Day and night, 24-hour full-fledged whitening*1 care. New Snow Beauty skincare powder arrives. Evolved with moisturizing protective ingredient "Niacinamide" in addition to whitening*1 active ingredient "4MSK*2".

~Limited quantity release on Tuesday, July 21, 2026~ Snow Beauty Brightening Skincare Powder (Quasi-drug) [Limited Quantity] From the 24-hour medicinal whitening*1 series 'Snow Beauty', 'Brightening Skincare Powder (Quasi-drug)' [2 items in total, suggested retail price ¥4,300-¥7,000 (¥4,730-¥7,700 including tax)] will be released on Tuesday, July 21, 2026, as a limited quantity item. ◆ 'Brightening Skincare Powder (Quasi-drug)' is a powder based on the concept of full-fledged whitening*1 care that can be used 24 hours a day, day and night, commonly known as 'all-time whitening*1 powder'. It is used as a finishing touch for makeup or for touch-ups during the day, and at the end of skincare at night, gently enveloping the skin to lead to a clear and translucent complexion. ◆ As a makeup effect, it creates bright and translucent skin the moment it's applied. As a skincare effect, it is formulated with the whitening*1 active ingredient '4MSK*2' and the moisturizing protective ingredient 'Niacinamide'. Furthermore, with the newly adopted '4MSK*2 Delivery Technology', '4MSK*2' is delivered more uniformly and widely to the skin, realizing even whitening*1 care. ◆ When applied at the end of skincare, it maintains a smooth and comfortable skin texture. It gently protects the skin from friction with bedding and dryness, pampering the skin while you sleep, just like wrapping your hair with a nightcap. ◆ The packaging has also been renewed. With the theme of 'Luminous Snowflake', it expresses a romantic worldview that blends into everyday life by capturing sophisticated, high-quality sparkle within the compact, while depicting the beauty of snow itself. ◆ Reservations will begin on Tuesday, April 21, 2026*3 at drugstores, GMS, cosmetic specialty stores, and online stores, and from Monday, June 1, at the 'Shiseido Online Store'. * Prices are suggested retail prices. (May vary by store) *1 Whitening refers to suppressing melanin production and preventing spots and freckles. *2 Potassium 4-methoxysalicylate *3 Please contact Snow Beauty retailers for reservation status. Product Features 'Snow Beauty' is a whitening*1 care & transparency-boosting*4 series that creates bright, translucent skin the moment it's applied, while suppressing melanin production and preventing spots and freckles. 'Brightening Skincare Powder (Quasi-drug)' can be used at any time of day, as a 'all-time whitening*1 powder'. It can be used as a finishing touch for morning makeup, for touch-ups during the day, and at the end of skincare at night. It creates a fluffy, translucent, and glossy finish without a powdery feel. When applied after skincare as night care, it maintains a smooth skin texture and reduces friction with bedding, protecting the skin from friction while sleeping, much like wrapping hair with a nightcap. Furthermore, 'Brightening Skincare Powder (Quasi-drug)' has been released as a limited quantity item every year since the series' inception in 2014, but the 2026 release features a significant evolution in its formulation. In addition to the long-standing whitening*1 active ingredient '4MSK*2', the unique '4MSK*2 Delivery Technology' adopted to deliver this ingredient more uniformly and widely to the skin achieves even whitening*1 care. This time, the moisturizing protective ingredient 'Niacinamide' has also been newly formulated. *4 By makeup effect Proprietary Technology '4MSK*2 Delivery Technology' Adopts a delivery technology that spreads the whitening active ingredient 4MSK*2 uniformly on the skin. '4MSK*2' adsorbed by the powder ionizes by reacting with moisture on the skin, spreading uniformly to achieve even whitening care. It has been confirmed that skin to which 'Brightening Skincare Powder (Quasi-drug)' is applied experiences less friction with bedding compared to bare skin after skincare without powder application. By applying after skincare, it maintains smooth skin and reduces friction with bedding, protecting the skin while sleeping, much like wrapping hair with a nightcap. What is Snow Beauty? Snow Beauty has been well-received since 2014 as a 'full-fledged whitening*1 skincare powder that can be used 24 hours a day, morning and night'. In 2026, its 13th year since its launch, while further strengthening its whitening*1 skincare functions, it expresses a romantic worldview that blends into everyday life with the theme of 'Luminous Snowflake', capturing sophisticated, high-quality sparkle within the compact, while depicting the beauty of snow itself. [Product Overview] * Prices are suggested retail prices. (May vary by store) ■ Product Name, Volume, Price Snow Beauty Brightening Skincare Powder (Quasi-drug) [Limited Quantity Item] 25g, 1 shade, Melty Pink color Main unit ¥7,000 (¥7,700 including tax) *The main unit comes with 2 types of puffs Smooth Fit Puff (Built-in compact) Smooth Soft Puff Refill ¥4,300 (¥4,730 including tax) *Puffs are not included ■ Product Features Birth of the All-Time Whitening*1 Powder For makeup during the day, and at the end of skincare at night. 24-hour anytime whitening*1 care time. *1 Whitening refers to suppressing melanin production and preventing spots and freckles. ○Newly formulated with Niacinamide (moisture protection) in addition to the whitening active ingredient 4MSK*2. Achieve whitening care while protecting skin's moisture *2 Potassium 4-methoxysalicylate ○Adopted 4MSK*2 Delivery Technology Adopts a delivery technology that spreads the whitening*1 ingredient '4MSK*2' uniformly on the skin. '4MSK*2' adsorbed by the powder ionizes by reacting with moisture on the skin, spreading uniformly to achieve even whitening care. ○ Towards a natural finish that doesn't look chalky Evolved with a moist texture that blends seamlessly into the skin and a melty pink color. ○ When used as a makeup finish or for touch-ups, the finish lasts for a long time. *5 *5 13-hour makeup longevity *Data acquired *Transparency, (dullness, noticeable pores, shine, sebum breakdown, creasing, fading) Based on our research. Effects may vary by individual. [Finish Image] *Finishes may vary by individual. ○ Applying it at night provides a smooth and comfortable skin texture until morning. It protects the skin from friction during sleep, so it's gentler on the skin than sleeping with bare skin*6. *6 Bare skin after skincare without powder application ○ New design expressing adult excitement Renewed with a worldview expressing sophisticated sparkle and adult romance ○ Gently and softly fragranced with a floral aroma ○ Alcohol (ethanol) free ○ Mineral oil free ○ Paraben (preservative) free ○ Allergy tested (This does not mean it will not cause allergies in all individuals.) ★The pearl-like sparkle that rarely appears on the powder surface is a crystal derived from treatment ingredients. It is a natural phenomenon caused by temperature changes and is safe to use without affecting quality. ■ How to Use When used as a finishing powder in the morning or during the day ● Use after preparing your skin with lotion, emulsion, or makeup base, or as a finishing touch for foundation or for touch-ups. ● We recommend using it in conjunction with a UV-protective makeup base or foundation. ● Take an appropriate amount of powder with the attached 'Smooth Fit Puff' (thin puff) and gently blend it over the entire face with light strokes. ● When using for touch-ups, use after blotting excess sebum with tissue paper or similar. When used as bare skin care at night ● Use after thoroughly applying lotion, emulsion, or cream to your skin. ● Take an appropriate amount of powder with the attached 'Smooth Soft Puff' (thick puff), lightly apply it over the entire face, then gently blend with light strokes. *When used for bare skin care in the morning, we recommend using it in conjunction with a UV-protective emulsion or similar. ■ Snow Beauty Brand Site https://www.shiseido.co.jp/sb/?rt_pr=tru71 ■ Snow Beauty Official X 　　　 　　https://x.com/snowbeauty_bys ■ Snow Beauty Official Instagram　https://www.instagram.com/snowbeauty_bys/ ■ Snow Beauty Official TikTok　　　https://www.tiktok.com/@snowbeauty_official ▼ News Release https://corp.shiseido.com/jp/news/detail.html?n=00000000004163&rt_pr=tru71 ▼ Shiseido Corporate Information https://corp.shiseido.com/?rt_pr=tru71