Novasell Handles Brand Communication for UNITED ARROWS green label relaxing’s “Green Label no Ketsuron” Summer Campaign, New TV Commercial Starts May 14

Novasell Inc., an AI agency that supports business growth, announced that it has handled brand communication for “Green Label no Ketsuron,” a popular series by UNITED ARROWS green label relaxing, a brand operated by United Arrows Ltd. The summer promotion, featuring actor MEGUMI, is themed “summer basics that are anything but boring.” A new TV commercial, “Ketsuron Series Summer: Gathered High-Waist Blouse,” will begin airing on May 14, 2026, alongside the launch of new items. GLR has been developing the women’s series “Green Label no Ketsuron” since 2024. Since the launch of the series, Novasell has supported United Arrows’ initiatives through end-to-end brand communication, centered on TV commercials and including in-store promotional materials and naming development for “Ketsuron Series” products. Against the backdrop of climate change and increasingly prolonged heat, more consumers want to enjoy polished, stylish fashion even in midsummer. This summer promotion evolves GLR’s seasonal Ketsuron Series into a summer-ready version designed for a “long summer.” The new commercial stars MEGUMI and moves from Tokyo’s waterfront to a seaside setting. Close-up shots highlight the texture of the blouse, while wider shots capture the full styling, condensing the message of “summer basics that are anything but boring” into 15 seconds. The film focuses on the beautiful silhouette created by the high-waist gathers and the soft, luminous texture of the blouse. Multiple women appear in different colors, including mocha, light pink, and black, expressing both the broad color variation and the versatility of clothing that fits many versions of oneself. The copy, “Subtle, yet current. Easy to wear and easy to match. A beautiful silhouette with a comfortable fit. Clothes that let you love every day. Basics that are anything but boring,” captures the idea of a piece that feels trend-aware without being overdone or overly assertive, while still clearly conveying a sense of the present. The commercial presents the “not boring basics” proposed by Green Label’s Ketsuron Series. The “Green Label no Ketsuron” series is a popular GLR promotion themed around “clothes that do not fail,” offering basic items that suit a wide range of people while carrying just the right amount of trend. The summer promotion introduces new items focused on coolness, lightness, and styling versatility, responding to consumers who do not want to compromise just because it is hot. Following the spring campaign, actor MEGUMI continues to appear, embodying the balance between trend and real-life wearability. The campaign links new items, in-store POP displays, a special landing page, and TV commercials into a unified promotion. Novasell is an “AI agency” that combines AI technology with the expertise of marketing professionals. It supports marketing activities from strategy planning and creative production to performance analysis. As part of the RAKSUL Group, Novasell aims to help companies grow by reducing waste in marketing and enabling them to focus on essential value creation.