Shiseido Japan Supports Menopausal Women with the Power of Cosmetics – Launches New “Women's Wellbeing Support Menopause Seminar (Blossoming Program)”

Shiseido Japan Co., Ltd. is expanding its "Shiseido Life Quality Beauty Seminars" nationwide, aiming to realize a society where everyone can live their daily lives authentically and healthily through the "power of cosmetics."

As a new seminar offering, the company has launched the "Women's Wellbeing Support Menopause Seminar (hereinafter referred to as the Blossoming Program)," targeting women in the menopausal generation who experience many changes in their life stages. The purpose of this seminar is to provide accurate knowledge and to help participants reaffirm their individuality through practical skincare and makeup, enabling them to live with peace of mind and positivity, even during periods when they are prone to feeling fluctuations due to hormonal changes.

《Background and Purpose of the New Seminar》

According to a survey by the Ministry of Economy, Trade and Industry*1, the economic loss due to menopausal symptoms in women (such as decreased labor productivity resulting from job separation, reduced work efficiency/performance, and absenteeism) amounts to approximately 1.9 trillion yen. Conversely, it has become clear that more than half of those affected "do not know much about menopausal symptoms," leading to a situation where it is difficult to connect to appropriate support due to a lack of information and anxiety. In light of this situation, there is an urgent need to create an environment where women entering menopause can maintain their individuality and live each day positively.

The Shiseido Group has long conducted research on cosmetics that support women throughout their life cycles, based on a holistic perspective that comprehensively addresses the skin, body, and mind. In 1997, the company conducted research targeting women in the menopausal generation on the theme of "the effects of massage, exercise, beauty, and cosmetics." The program name at that time, "Blossoming Program," symbolized by "Blossoming," conveyed the wish that "menopause is the beginning of a second life. We want them to bloom a bigger flower again."

This time, in response to the social issue of a knowledge gap and lack of support regarding menopause, we have established the "Blossoming Program," which inherits the spirit of that time and has been restructured as a beauty seminar. We aim to support women in the menopausal generation who are prone to feeling physical and mental fluctuations, and to empower them to live positively and authentically through cosmetics.

*1 Ministry of Economy, Trade and Industry (2024) "Estimation of Economic Loss Due to Women's Specific Health Issues and the Necessity of Health Management"

https://www.meti.go.jp/policy/mono_info_service/healthcare/downloadfiles/jyosei_keizaisonshitsu.pdf

《About the Blossoming Program》

In this seminar, we will provide tips for women experiencing physical and mental changes, including menopause, to face those changes and live authentically through cosmetics. The target audience is women aged 45-55*2 in the menopausal generation, and women in their late 30s to early 40s in the pre-menopausal period. The seminar will cover basic knowledge about female hormones and lifestyle habits, practical skincare tailored to skin changes, makeup suitable for adult skin, and communication among participants. The basic duration is 60 minutes.*3

*2 The period is set as 5 years before and after age 50, but it is a guideline as there are individual differences.

*3 Applications are accepted for groups with a minimum of 10 participants and a maximum of 30 participants.

《Application Method and Future Development Plans》

Applications for this seminar are accepted nationwide through the official website*4 of "Shiseido Life Quality Beauty Seminar," targeting local governments, social welfare corporations, and companies*5. By fully developing this seminar, we will create opportunities across the country to provide knowledge for living healthily through menopause to a wider audience.

*4 The official website for "Shiseido Life Quality Beauty Seminar" can be accessed from here.

*5 For seminars hosted by local governments, social welfare corporations, or social welfare councils, the seminar fee is free (shipping and transportation costs are borne by the applicant). For seminars hosted by companies, please check the information on the official website.