Shiseido Japan Concludes Comprehensive Cooperation Agreement with Gifu Prefecture on Women's Health Promotion, Cancer Control, and Prefectural Citizens' Health Promotion
Shiseido Japan will sign a comprehensive cooperation agreement with Gifu Prefecture on May 12, 2026, focusing on women's health, cancer control, and general health promotion for citizens. This partnership aims to foster a society where prefectural residents can lead healthier, more authentic lives.
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- 📰 Published: May 8, 2026 at 20:00
- 🔍 Collected: May 8, 2026 at 11:31
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Shiseido Japan Co., Ltd. will conclude a "Comprehensive Cooperation Agreement on Women's Health Promotion, Cancer Control, and Prefectural Citizens' Health Promotion" with Gifu Prefecture on Tuesday, May 12, 2026. This agreement aims to realize a society where all prefectural citizens can live healthier and more authentically by promoting health maintenance and improvement, including women's specific health issues and cancer control, through close collaboration between both parties.
## Background
Under our corporate mission, "BEAUTY INNOVATIONS FOR A BETTER WORLD," we position Diversity, Equity & Inclusion (DE&I) as a pillar of our management strategy. We actively practice raising awareness of diverse beauty values and supporting gender equality.
As part of these efforts, we are actively expanding the "Shiseido Life Quality Beauty Seminar," which aims to improve QOL (Quality of Life) for various target audiences and purposes. Examples include the "Ikiiiki Seminar" that promotes care prevention through the power of makeup, cancer appearance care seminars for cancer patients and medical professionals, and the "Women's Wellbeing Support Menopause Seminar (Blossoming Program)" for the menopausal generation. Through these initiatives, we strive to create a society where everyone can live authentically and vibrantly.
*Shiseido Life Quality Beauty Seminar: https://corp.shiseido.com/seminar/jp/?rt_pr=tru85
## Purpose of the Cooperation Agreement
Gifu Prefecture aims to create a sustainable society where all prefectural citizens can live healthy and fulfilling lives, and it actively promotes initiatives to extend healthy life expectancy. Through this agreement, Shiseido Japan and Gifu Prefecture will contribute to further improving the well-being of prefectural citizens by collaborating in various aspects, including health support for women tailored to their life stages, cancer control, and health maintenance and promotion initiatives.
## Cooperation Matters between Shiseido Japan Co., Ltd. and Gifu Prefecture
1. Matters related to health promotion for women according to their life stages
2. Matters related to cancer control
3. Matters related to health promotion for prefectural citizens
4. Other matters related to health maintenance and promotion for prefectural citizens that are deemed necessary for mutual cooperation and collaboration
## Joint Initiatives with Local Governments
Shiseido Japan has been promoting collaborative initiatives to solve social issues in cooperation with local governments. Examples include the "Agreement on the Promotion of Women's Empowerment" with Hiroshima Prefecture (concluded in February 2021), the "Cooperation Agreement for the Health Promotion of Osaka Citizens" with Osaka Prefecture (concluded in October 2022), the "Cooperation Agreement on Cancer Control" with Tochigi Prefecture (concluded in September 2023), the "Cooperation Agreement on Cancer Control" with Hokkaido (concluded in April 2024), the "Comprehensive Cooperation Agreement on Cancer Awareness and Improving Cancer Screening Rates" with Saitama Prefecture (concluded in January 2025), and the "Comprehensive Cooperation Agreement on Cancer Awareness and Improving Cancer Screening Rates" with Miyagi Prefecture (concluded in May 2025). Moving forward, we will continue to contribute to building an inclusive society where all people can live authentically through activities leveraging the "power of beauty."
▼ News Release
https://corp.shiseido.com/jp/news/detail.html?n=00000000004175&rt_pr=tru85
▼ Shiseido Corporate Information
https://corp.shiseido.com/?rt_pr=tru85
## Background
Under our corporate mission, "BEAUTY INNOVATIONS FOR A BETTER WORLD," we position Diversity, Equity & Inclusion (DE&I) as a pillar of our management strategy. We actively practice raising awareness of diverse beauty values and supporting gender equality.
As part of these efforts, we are actively expanding the "Shiseido Life Quality Beauty Seminar," which aims to improve QOL (Quality of Life) for various target audiences and purposes. Examples include the "Ikiiiki Seminar" that promotes care prevention through the power of makeup, cancer appearance care seminars for cancer patients and medical professionals, and the "Women's Wellbeing Support Menopause Seminar (Blossoming Program)" for the menopausal generation. Through these initiatives, we strive to create a society where everyone can live authentically and vibrantly.
*Shiseido Life Quality Beauty Seminar: https://corp.shiseido.com/seminar/jp/?rt_pr=tru85
## Purpose of the Cooperation Agreement
Gifu Prefecture aims to create a sustainable society where all prefectural citizens can live healthy and fulfilling lives, and it actively promotes initiatives to extend healthy life expectancy. Through this agreement, Shiseido Japan and Gifu Prefecture will contribute to further improving the well-being of prefectural citizens by collaborating in various aspects, including health support for women tailored to their life stages, cancer control, and health maintenance and promotion initiatives.
## Cooperation Matters between Shiseido Japan Co., Ltd. and Gifu Prefecture
1. Matters related to health promotion for women according to their life stages
2. Matters related to cancer control
3. Matters related to health promotion for prefectural citizens
4. Other matters related to health maintenance and promotion for prefectural citizens that are deemed necessary for mutual cooperation and collaboration
## Joint Initiatives with Local Governments
Shiseido Japan has been promoting collaborative initiatives to solve social issues in cooperation with local governments. Examples include the "Agreement on the Promotion of Women's Empowerment" with Hiroshima Prefecture (concluded in February 2021), the "Cooperation Agreement for the Health Promotion of Osaka Citizens" with Osaka Prefecture (concluded in October 2022), the "Cooperation Agreement on Cancer Control" with Tochigi Prefecture (concluded in September 2023), the "Cooperation Agreement on Cancer Control" with Hokkaido (concluded in April 2024), the "Comprehensive Cooperation Agreement on Cancer Awareness and Improving Cancer Screening Rates" with Saitama Prefecture (concluded in January 2025), and the "Comprehensive Cooperation Agreement on Cancer Awareness and Improving Cancer Screening Rates" with Miyagi Prefecture (concluded in May 2025). Moving forward, we will continue to contribute to building an inclusive society where all people can live authentically through activities leveraging the "power of beauty."
▼ News Release
https://corp.shiseido.com/jp/news/detail.html?n=00000000004175&rt_pr=tru85
▼ Shiseido Corporate Information
https://corp.shiseido.com/?rt_pr=tru85