Highlighting Aura with the Aesthetics of Light: Clé de Peau Beauté Launches Light-Manipulating Pre-Makeup on August 21, 2026 (Fri)

[Clé de Peau Beauté Enhancer de Clé]

Global luxury brand Clé de Peau Beauté will launch "Enhancer de Clé," a pre-makeup product that manipulates light through both makeup and skincare approaches to achieve ultimate translucency that enhances the beauty of bare skin. The product, priced at a suggested retail price of \14,300 (tax included) for one item, will be available nationwide starting Friday, August 21, 2026.

*Prices are suggested retail prices (may vary by store).

*In-store trials and product purchase reservations are scheduled to begin on Tuesday, July 21.

◆ Focuses on "internal scattered light" which reflects light captured from within. Through a hybrid approach of makeup and skincare, it naturally corrects pores, uneven skin tone, and dullness, achieving a finish that glows from within while enhancing the beauty of bare skin.

◆ Adopts a gel formula containing "Precious Opal Powder" that emits multifaceted light. It brightens the skin like a prism, creating a delicate, lustrous glow while making pores and uneven skin tone less noticeable. It has a fresh, skincare-like texture.

◆ Contains the proprietary ingredient "Radiant Lily Concentrate*1," also found in the serum "Le Sérum." It maintains a vibrant radiance by conditioning the skin's moisture barrier and protecting it from various environmental damage factors such as dryness. Furthermore, it contains "Marine Prism Complex*2." This supports the skin's ability to generate moisture and firmness, leading to radiant skin.

*1 Moisturizing and skin-conditioning (Madonna Lily Flower Extract, Glycerin)

*2 Firming and moisturizing (Padina Pavonica Thallus Extract, Hydrolyzed Conchiolin, Glycerin)

《Background of Launch》

Following the COVID-19 pandemic that began in 2020, people's awareness of beauty and lifestyles have changed. There is a growing emphasis on caring for bare skin, and habits such as using makeup that doesn't require foundation depending on the occasion have become established. The ideal has shifted from "makeup that builds up the skin" to "a finish that makes bare skin itself look beautiful," with a clear demand for skincare effects that condition the skin itself, along with cosmetic effects.

Capturing these needs, Clé de Peau Beauté developed a pre-makeup product that combines a beautiful finish that utilizes bare skin with authentic skincare effects.

《Two Approaches to Creating Ultimate Light》

Clé de Peau Beauté pursued the conditions for beautiful bare skin and focused on "internal scattered light," which reflects light captured by the skin from within. Identifying "refined texture," "moisture," and "firmness" as the three conditions that enhance this, they derived two approaches: makeup and skincare.

<Makeup Approach>

● Gel formula with Precious Opal Powder

Contains Precious Opal Powder, which has the same properties as natural gemstones and emits multifaceted light. It brightens the skin like a prism, creating a delicate, lustrous glow while making pores and uneven skin tone less noticeable.

<Skincare Approach>

● Radiant Lily Concentrate*1

A moisturizing and skin-conditioning ingredient blended with extract from Madonna Lily flowers and glycerin. This ingredient is also found in Clé de Peau Beauté's signature serum, "Le Sérum II."

● Marine Prism Complex*2

A blend of ingredients combining the radiant power of beautiful seaweed (Padina Pavonica Thallus Extract) cultivated in rich oceans, pearl extract (Hydrolyzed Conchiolin), and glycerin.

Approach focusing on internal scattered light

【Product Overview】*Prices are suggested retail prices. (May vary by store)

Product Name, Volume, and Price

Clé de Peau Beauté Enhancer de Clé

<Pre-Makeup>

40g

SPF25・PA+++

\14,300 (\13,000 excluding tax)

Product Features

Developed with a focus on the prism-like radiance that emits multifaceted light from within.

Through both makeup and skincare approaches,

it instantly achieves ultimate translucency filled with moisture and firmness,

and with each use, it delivers a prism-like skin that glows from within

in a single product as a hybrid base makeup.

Exceptional Results

● Naturally corrects pores, uneven skin tone, and dullness, achieving a self-glowing finish in a single product while enhancing the beauty of bare skin.

● Prevents shine and creasing, maintaining a clear, translucent finish that lasts for a long time.

● Retains moisture for extended periods, providing the skin itself with moisture and firmness, leading to plump, translucent skin with each use.

● Smoothes the skin's surface, improving foundation adherence and application, and can be used as a makeup base to enhance a beautiful finish.

● Cares for dryness that can be caused by sunlight, including UV rays, blue light, and infrared rays.

Technology and Ingredients that Inspire the Intellect

● Contains the proprietary ingredient Radiant Lily Concentrate (moisturizing, skin-conditioning)*1. It maintains a vibrant radiance by conditioning the skin's moisture barrier and protecting it from various environmental damage factors such as dryness.

*1 Madonna Lily Flower Extract, Glycerin

● Contains Marine Prism Complex (firming, moisturizing)*2, which blends the radiant power of beautiful seaweed cultivated in rich oceans. It supports the skin's ability to generate moisture and firmness, leading to radiant skin.

*2 Padina Pavonica Thallus Extract, Hydrolyzed Conchiolin, Glycerin

● Adopts a gel formula containing Precious Opal Powder, which has the same properties as natural gemstones and emits multifaceted light. It brightens the skin like a prism, creating a delicate, lustrous glow while making pores and uneven skin tone less noticeable.

● Features a lasting control function that prevents makeup breakdown such as shine, creasing, and dullness caused by sebum, maintaining a beautiful finish for a long time.

● Addresses daytime external environmental factors. Equipped with a multi-defense function that protects bare skin not only from UV rays but also from airborne particles (dust, pollen, etc.).

Joy that Responds to Skin

● The fresh, skincare-like texture spreads comfortably on the skin and fits smoothly.

● Fragrance is a blend of natural rose oil and other scents.

● Non-comedogenic tested and allergy tested (This does not guarantee that all individuals will not experience acne or allergies).

<How to Use>

● Use after preparing your skin with skincare.

● Take a pearl-sized amount onto your fingertip and place it on five points of your face (both cheeks, forehead, nose, chin). Gently spread over the entire face by sliding your fingers from the center outwards.

● Using an insufficient amount will not provide adequate UV protection.

Clé de Peau Beauté Brand Site https://www.cledepeau-beaute.com/jp/?rt_pr=trv21

Clé de Peau Beauté Official Instagram https://www.instagram.com/cledepeaubeaute/

Clé de Peau Beauté Japan Official X https://x.com/cledepeau_japan

▼ News Release

https://corp.shiseido.com/jp/news/detail.html?n=00000000004195&rt_pr=trv21

▼ Shiseido Corporate Information

https://corp.shiseido.com/?rt_pr=trv21