New TV Commercial 'Shops, Understand, Smaregi' Featuring Yumia Fujisaki to Begin Airing April 1st

Smaregi to launch a new TV commercial featuring Yumia Fujisaki starting April 1st.

📋 Article Processing Timeline

  • 📰 Published: March 31, 2026 at 01:00
  • 🔍 Collected: March 30, 2026 at 22:56
  • 🤖 AI Analyzed: April 15, 2026 at 22:10 (383h 14m after Collected)

Smaregi Inc. (Headquarters: Chuo-ku, Osaka; Representative Director: Ryuhei Miyazaki; hereinafter referred to as "the Company"), which develops the cloud POS register 'Smaregi' utilizing tablets such as iPads, announces that its new TV commercial 'Shops, Understand, Smaregi' featuring actress Yumia Fujisaki will begin airing on Wednesday, April 1, 2026.

■ CM Highlights

In this commercial, following the previous 'Dancing Store Clerk' episode, we feature Yumia Fujisaki, a rising young actress, as 'Smaregi-san' who energizes various types of shops.

Fujisaki, who hails from Hiroshima Prefecture and is expected to be a next big break with appearances in the Netflix series 'Ikusa Gami', plays various store clerks. Please pay attention to Fujisaki's fresh appearance and the catchy CM song 'Shops, Understand, Smaregi'.

■ CM Concept and Background

This commercial was produced with the theme of our company's mission: 'Energize Shops, Energize the City!'

The main message, 'Shops, Understand, Smaregi', embodies our company's aspiration to go beyond simply providing a POS register and to become the 'OS for Shops' that continuously updates store operations.

▼Regarding Smaregi's 'OS for Shops' Strategy (3rd Mid-term Management Plan Document)

https://corp.smaregi.jp/i

FAQ

When will the new Smaregi TV commercial begin airing?

The new TV commercial 'Shops, Understand, Smaregi' will begin airing on April 1, 2026.

Who is featured in the new Smaregi TV commercial?

The new TV commercial features actress Yumia Fujisaki.

What is the main message of the new Smaregi TV commercial?

The main message is 'Shops, Understand, Smaregi', which conveys Smaregi's aspiration to be the 'OS for Shops' that continuously updates store operations.

What is the concept behind the new Smaregi TV commercial?

The commercial is produced with the theme of Smaregi's mission: 'Energize Shops, Energize the City!'

What is Smaregi's 'OS for Shops' strategy?

Smaregi aims to go beyond providing a POS register and become the 'OS for Shops' that continuously updates store operations. More details can be found in their 3rd Mid-term Management Plan document.