Shiseido Wins Gold in Two Divisions at ADFEST 2026 – Following Grand Prix at Spikes Asia, Recognized Again at Asia Pacific Advertising Festival
Shiseido has won gold in two divisions at the Asia Pacific advertising festival "ADFEST 2026".
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 01:00
- 🤖 AI Analyzed: June 2, 2026 at 12:56 (1499h 56m after Published)
Shiseido Company, Limited (hereinafter Shiseido) is pleased to announce that two of its works received Gold awards at the Asia Pacific advertising festival "ADFEST 2026" held in Pattaya, Thailand.
The curtain design "TRACES OF TRANCE," created to commemorate the 100th anniversary of the Shinbashi Enbujo theater, won Gold in the Print & Outdoor Craft division and Silver in the Design division, as well as a Lotus Roots award in the Lotus Roots division. Additionally, the food culture preservation project "BEST AFTER 2055" from Ogijima island won Gold in the Design division.
In addition to these awards, Shiseido Creative Co., Ltd. was honored with "Independent Agency of the Year" at the ADFEST 2026 Lotus Special Awards. This award is presented to the independent agency that has achieved the most outstanding results in the Asia Pacific region.
ADFEST, established in 1998, is an international creative festival that highly values the quality of creativity and the uniqueness of regional culture in the Asia Pacific region. This year, 1,405 entries were submitted, with winning works selected from 34 entries in the Print & Outdoor Craft division and 93 entries in the Design division.
Furthermore, "BEST AFTER 2055" also won the Grand Prix in the Design division at "Spikes Asia 2026," Asia's largest advertising and communications festival.
Shiseido will continue to create and communicate unique corporate value through co-creation in all fields, and to engage in activities that enrich society.
About the Award-Winning Work "TRACES OF TRANCE"
・Overview: A curtain design donated by Shiseido to commemorate the 100th anniversary of the Shinbashi Enbujo theater, inspired by the traces of movement in traditional Japanese dance.
・Work Introduction Page: https://www.shiseidocreative.com/creation-celebrating-shibashi-enbujyo-100th/?rt_pr=tru64
About the Award-Winning Work "BEST AFTER 2055"
・Overview: A project to preserve the endangered food culture of "Ogi Miso" by canning it for delivery to the future, 30 years from now.
・Work Introduction Page: https://www.shiseidocreative.com/bestafter2055/?rt_pr=tru64
Related Releases
・Shiseido Donates a Curtain Design Inspired by "Mai" to Commemorate the 100th Anniversary of Shinbashi Enbujo Theater's Opening
https://corp.shiseido.com/jp/news/detail.html?n=00000000004006&rt_pr=tru64
・Shiseido Wins Two Awards, Including the Grand Prix, at Spikes Asia 2026
https://corp.shiseido.com/jp/news/detail.html?n=00000000004156&rt_pr=tru64
▼ News Release
https://corp.shiseido.com/jp/news/detail.html?n=00000000004158&rt_pr=tru64
▼ Shiseido Corporate Information
FAQ
What awards did Shiseido receive at "ADFEST 2026"?
Shiseido received Gold in the Print & Outdoor Craft division and Silver in the Design division for "TRACES OF TRANCE," along with a Lotus Roots award in the Lotus Roots division. Additionally, "BEST AFTER 2055" won Gold in the Design division. Furthermore, Shiseido Creative Co., Ltd. was awarded "Independent Agency of the Year."
What kind of work is "TRACES OF TRANCE"?
It is a curtain design donated by Shiseido to commemorate the 100th anniversary of the Shinbashi Enbujo theater, inspired by the traces of movement in traditional Japanese dance.
What kind of project is "BEST AFTER 2055"?
It is a project to preserve the endangered food culture of "Ogi Miso" by canning it for delivery to the future, 30 years from now.
What kind of advertising festival is "ADFEST"?
Established in 1998, ADFEST is an international creative festival that highly values the quality of creativity and the uniqueness of regional culture in the Asia Pacific region.
Did "BEST AFTER 2055" also win awards at other festivals?
Yes, it also won the Grand Prix in the Design division at "Spikes Asia 2026."