Shiseido's 'fibona' Program Launches 'Banbutsu Nanko,' a New Texture Cream Created through Co-creation
On May 26, 2026, Shiseido's open innovation program 'fibona' launched 'Banbutsu Nanko,' a cream with a heavy, ointment-like texture. It protects skin and promotes self-care through its nature-inspired scent.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 20:00
- 🔍 Collected: May 25, 2026 at 11:31
- 🤖 AI Analyzed: May 26, 2026 at 21:30 (33h 58m after Collected)
Shiseido's open innovation program, 'fibona,' has launched 'Banbutsu Nanko,' a beauty product designed to offer 'something the world has never seen.' This cream features a heavy, ointment-like texture that protects the skin while providing moisture. It aims to propose a new habit of regaining oneself through deep breathing while focusing on a scent that evokes nostalgia for nature.
The product is available exclusively starting May 26, 2026, at the 'fibona Lab' on the first floor of Shiseido Beauty Park.
■ Product Formulation
The cream features a high concentration of semi-solid and solid oils, creating a heavy, ointment-like texture that protects the skin. This formulation stems from the concept of 'protecting skin in harsh, dry environments,' adapted from specifications compatible with use on the ISS 'Kibo' module for better everyday use on Earth.
■ Fragrance Design
The scent is based on calming aromatic wood, layered with nuances of incense to create a nostalgic, nature-evoking aroma. It is designed to accompany moments of deep breathing to help users feel grounded.
■ Co-creation with Consumers
This product was developed through planning meetings with members of the 'Club fibona' community, focusing on daily usage scenarios. It comes in a palm-sized container.
The product is available exclusively starting May 26, 2026, at the 'fibona Lab' on the first floor of Shiseido Beauty Park.
■ Product Formulation
The cream features a high concentration of semi-solid and solid oils, creating a heavy, ointment-like texture that protects the skin. This formulation stems from the concept of 'protecting skin in harsh, dry environments,' adapted from specifications compatible with use on the ISS 'Kibo' module for better everyday use on Earth.
■ Fragrance Design
The scent is based on calming aromatic wood, layered with nuances of incense to create a nostalgic, nature-evoking aroma. It is designed to accompany moments of deep breathing to help users feel grounded.
■ Co-creation with Consumers
This product was developed through planning meetings with members of the 'Club fibona' community, focusing on daily usage scenarios. It comes in a palm-sized container.
FAQ
「万物軟香」はどこで購入できますか？
Shiseido Beauty Park1階にある「fibona Lab」（横浜市西区高島一丁目2番11）にて限定販売されています。
「万物軟香」の主な特徴は何ですか？
半固形・固形油分を高配合した軟膏状のクリームで、肌を守りながらうるおいを届けます。また、自然を想起させる独自の香料を使用しており、深呼吸を誘う新しい習慣を提案しています。
開発背景について教えてください。
資生堂研究所のオープンイノベーションプログラム「fibona」が、生活者との共創プロジェクトとして企画しました。過酷な環境（宇宙空間）でも肌を守るという技術を日常向けに応用しています。
発売日はいつですか？
2026年5月26日（火）です。
「fibona（フィボナ）」とは何ですか？
2019年に開始された資生堂研究所のオープンイノベーションプログラムで、研究知見とスタートアップや生活者の発想を融合し新しい価値を創出する取り組みです。