[Spring 2026] Surveying Toita Women's College Students in Minato-ku! Choosing by 'Worldview' over 'Instagrammable': Gen Z's Restaurant Selection
Retty Inc. partnered with Toita Women's College to survey Gen Z's restaurant selection habits, revealing a shift from reading text and seeking 'instagrammable' spots to making intuitive choices based on a store's overall 'worldview'.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 20:00
- 🔍 Collected: April 9, 2026 at 11:31
- 🤖 AI Analyzed: April 18, 2026 at 20:29 (224h 58m after Collected)
Retty Inc. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Masaya Hirano), which operates the real-name gourmet information and reservation site "Retty", conducted a hearing survey in cooperation with Toita Women's College to understand the food consciousness, behaviors, and realities of the younger generation. We announce the findings on the relationship between recent restaurants and the youth.
[Group Interview Implementation Overview]
Survey Partner: Toita Women's College
Survey Method: Group Interview
Number of Surveys: 2
Target: 1st-year students (18 or 19 years old)
Number of Participants: 5 teams of 5 people
Toita Women's College is a traditional school with over 120 years of history located in Minato-ku. In the 2025 academic year, 787 students are enrolled across the Apparel Arts and International Communication departments. Through corporate collaboration and internships, practical learning is thoroughly enforced, cultivating students capable of sharply broadcasting the latest trends on SNS. Due to this background, they cooperated with this survey.
▪️ The generation that does not read text chooses by the intuition of "I want to eat this the moment I see it!"
[Group Interview Implementation Overview]
Survey Partner: Toita Women's College
Survey Method: Group Interview
Number of Surveys: 2
Target: 1st-year students (18 or 19 years old)
Number of Participants: 5 teams of 5 people
Toita Women's College is a traditional school with over 120 years of history located in Minato-ku. In the 2025 academic year, 787 students are enrolled across the Apparel Arts and International Communication departments. Through corporate collaboration and internships, practical learning is thoroughly enforced, cultivating students capable of sharply broadcasting the latest trends on SNS. Due to this background, they cooperated with this survey.
▪️ The generation that does not read text chooses by the intuition of "I want to eat this the moment I see it!"