New TV Commercial "Store, Understand, Smaregi" Featuring Yumia Fujisaki Begins Broadcasting April 1
Smaregi, Inc. will start broadcasting a new TV commercial on April 1, 2026, featuring actor Yumia Fujisaki. It promotes their strategic vision of becoming the 'OS of the Store'.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 01:00
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 24, 2026 at 09:31 (586h 35m after Collected)
Smaregi, Inc. (Headquarters: Chuo-ku, Osaka; Representative Director: Ryuhei Miyazaki; hereinafter "the Company"), which develops the cloud POS cash register "Smaregi" using tablets such as the iPad, announces that it will begin broadcasting a new TV commercial titled "Omise, Wakaru, Smaregi (Store, Understand, Smaregi)" featuring actor Yumia Fujisaki starting April 1, 2026 (Wednesday).
■ Highlights of the Commercial
Following the previous "Dancing Clerk" edition, this commercial features the highly-anticipated young actor Yumia Fujisaki as "Smaregi-san," who energizes stores across various industries.
Hailing from Hiroshima Prefecture and expected to be a breakout star with appearances such as in the Netflix series "Ikusagami," Fujisaki appears dressed as various store clerks. Please pay attention to Fujisaki's fresh appearance and the catchy commercial song for "Omise, Wakaru, Smaregi."
■ Concept and Background of the Commercial
This commercial was also produced under the theme of the Company's mission: "Energizing stores, energizing the town!"
The main message, "Omise, Wakaru, Smaregi," embodies our desire to not just provide a POS register, but to aim to be the "OS of the Store" that constantly updates store operations.
▼ Regarding Smaregi's envisioned "OS of the Store" strategy (from the 3rd Medium-Term Management Plan materials)
https://corp.smaregi.jp/ir/management/vision2031-20260313.pdf#page=13
■ Highlights of the Commercial
Following the previous "Dancing Clerk" edition, this commercial features the highly-anticipated young actor Yumia Fujisaki as "Smaregi-san," who energizes stores across various industries.
Hailing from Hiroshima Prefecture and expected to be a breakout star with appearances such as in the Netflix series "Ikusagami," Fujisaki appears dressed as various store clerks. Please pay attention to Fujisaki's fresh appearance and the catchy commercial song for "Omise, Wakaru, Smaregi."
■ Concept and Background of the Commercial
This commercial was also produced under the theme of the Company's mission: "Energizing stores, energizing the town!"
The main message, "Omise, Wakaru, Smaregi," embodies our desire to not just provide a POS register, but to aim to be the "OS of the Store" that constantly updates store operations.
▼ Regarding Smaregi's envisioned "OS of the Store" strategy (from the 3rd Medium-Term Management Plan materials)
https://corp.smaregi.jp/ir/management/vision2031-20260313.pdf#page=13
FAQ
Who is starring in the new SmartRegi commercial?
Actress Yumia Fujisaki is starring as 'SmartRegi-san', who energizes various types of stores.
What is SmartRegi's vision for being the 'OS of stores'?
The vision is to not only provide a POS register but to serve as a foundation that continuously updates and enhances store operations.
When will the new commercial start airing?
The new commercial will start airing from April 1, 2026.