New Release: Aging Care*1 Brand 'EFFECTIM's 'Bright Beauty Lifting Activator' (Facial Device) Achieves +34% Performance Improvement*2, Including Complex RF

Bringing out firmness and clarity more beautifully The 'Bright Beauty Lifting Activator' (facial device), which achieved a +34% performance improvement*2 from the aging care*1 brand 'EFFECTIM', developed based on advanced dermatological research, will be released nationwide on April 21, 2026, mainly at cosmetics specialty stores. <> The 'Bright Beauty Lifting Activator' (facial device) is a W-mode type that integrates two modes into one unit, the only one in the series, and has achieved two main advancements. By being equipped with a complex RF waveform, it achieves a warming design that starts up quickly and lasts long, and is equipped with two newly added penetration waveforms. The design focuses on combining with skincare so that beauty ingredients blend into the skin. From 200 million times of the conventional product to 300 million times*3 of energy to the skin. It pours energy into the deep layers of the skin a number of times that cannot be achieved with hand care. It continues to feature two modes: 'Lift Mode' equipped with STEM*4 Multi-Force including a unique waveform, and 'Bright Mode' equipped with SPOT*5 Root Shooting Pulse. With a simple operation of 6 minutes once a day, you can choose the care according to your purpose and continue effortlessly. The 'Bright Lifting Serum' (quasi-drug) recommended to be used together contains 4MSK*6, Shiseido's unique whitening active ingredient that prevents spots. Furthermore, it contains carefully selected beauty ingredients such as SPOT*7 Root Effect Complex (carrot extract, mugwort extract (2), gambir extract, 2-O-ethyl-L-ascorbic acid, seaweed extract (4), trimethylglycine, glycerin: skin conditioning/moisturizing), and STEM*4 Complex (hydrolyzed yeast, inositol, cherry leaf extract, cassia bark extract, Scots pine cone extract, rose water, glycerin: moisturizing) containing rare Japanese yeast extract. The 'Bright Beauty Lifting Activator' and 'Bright Lifting Serum' (quasi-drug) lead the skin on the face line, where signs of age are likely to appear, to clear skin full of firmness, clarity*8, and moisture. *1 Age-appropriate measures using beauty devices and moisturizing care with cosmetics *2 Comparison of the total number of current waves before and after the corresponding device upgrade by our company *3 Total number of current waves emitted by the device during a 6-minute care session. Calculated as 289 million times based on the Hz number and time of the standard waveform (approximate value). Hz is a unit indicating the number of waves per second. *4 Special Treatment as the Essential Method *5 Special Powered Original Treatment *6 Potassium 4-methoxysalicylate *7 Special Performance Original Treatment *8 Due to moisture <> Skin posture is a new possibility of beauty arrived at by the dermatological research of the Shiseido Group's aging care*1 brand 'EFFECTIM'. It refers to the posture of the skin that creates beauty that is not shaken by the passage of time or environmental changes. Like a straight, dignified back, it grants vibrant skin and flexible expressions. <> EFFECTIM is a brand that provides new aging care*1 solutions by fusing the physical energy of beauty devices and the life science energy of skincare (dedicated serum ingredients) based on advanced dermatological research. ■ EFFECTIM Brand Site https://www.effectimbeauty.com/?rt_pr=tru83 ■ EFFECTIM Official Instagram https://www.instagram.com/effectim_official/ [Product Overview] 2 items, 2 varieties ■ Product Name EFFECTIM Bright Beauty Lifting Activator ■ Classification Facial device (for the whole face) ■ Variety 1 type ■ Reference Retail Price 105,000 yen (115,500 yen including tax) ■ Product Name EFFECTIM Bright Lifting Serum ■ Classification Serum (quasi-drug) ■ Volume 30mL ■ Variety 1 type ■ Reference Retail Price 15,000 yen (16,500 yen including tax) * Prices are reference retail prices. They may vary by store.