Shiseido Wins Gold in Two Categories at "ADFEST 2026" - Highly Acclaimed at Asia Pacific Advertising Festival Following "Spikes Asia" Grand Prix

Shiseido Co., Ltd. (hereinafter, Shiseido) received two gold awards at the Asia Pacific Advertising Festival "ADFEST 2026" held in Pattaya, Thailand.

The curtain art piece "TRACES OF TRANCE," commemorating the 100th anniversary of Shinbashi Enbujo and donated by Shiseido, won gold in the Print & Outdoor Craft category and silver in the Design category, in addition to a Lotus Roots award in the Lotus Roots category. Furthermore, the Ogijima food culture preservation project "BEST AFTER 2055" won gold in the Design category.

In addition to these, Shiseido Creative Inc. received the "Independent Agency of the Year" award at the Lotus Special Awards of "ADFEST 2026." This award is presented to the most outstanding independent agency in the Asia Pacific region.

ADFEST, established in 1998, is an international creative festival that highly values creative quality and the uniqueness of regional culture in the Asia Pacific region. This year, 1,405 entries were submitted, and award-winning works were selected from 34 entries in the Print & Outdoor Craft category and 93 entries in the Design category.

"BEST AFTER 2055" also won the Grand Prix in the Design category at "Spikes Asia 2026," the largest advertising and communication festival in Asia.

Shiseido will continue to create and communicate unique corporate value through co-creation in all fields, and continue activities to enrich society.

**"TRACES OF TRANCE" Award-Winning Work Overview**

* **Summary:** A curtain art piece donated by Shiseido to commemorate the 100th anniversary of Shinbashi Enbujo, featuring motifs of the traces of traditional performing arts' dance. * **Work Introduction Page:** https://www.shiseidocreative.com/creation-celebrating-shibashi-enbujyo-100th/?rt_pr=tru64

**"BEST AFTER 2055" Award-Winning Work Overview**