Aging Care*1 Brand "EFFECTIM" Launches Series' First Mask-Type Beauty Device and Cream: Enveloping, Just 3 Minutes of Care for Well-Rested Beautiful Skin*2 Like After Quality Sleep
Shiseido Group's aging care brand "EFFECTIM" will launch its first mask-type beauty device, "Intensive Beauty Repair Mask," featuring non-contact ultrasound and LEDs, along with the "Intensive Beauty Repair Cream" containing carefully selected beauty ingredients, on June 1, 2026. This 3-minute care aims for well-rested, beautiful skin as if after quality sleep.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 02:21 (14h 50m after Collected)
Developed based on advanced dermatological research, the aging care*1 brand "EFFECTIM" will launch its 'Intensive Beauty Repair Mask (Beauty Device) [Limited Edition]' and 'Intensive Beauty Repair Cream' on June 1, 2026, primarily through cosmetics specialty stores nationwide (excluding some stores).
《Series' First Mask-Type Beauty Device Equipped with Non-Contact Ultrasonic Energy, Red LED, Yellow LED, and Near-Infrared LED》
The 'Intensive Beauty Repair Mask' is the first mask-type beauty device in the EFFECTIM series, equipped with uniquely designed non-contact ultrasonic energy, red LED, yellow LED, and near-infrared LED. Focusing on the wavelength characteristics of each, it is designed to deliver light energy and beauty ingredients to every corner of the skin. Non-contact ultrasound vibrates the stratum corneum surface of the skin with micro-vibrations, while red LED, yellow LED, and near-infrared LED approach different depths of the skin respectively.
With just 3 minutes of care, it efficiently supports skincare. Furthermore, you can choose from a total of four types: Repair Mode, Bright Mode, and their respective Mild Modes, depending on your skin concerns. The 'Intensive Beauty Repair Mask' can be used up to twice a day*3, and can also be used in conjunction with existing EFFECTIM beauty devices.
The 'Intensive Beauty Repair Cream', recommended for combined use, is formulated with carefully selected beauty ingredients such as Ectoin G*4, Xylitol, and a Repair Brightening Complex*5, as well as a Bouncing Complex IR*6 including rare Japanese yeast extract and Unshiu mandarin orange extract. Additionally, its smooth, melting texture and serum-based oil shield formula provide high moisturizing effects, keeping the skin surface hydrated with emollient oils.
The 'Intensive Beauty Repair Mask' and 'Intensive Beauty Repair Cream' lead to hydrated, firm, bright, and smooth, radiant skin, as if after quality sleep.
*1 Measures using beauty devices and moisturizing care with cosmetics, corresponding to age.
*2 Skin condition with firmness, elasticity, smoothness, and radiance.
*3 Please allow at least 10 hours between uses.
*4 Ectoin, Glycerin: Moisturizing.
*5 Xylitol, Ginkgo Biloba Leaf Extract, Olive Leaf Extract, Crataegus Monogyna Flower Extract, Glycerin: Moisturizing.
*6 Pueraria Lobata Root Extract, Hydrolyzed Yeast, Prunus Speciosa Leaf Extract, Inositol, Sodium Hyaluronate, Panax Ginseng Root Extract, Abelmoschus Esculentus Fruit Extract, Thymus Serpyllum Extract, Averrhoa Carambola Leaf Extract, Citrus Unshiu Peel Extract, Glycerin: Moisturizing.
《What is EFFECTIM's Goal for Beauty: "Skin Posture"?》
Skin posture is a new possibility for beauty discovered through the dermatological research of Shiseido Group's aging care*1 brand "EFFECTIM". It refers to the skin's "posture" that creates beauty unwavering against the flow of time and environmental changes.
Like a straight spine, it brings to life vibrant skin and supple facial expressions.
《About EFFECTIM》
EFFECTIM is a brand that offers new aging care*1 solutions, based on advanced dermatological research, by fusing the physical energy of beauty devices with the life science energy of skincare (dedicated serum ingredients).
* EFFECTIM Brand Site https://www.effectimbeauty.com/?rt_pr=tru76
* EFFECTIM Official Instagram https://www.instagram.com/effectim_official/
【Product Overview】2 items, 2 varieties
* Product Name: EFFECTIM Intensive Beauty Repair Mask [Limited Quantity]
* ＜Beauty Repair Mode/Mild Mode＞
* ＜Bright Mode/Mild Mode＞
* Category: Beauty Device (for entire face)
* Variety: 1 type
* Suggested Retail Price: 130,000 yen (143,000 yen including tax)
* Product Name: EFFECTIM Intensive Beauty Repair Cream
* Category: Cream
* Volume: 50g
* Variety: 1 type
* Suggested Retail Price: 13,000 yen (143,000 yen including tax)
*Prices are suggested retail prices. They may vary by store.
《Series' First Mask-Type Beauty Device Equipped with Non-Contact Ultrasonic Energy, Red LED, Yellow LED, and Near-Infrared LED》
The 'Intensive Beauty Repair Mask' is the first mask-type beauty device in the EFFECTIM series, equipped with uniquely designed non-contact ultrasonic energy, red LED, yellow LED, and near-infrared LED. Focusing on the wavelength characteristics of each, it is designed to deliver light energy and beauty ingredients to every corner of the skin. Non-contact ultrasound vibrates the stratum corneum surface of the skin with micro-vibrations, while red LED, yellow LED, and near-infrared LED approach different depths of the skin respectively.
With just 3 minutes of care, it efficiently supports skincare. Furthermore, you can choose from a total of four types: Repair Mode, Bright Mode, and their respective Mild Modes, depending on your skin concerns. The 'Intensive Beauty Repair Mask' can be used up to twice a day*3, and can also be used in conjunction with existing EFFECTIM beauty devices.
The 'Intensive Beauty Repair Cream', recommended for combined use, is formulated with carefully selected beauty ingredients such as Ectoin G*4, Xylitol, and a Repair Brightening Complex*5, as well as a Bouncing Complex IR*6 including rare Japanese yeast extract and Unshiu mandarin orange extract. Additionally, its smooth, melting texture and serum-based oil shield formula provide high moisturizing effects, keeping the skin surface hydrated with emollient oils.
The 'Intensive Beauty Repair Mask' and 'Intensive Beauty Repair Cream' lead to hydrated, firm, bright, and smooth, radiant skin, as if after quality sleep.
*1 Measures using beauty devices and moisturizing care with cosmetics, corresponding to age.
*2 Skin condition with firmness, elasticity, smoothness, and radiance.
*3 Please allow at least 10 hours between uses.
*4 Ectoin, Glycerin: Moisturizing.
*5 Xylitol, Ginkgo Biloba Leaf Extract, Olive Leaf Extract, Crataegus Monogyna Flower Extract, Glycerin: Moisturizing.
*6 Pueraria Lobata Root Extract, Hydrolyzed Yeast, Prunus Speciosa Leaf Extract, Inositol, Sodium Hyaluronate, Panax Ginseng Root Extract, Abelmoschus Esculentus Fruit Extract, Thymus Serpyllum Extract, Averrhoa Carambola Leaf Extract, Citrus Unshiu Peel Extract, Glycerin: Moisturizing.
《What is EFFECTIM's Goal for Beauty: "Skin Posture"?》
Skin posture is a new possibility for beauty discovered through the dermatological research of Shiseido Group's aging care*1 brand "EFFECTIM". It refers to the skin's "posture" that creates beauty unwavering against the flow of time and environmental changes.
Like a straight spine, it brings to life vibrant skin and supple facial expressions.
《About EFFECTIM》
EFFECTIM is a brand that offers new aging care*1 solutions, based on advanced dermatological research, by fusing the physical energy of beauty devices with the life science energy of skincare (dedicated serum ingredients).
* EFFECTIM Brand Site https://www.effectimbeauty.com/?rt_pr=tru76
* EFFECTIM Official Instagram https://www.instagram.com/effectim_official/
【Product Overview】2 items, 2 varieties
* Product Name: EFFECTIM Intensive Beauty Repair Mask [Limited Quantity]
* ＜Beauty Repair Mode/Mild Mode＞
* ＜Bright Mode/Mild Mode＞
* Category: Beauty Device (for entire face)
* Variety: 1 type
* Suggested Retail Price: 130,000 yen (143,000 yen including tax)
* Product Name: EFFECTIM Intensive Beauty Repair Cream
* Category: Cream
* Volume: 50g
* Variety: 1 type
* Suggested Retail Price: 13,000 yen (143,000 yen including tax)
*Prices are suggested retail prices. They may vary by store.