Raksul Enterprise Surpasses 10,000 Corporate Customers

Raksul Inc., which operates a platform for printing and customer acquisition support, announced that its corporate printing and promotional management service, “Raksul Enterprise,” has surpassed 10,000 companies using the service. Since its launch in October 2021, the service has expanded over roughly four and a half years from print order management into brand management and offline promotional support, growing into a service that supports the full scope of corporate promotional operations. Going forward, Raksul Enterprise aims to become an integrated management platform for “indirect materials × non-standard procurement” and will continue expanding its functions and services. Raksul Enterprise retains Raksul’s strengths of low-cost ordering from small lots, while offering functions needed for enterprise printing and promotional operations. By integrating non-core and administrative work related to printing and promotion, the service unifies three areas: procurement management, brand management, and promotional support. It supports the full process from planning, production, and purchasing to execution, reducing frontline workload and organizational waste while contributing to higher productivity and maximized revenue. The three areas are procurement management, including invoice issuance, order management, and approval workflow functions; brand management, including design creation, management, sharing, and building company-specific ordering sites; and promotional support, including offline activities such as direct mail, area marketing, and exhibitions. Corporate printing and promotional ordering has traditionally faced challenges such as different vendors and ordering methods by office or department, making it difficult to control costs and design consistency. Raksul Enterprise was launched in October 2021 to solve these corporate-specific issues, offering features such as company-specific ordering sites, approval workflows, and centralized design management. The service later expanded to support a broader range of corporate offline promotional needs, including direct mail, area marketing, and exhibitions. Recently, Raksul added a delivery destination management feature that lets companies register and manage multiple destinations such as stores and offices in advance and call them up smoothly when ordering. It also implemented single sign-on (SAML SSO) to ensure enterprise-level governance and security. As a result, approximately four and a half years after launch, the number of companies using the service has exceeded 10,000. Raksul Enterprise will now work toward becoming an integrated management platform for “indirect materials × non-standard procurement,” including printed and promotional materials whose specifications, content, and quantities vary by project. Specifically, it will strengthen management functions for indirect materials purchasing, where fragmented purchasing and dependence on individual staff often occur; enhance brand management that supports effective design production and brand consistency; and expand its product lineup and support structure for all kinds of offline promotional activities. Customer examples include Meiko Network Japan, which uses Raksul for promotional activities across roughly 1,600 Meiko Gijuku classrooms nationwide and values the ability to balance brand control with local flexibility while using aggregated promotional data to optimize headquarters support and management decisions. Morinaga Milk Industry consolidated flyer production and management across nationwide locations into Raksul Enterprise, significantly reducing production workload and standardizing brand expression and labeling rules. Hoken Minaoshi Honpo said switching from traditional store-based printing made it possible to visualize print volumes, costs, and conversions from flyers by store, enabling data-based evaluation of offline measures that had previously relied on intuition and experience. Konoseru said Raksul provides end-to-end support from promotional strategy planning and creative production to post-campaign effectiveness measurement. Repro said the service helped drive marketing initiatives using direct mail and enabled visualization of offline campaign effects and PDCA cycles. Under its corporate vision, “Better Systems, Better World,” the Raksul Group aims to become an end-to-end technology platform that solves management challenges for small and medium-sized enterprises. Beyond its traditional business domain centered on physical goods, the company seeks to provide services across all management areas of corporate operations, including people, goods, and money, thereby addressing the comprehensive management challenges of SMEs, which account for approximately 99.7% of companies in Japan.