Shiseido to Launch New Vital Perfection Intensive S-Define Serum in September 2026

## Introducing SHISEIDO Vital Perfection Intensive S-Define Serum

SHISEIDO, a brand operating in 90 countries and regions worldwide, will launch the new medicinal serum 'Intensive S-Define Serum' (quasi-drug) on September 1, 2026, as part of its Vital Perfection series, which addresses both aging care and whitening care.

In Japan, the product will be available at approximately 330 locations, mainly department stores, as well as on the official SHISEIDO website and the Shiseido Online Store.

### Key Features

- **D-Amino Lift Formula™**: Features a blend of D-Amino Acid GL, Niacinamide, and Benibana RED™, which penetrates deep into the skin to provide firm, resilient texture.
- **Unique Method**: Proposes the use of the proprietary 'S-Define Exercise' to stimulate facial muscles.
- **Texture**: Provides a rich, adhering texture that leaves the skin feeling lifted.
- **Fragrance**: An elegant, floral scent inspired by Cymbidium and Wintersweet.

### Product Overview

- Product Name: SHISEIDO Vital Perfection Intensive S-Define Serum
- Volume: 40mL
- Suggested Retail Price: 22,500 yen (24,750 yen including tax)

### How to Use

Apply morning and evening after washing your face and prepping your skin. Take three pumps of the dispenser into your palm and blend over the entire face and neck. It is recommended to perform the 'S-Define Exercise' after application.