New TV Commercial 'Stores, Understood, Smaregi' Featuring Yumia Fujisaki to Air Starting April 1st

Smaregi, Inc. (Headquarters: Chuo-ku, Osaka; Representative Director: Ryuhei Miyazaki; hereinafter "the Company"), which develops the cloud POS register 'Smaregi' using tablets such as iPads, is pleased to announce that a new TV commercial titled 'Stores, Understood, Smaregi' featuring actor Yumia Fujisaki will begin airing on Wednesday, April 1, 2026. ■ Commercial Highlights Following the previous 'Dancing Clerk' commercial, this new spot features the up-and-coming young actor Yumia Fujisaki as 'Smaregi-san,' who brings energy to businesses across various industries. Fujisaki, a Hiroshima native who is expected to be a breakout star following her appearance in the Netflix series 'Ikusagami,' appears dressed as various types of store clerks. Please pay attention to the fresh performance by Fujisaki and the catchy commercial song, 'Stores, Understood, Smaregi.' ■ Commercial Concept and Background This commercial was produced under the theme of our company mission: 'Energizing stores, energizing cities!' The main message, 'Stores, Understood, Smaregi,' embodies our desire to be more than just a provider of POS registers; we aim to be the 'OS for stores' that continuously updates and improves store operations. ▼ Regarding Smaregi's 'Store OS' Strategy (3rd Medium-Term Management Plan Materials) https://corp.smaregi.jp/ir/management/vision2031-20260313.pdf#page=13 ■ Broadcast Information Title: 'Stores, Understood, Smaregi' version Broadcast Start Date: Wednesday, April 1, 2026 Broadcast Area: Tokyo, Osaka Cast: Yumia Fujisaki Production Staff: Producer/Director: Yoji Yamaguchi (y4create), Stylist: Yu Ota, Hair & Makeup: Ayumi Tsurutani, Production Director: Isao Kikuchi (Smaregi), and others. The commercial and YouTube video will be available for viewing starting Wednesday, April 1, 2026. We hope you enjoy it. https://youtu.be/02YnRZWGrEE ■ Performer Profile Yumia Fujisaki Born in 2008. From Hiroshima Prefecture. Made her acting debut in the Netflix film 'Parade.' Her first appearance in a serial drama was in 'The Best Teacher.' Served as the 19th Support Manager for the 102nd All Japan High School Soccer Tournament. She gained attention for her role as the heroine Futaba Kazuki in the currently streaming Netflix series 'Ikusagami.' Other appearances include 'Fujiko F. Fujio SF Short Drama' Season 3 (2025/NHK), 'Ignite: Outlaw of the Law' (2025/TBS), 'Teruko and Rui' (2025/NHK), and the TSS 50th Anniversary Drama 'Mirai Densha.' Instagram Account: https://www.instagram.com/yumia_fujisaki_ X Account: https://x.com/fujisakiyumia In this commercial, I appeared in costumes for various roles, including an izakaya clerk, apparel staff, a chef, and a hairdresser. It was fun to shoot because I could feel the atmosphere of each profession every time I changed costumes! I think this commercial fully conveys the presence of Smaregi, which supports various stores and the people who work there. I would be happy if you could enjoy watching it! ■ About Smaregi, Inc. Company Name: Smaregi, Inc. Representative: Ryuhei Miyazaki, Representative Director Established: May 24, 2005 Capital: 1,156 million yen (as of April 30, 2025) Headquarters: 4-2-12 Honmachi, Chuo-ku, Osaka, 3F URL: https://corp.smaregi.jp/ Smaregi is a low-cost, high-functionality POS register that uses iPads and iPhones. Data is centrally managed in the cloud, enabling real-time sales analysis regardless of time or location. It features functions that cater to many business types, including retail, apparel, and restaurants, and can be used by everything from small shops to large-scale chains. https://smaregi.jp/ --Energizing stores, energizing cities!-- Through the provision of IT services centered on POS registers, our company supports a new era of store management that utilizes data. Furthermore, we create vitality for 'stores' and 'cities' by disseminating information useful for store businesses and through interaction with our users.