capital: 1,156 million yen (as of April 30, 2025) Head Office: 3F, 4-2-12 Honmachi, Chuo-ku, Osaka-shi, Osaka URL: https://corp.smaregi.jp/ Smaregi is...