Shiseido Japan Evolves "WOW Experience" to Find Your Perfect Beauty This Summer! New Menus "Foundation Color Selection" and "Quick Brow Makeup" Added, Held Nationwide from July 1 (Wed)

Shiseido Japan Co., Ltd. will hold a campaign nationwide at Shiseido-affiliated cosmetic specialty stores from July 1, 2026 (Wed) to August 31, 2026 (Mon), where customers can measure their skin condition and color to find and experience care and makeup that is perfect for them.

This initiative aims to provide a "satisfying experience" that brings out each individual's beauty and charm, targeting those who are "lost in beauty" due to information overload on social media and other sources, as well as those who want to update their beauty through specialized equipment and professional advice.

Please take this opportunity to visit the participating stores.

[Campaign Overview]

◆ Shiseido WOW Experience Special Site: https://www.shiseido.co.jp/wowtaiken/?rt_pr=trv19

◆ Campaign Period: July 1, 2026 (Wed) - August 31, 2026 (Mon)

◆ Participating Stores: Shiseido-affiliated cosmetic specialty stores nationwide (approx. 1,000 stores)

◆ Experience Menus: Skin measurement, foundation color selection, quick brow makeup, personal color diagnosis, etc.

◆ How to Experience: Web reservation, phone reservation, or walk-in on the day are possible. Please check the special site at the URL above for details as procedures may vary by store. If you walk in on the day, you may have to wait depending on congestion.

◆ Benefits: 150 Beauty Key points for the experience / 200 Beauty Key points for purchases of 5,000 yen (excluding tax) or more of Shiseido products on the same day. *Please check the special site for detailed terms and conditions.

"Habitual Skin Measurement" Started by Those with High Beauty Awareness

- The skin measurement menu uses analysis technology based on Shiseido's long-cultivated skin research to measure four items: the skin's "stratum corneum," "epidermis," "firmness," and "color." Knowing the correct "current location" of your skin is the first step towards appropriate care and can lead to motivation for daily skincare.

- Since skin condition fluctuates with seasonal changes and living environments, many customers regularly undergo skin measurements. Please take advantage of this campaign to check your own skin condition.

Two New Menus Added This Summer to Achieve a "Polished Look"

- In response to customer feedback about a lack of confidence in foundation and brow makeup, two new menus are being introduced.

1 Foundation Color Selection (30 minutes)

We will measure your skin tone with specialized equipment and propose and let you try foundation that is perfect for you. We will also share professional techniques such as how to apply primer and highlighter according to your needs.

2 Quick Brow Makeup (15 minutes)

Eyebrows greatly influence facial impressions, but concerns about changing trends and balance between the left and right sides are endless. We will advise on how to draw eyebrows and select items that suit your bone structure, and perform a simple touch-up. This menu allows you to experience "polished eyebrows" that suit you on the spot.

Why not update your skin and makeup this summer?

For details, please check the special site.

◆ Shiseido WOW Experience Special Site: https://www.shiseido.co.jp/wowtaiken/?rt_pr=trv19

We sincerely look forward to your visit.