SHISEIDO THE STORE in Ginza to Begin Handling BAUM Products

SHISEIDO THE STORE, Shiseido's flagship store in Ginza, will begin handling products from BAUM, a skin & mind brand with the theme of 'coexistence with trees', starting Wednesday, April 1, 2026. To commemorate the start of this handling, customers who purchase 11,000 yen (tax included) or more of BAUM products will receive an original notebook made from natural trees. (Limited quantity, available while supplies last.)

At SHISEIDO THE STORE, the flagship store that comprehensively proposes the beauty knowledge cultivated by Shiseido, we offer a wide lineup including prestige brands such as 'SHISEIDO', 'Clé de Peau Beauté', 'The Ginza', and 'Serge Lutens', as well as premium brands like 'Anessa' and 'Elixir', and inner care products such as 'The Collagen'. You can enjoy a beauty experience that crosses various brands while actually touching and feeling the textures and scents of skincare, makeup, and fragrances.

By introducing BAUM, which has gained support for its sustainable initiatives, we aim to deliver the brand's appeal to more customers and create new encounters. We strive to further expand the beauty value offered by SHISEIDO THE STORE.

BAUM BAUM is a skin & mind brand born in 2020 with the theme of 'coexistence with trees'. Trees, which live for a long time in harsh environments and have continuously provided abundant blessings to people since ancient times. We are inspired by the vigorous, beautiful, and great presence of trees, and through research on tree-derived ingredients, we offer skincare, fragrance, and hand & body care products that bring the comfort of forest bathing to daily life. We aim to achieve a comfortable and sustainable cycle not only by receiving the blessings of trees but also by appreciating them and connecting tree resources to the future, through the utilization of natural ingredients, packaging made from upcycled wood, store design, and tree planting in 'BAUM Forests' at two locations in Japan.

Product Design that Receives the Blessings of Trees ・Skincare that brings out sustainable beauty ・Focuses on the three functions of 'water storage', 'growth', and 'environmental defense' of 'trees'. Supports healthy skin regardless of age or gender. ・All cosmetic products are manufactured using over 90% naturally derived ingredients* without the use of parabens, silicones, or synthetic colorants. ・Fragrances blended mainly with natural fragrances derived from trees bring the comfort of forest bathing and harmony to the mind and body. ※ Natural origin index of 90% or more (including water) for all cosmetic products, compliant with ISO16128

Official Website: http://www.baumjapan.com/?rt_pr=tru61 Official Instagram: <a target="_blank" rel="nofollow ugc noopener" class="pr-link" data-link-id="44203ccb-7acb-4ad2-b937-5fc6c5139d64"