When will Shiseido Ginza's flagship store begin carrying the BAUM brand products for customers?

The SHISEIDO THE STORE in Ginza will begin carrying BAUM products starting on Wednesday, April 1, 2026.

What is the minimum purchase amount to receive the original notebook promotion at SHISEIDO THE STORE?

Customers who purchase BAUM items worth 11,000 yen, tax included, or more will receive a complimentary original notebook made from natural wood.

Which brands are listed as part of SHISEIDO THE STORE's prestige and premium lineup?

The store’s prestige lineup includes SHISEIDO, Clé de Peau Beauté, THE GINZA, and Serge Lutens, while its premium selections feature ANESSA and ELIXIR, plus inner‑care products such as THE COLLAGEN.

What is the theme and founding year of the BAUM brand mentioned in the announcement?

BAUM was founded in 2020 and focuses on the theme of "symbiosis with trees," offering skin‑care, fragrance, and hand‑and‑body care products inspired by forest‑bath benefits.

What type of promotional item is offered to customers who spend over 11,000 yen on BAUM products, and what is it made of?

The promotional item is an original notebook crafted from natural wood, provided only while supplies last to customers who spend at least 11,000 yen on BAUM merchandise.

Shiseido Ginza Main Store "SHISEIDO THE STORE" Begins Carrying "BAUM"

Published Mar 30, 2026 8:00 PM ・ Updated Jun 29, 2026 1:53 AM ・ 8 min read ・ Source: PR TIMES

SHISEIDO THE STORE in Ginza will begin carrying the skin and mind brand "BAUM," which focuses on the theme of "symbiosis with trees," starting April 1, 2026. To celebrate the launch, customers who purchase over 11,000 yen (tax included) of BAUM products will receive an original notebook made with natural wood, while supplies last.

SHISEIDO THE STORE, the Shiseido Ginza main store, will begin carrying "BAUM," a skin and mind brand with the theme of "symbiosis with trees," starting Wednesday, April 1, 2026.

To commemorate the start of this offering, customers who purchase 11,000 yen (tax included) or more of BAUM products will receive an original notebook made with natural wood. (Quantities are limited and the offer will end once supplies are exhausted.)

"SHISEIDO THE STORE," a flagship store that comprehensively offers the beauty expertise cultivated by Shiseido, features a wide lineup ranging from prestige brands such as "SHISEIDO," "Clé de Peau Beauté," "THE GINZA," and "Serge Lutens," to premium brands like "ANESSA" and "ELIXIR," as well as inner care products like "THE COLLAGEN." Customers can enjoy a beauty experience that spans a diverse range of brands while picking up skincare, makeup, and fragrance products to check their textures and scents in person.

By introducing "BAUM," which has garnered support for its sustainable initiatives, we will deliver the brand's appeal to even more customers and create a place for new encounters. We aim to further expand the beauty value provided by "SHISEIDO THE STORE."

BAUM BAUM is a skin and mind brand born in 2020 with the theme of "symbiosis with trees." Trees have lived through eternal time in harsh environments and have continued to provide rich blessings to people since ancient times. We have gained wisdom from the supple, beautiful, and great existence of trees, conducted extensive research on tree-derived ingredients, and provide skincare, fragrance, and hand & body care products that bring the comfort of a forest bath into daily life.

Not only do we receive the blessings of trees, but we also aim to realize a sustainable and comfortable cycle by expressing gratitude and connecting tree resources to the future through the use of naturally derived ingredients, upcycled wood packaging, store design, and tree planting in two "BAUM Forests" in Japan.

Product Design to Receive the Blessings of Trees ・Skincare that draws out sustainable beauty ・Focuses on the three functions of "trees": "water storage," "growth," and "environmental defense." It supports healthy skin regardless of age or gender. ・All cosmetic products are manufactured with over 90% naturally derived ingredients* without the use of parabens, silicones, or synthetic colorants. ・The scent, blended primarily with tree-derived natural fragrances, brings the comfort of a forest bath and harmony to the mind and body. *Natural origin index of 90% or more (including water) for all cosmetic products, compliant with ISO 16128.

Official Website: http://www.baumjapan.com/?rt_pr=tru61 Official Instagram: https://www.instagram.com/baum_global/

Purchase Bonus Customers who purchase 11,000 yen (tax included) or more of BAUM products will receive an original notebook made with natural wood. Quantities are limited and the offer will end once supplies are exhausted.

SHISEIDO THE STORE Shiseido Ginza main store "SHISEIDO THE STORE" is the only facility that comprehensively proposes beauty solutions cultivated by Shiseido to domestic and international customers visiting Ginza. Beyond selling cosmetics, it offers content such as beauty services like aesthetics and hair & makeup, photography services in a photo studio, private beauty lessons, and beauty seminars. Beauty specialists in each field propose beauty solutions tailored to various lifestyles and occasions, realizing the ultimate beauty for each individual.

Address: 7-8-10 Ginza, Chuo-ku, Tokyo 104-0061 Phone Number: 03-3571-7735 (Main) Business Hours: 10:00 - 20:00 Closed: Irregular holidays Website: https://thestore.shiseido.co.jp/?rt_pr=tru61 Instagram: @shiseidothestore X: @SHISEIDO_sts

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Source: PR TIMES
Category: product_launch

Shiseido Ginza Main Store "SHISEIDO THE STORE" Begins Carrying "BAUM"

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Purchase Bonus Customers who purchase 11,000 yen (tax included) or more of BAUM products will receive an original notebook made with natural wood. Quantities are limited and the offer will end once supplies are exhausted.

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