Pizza Hut Supports 'People Who Bring Smiles' — Special Campaign Backs Approximately 3,000 Hair Stylists Nationwide

Pizza Hut Japan Co., Ltd. (President and CEO: Shigeto Narise, Head Office: Yokohama, Kanagawa Prefecture; hereinafter "Pizza Hut"), operator of the world's largest pizza chain, launched a special support campaign in collaboration with Milbon Co., Ltd.'s quiz event for hair stylists, "Beauty Knowledge King Decision Match 'KA'." Aligned with the online qualifying round, this initiative delivered pizzas to beauty salons across Japan to support participating stylists, while also implementing a participatory social media campaign.

On the day, approximately 3,000 stylists participated, sharing joyful moments enjoying pizza during the competition on Instagram, creating a strong sense of unity and excitement throughout the industry.

Background of the Special Campaign — Shared Mission of Bringing Smiles to Customers

Pizza Hut values the joy that pizza brings, connecting people and creating smiles. As a brand that spreads "JOY = fun" through pizza, in April 2026, it introduced the new brand message "FEED GOOD TIMES (Bringing the greatest joy to everyday tables)" to symbolize this vision.

Meanwhile, hair stylists across Japan are also dedicated to making their customers smile, forming the foundation of their daily work. Recognizing this shared value of bringing happiness to others, Pizza Hut decided to support their efforts, leading to this collaboration.

About the Beauty Knowledge King Decision Match

"Beauty Knowledge King Decision Match 'KA'" is an event hosted by Milbon Co., Ltd. aimed at enhancing the knowledge of hair stylists. This unique quiz-style event, where participants compete in beauty-related knowledge while having fun and deepening their learning, has been gaining increasing attention year after year.

The competition begins with an online qualifying round, where participants nationwide take part simultaneously. Top performers who pass multiple stages advance to the final round. Beyond enhancing professional knowledge, the event contributes to industry revitalization and community building.

Pizza Hut Supports the Stylists Who Create Smiles for Customers!

This time, Pizza Hut sponsored the online qualifying round of the "Beauty Knowledge King Decision Match 'KA'" and launched a nationwide support campaign for beauty salons.

On the event day, pizzas were delivered to approximately 420 participating salons across Japan, supporting stylists in their challenge through food. Stylists gathered at their respective salons, enjoying pizza together with colleagues while participating in the competition, creating a more unified and joyful atmosphere.

Additionally, joyful photos taken with the delivered pizzas were simultaneously posted on Instagram.

Using common hashtags such as "#FEED_GOOD_TIMES," the smiles of stylists nationwide spread across social media, visualizing the event's energy and excitement.

As a result of this initiative, over 3,000 stylists participated, sharing their joyful competition experiences with pizza on social media, generating significant buzz both within and beyond the beauty industry.

▼ Instagram photos from the event:

https://www.instagram.com/pizza_hut_japan/

Pizza Hut will continue to support "people who bring smiles to others."

We believe that the happiness created through food can make someone's challenge or daily life a little more positive. Moving forward, we will continue various initiatives to expand the circle of smiles.

Company Information

About Pizza Hut

Pizza Hut was founded in 1958 in Wichita, Kansas, USA, by brothers Dan and Frank Carney. Celebrating its 65th anniversary in 2023, the brand continues to grow alongside its customers. Today, it operates over 20,000 locations across more than 100 countries and regions, making it the world's largest pizza chain. In Japan, the first store opened in 1973, and currently, over 600 stores (as of June 2026) operate nationwide, primarily focused on delivery.

Company Name: Pizza Hut Japan Co., Ltd.

Head Office: 4-4-5 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-0012, Japan

Founded: August 1991

Representative: Shigeto Narise

Number of Stores: Over 600 nationwide (as of June 2026)

Corporate Website:

https://corp.pizzahut.jp/?utm_source=pressrelease&utm_medium=prtimes&utm_campaign=Milbon

Official X (Twitter): https://x.com/Pizza_Hut_Japan

Official YouTube Channel: https://www.youtube.com/user/PizzaHutWeb/videos

Official LINE Account: https://lin.ee/IVYJoAW

Official Instagram: https://www.instagram.com/pizza_hut_japan/

Official TikTok: https://www.tiktok.com/@pizza_hut_japan

The Power of Pizza

Every pizza-eating moment is filled with smiles between people. We believe the happiness of sharing delicious food during special gatherings is the "Power of Pizza." We share various stories centered around pizza.

Website: https://media.pizzahut.jp/?utm_source=pressrelease&utm_medium=prtimes&utm_campaign=Milbon

About Milbon Co., Ltd.

Milbon Co., Ltd. is a cosmetics manufacturer that produces and sells professional hair care products, hair colorants, and skincare products exclusively for beauty salons. Through professional talent development and problem-solving support, Milbon helps salons succeed, while its high-quality, technology-backed products support each customer's beautiful way of living.

Company Overview

As of December 31, 2025

Company Name: Milbon Co., Ltd. https://www.milbon.com

Head Office: Kyobashi Edogrand, 2-2-1 Kyobashi, Chuo-ku, Tokyo

Representative: CEO and Executive Officer Hidenori Sakashita

Founded: July 1960 (Showa 35)

Capital: 2 billion JPY

Sales: 52.8 billion JPY (consolidated)

Employees: 1,237 (consolidated)

Business: Manufacturing and sales of salon-exclusive hair care and hair color products

Stock: Tokyo Stock Exchange Prime Market (Stock Code: 4919)