A First for Sensitive Skin Brand 'd program'! Wins 'Overall Grand Prize' at @cosme Best Cosmetics Awards 2026 First Half New Products
Shiseido's 'd program' won the @cosme Best Cosmetics Award 2026 First Half Overall Grand Prize for its renewed lotion, achieving a total of 9 awards. To celebrate, the brand will launch a commemorative campaign from May to July.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 22:52
- 🔍 Collected: May 21, 2026 at 14:31
- 🤖 AI Analyzed: May 21, 2026 at 14:37 (5 min after Collected)
The sensitive skin care brand 'd program,' which holds the No. 1 sales position in its category, announced that its high-performance fundamental lotion, 'd program Moist Care Lotion EX,' released on October 21, 2025, has won the 'Overall Grand Prize' at the '@cosme Best Cosmetics Awards 2026 First Half New Products.' Additionally, the entire d program brand received a total of nine awards, including 'No. 1 Best Lotion' and '@cosme SHOPPING Best Hit Award Overall 1st Place.'
To commemorate this achievement, the brand will hold a commemorative campaign from May to July, allowing customers to experience d program's sensitive skin science through @cosme and the Shiseido online store.
On October 21, 2025, driven by the strong desire to 'liberate more sensitive skin from concerns,' d program renewed its core lotion and emulsion products. The brand achieved an evolution that thoroughly aligns with the needs of sensitive skin users by implementing a 'thorough approach to the stratum corneum barrier,' 'renewal of product packaging and communication,' 'easier-to-choose series lineup,' and 'review of pricing structure to make it accessible and sustainable.' As a result, the brand received support from numerous users with over 3,900 reviews, praising features like 'moisturizing but not sticky,' 'good blendability,' 'slim and easy-to-use bottle,' and 'affordable pricing,' leading to its first-ever 'Overall Grand Prize.'
As part of the commemorative events, the brand will offer a luxury 3-piece set giveaway at @cosme and a 'Special Week' at @cosme shopping, featuring limited sets with samples and 20% point-back on eligible items.
To commemorate this achievement, the brand will hold a commemorative campaign from May to July, allowing customers to experience d program's sensitive skin science through @cosme and the Shiseido online store.
On October 21, 2025, driven by the strong desire to 'liberate more sensitive skin from concerns,' d program renewed its core lotion and emulsion products. The brand achieved an evolution that thoroughly aligns with the needs of sensitive skin users by implementing a 'thorough approach to the stratum corneum barrier,' 'renewal of product packaging and communication,' 'easier-to-choose series lineup,' and 'review of pricing structure to make it accessible and sustainable.' As a result, the brand received support from numerous users with over 3,900 reviews, praising features like 'moisturizing but not sticky,' 'good blendability,' 'slim and easy-to-use bottle,' and 'affordable pricing,' leading to its first-ever 'Overall Grand Prize.'
As part of the commemorative events, the brand will offer a luxury 3-piece set giveaway at @cosme and a 'Special Week' at @cosme shopping, featuring limited sets with samples and 20% point-back on eligible items.
FAQ
Why did d program win the Overall Grand Prize?
The October 2025 renewal effectively addressed sensitive skin concerns, gaining strong customer approval and high review scores.
When is the campaign period?
The campaign will be held from May to July 2026.
Where can I check the awards?
The awards are available on the official @cosme website.