Major Tokyo Promotion Launched for New Fragrance "Lumière d'Issey"

To celebrate the nationwide launch of the new fragrance "Lumière d'Issey Eau de Parfum" on May 13, 2026, ISSEY MIYAKE PARFUMS is rolling out a massive promotion across major Tokyo areas. Under the concept of "Wearing Light," the campaign features a striking 3D outdoor ad in Omotesando, special window displays and limited kit sales at the Aoyama store, and a mini-event at @cosme TOKYO in Harajuku. Furthermore, a unique peel-off ad at Tokyo Metro Ginza Station from May 25 will allow commuters to take home scent seal cards, which unlock secret offers at Ginza stores. The amber floral fragrance starts at 12,540 yen.