Bringing the Ultimate JOY to Your Table! 'Hut Seijin' Delivers JOY Across Japan!? 3 New TV Commercials Start Airing Nationwide from Friday, April 24

Pizza Hut, one of the world's largest pizza chains operated by Pizza Hut Japan Ltd. (Representative Director, Chairman and CEO: Shigetoshi Fukase, Headquarters: Yokohama, Kanagawa, hereafter 'Pizza Hut'), is launching a new brand communication aimed at delivering the ultimate JOY to daily dining tables. Starting Friday, April 24, 2026, three new TV commercials featuring the descent of the new character 'Hut Seijin' (Hut Alien) ('Hut Seijin Delivers Chicken Nanban Pizza', 'Hut Seijin Announces the 2nd Free Pizza', 'Hut Seijin Announces Hut Day') will begin airing nationwide. As a strategy to deliver even more JOY, the '#PizzaHutSuperLuckyCoupon'—which offers a half-price pizza—will be rolled out sequentially across X, TikTok, trains, and stations throughout Japan, bringing JOY to the whole country. We will roll out campaigns under the slogan 'Too Much JOY Pizza Hut' This is a campaign united by the slogan 'Too Much JOY Pizza Hut' to deliver JOY all over Japan. Moving forward, we will continue to liven up everyday dining in conjunction with seasonal events and holidays. To begin, as a mission to deliver the ultimate surprise and deliciousness, we are launching the following initiatives nationwide starting today. - Half-price pizza!? '#PizzaHutSuperLuckyCoupon' launched - New TVCMs 'Hut Seijin Delivers Chicken Nanban Pizza', 'Hut Seijin Announces the 2nd Free Pizza', and 'Hut Seijin Announces Hut Day' air sequentially nationwide starting Friday, April 24. About the New Character 'Hut Seijin' Delivering the Ultimate JOY to Tables The excitement of opening the box, the fun of sharing piping hot pizza with family and friends—pizza as food inherently brings 'JOY' (happiness and fun). To maximize this unique value of pizza and deliver the highest level of JOY to Japanese dining tables, we are initiating a new communication strategy featuring our new character, 'Hut Seijin'. Half-Price Pizza!? '#PizzaHutSuperLuckyCoupon' Launched The participatory mission to deliver JOY, the '#PizzaHutSuperLuckyCoupon', has begun. This time, we are scattering 'Pizza Hut Super Lucky Coupons' that offer [Half Price] on the target product 'Pizza Hut Best 4 (Cheesy Roll M size only)' for takeout exclusively, all across Japan! To deliver JOYful surprises to everyone, making them say 'Even here!? And here!?', we have boldly placed coupons everywhere! From stations in places like Hokkaido, Osaka, and Miyazaki, to digital signage inside trains, timelines on X (formerly Twitter), and TikTok. The Hut Seijin appear one after another in the city and on SNS. Anyone can enjoy affordable pizza simply by entering the coupon code on the special website when ordering. For details, please check the official website: https://www.pizzahut.jp/?utm_source=pressrelease&utm_medium=prtimes&utm_campaign=Hut2026_4 3 New TV Commercials Airing Nationwide from April 24 (Friday) In the new TV commercial series, the new character 'Hut Seijin' makes its debut as the embodiment of Pizza Hut delivering the ultimate JOY to Japanese dining tables. Riding in a Pizza Hut logo-shaped UFO, they suddenly appear before a family spending an ordinary day. The commercial comically depicts how the aroma and deliciousness of the pizza the moment the box is opened rockets the family's excitement to its peak. Through the surprising turn of events where the living room transforms into a party venue at the mere sight of the pizza, we will broadcast the 'deliciousness' and 'fun' that Pizza Hut delivers to all of Japan. 'Hut Seijin Delivers Chicken Nanban Pizza' Commercial Story ■ 'Hut Seijin Delivers Chicken Nanban Pizza' Commercial Story The family returns home from an outing, exhausted ('So tired~'), with no energy left to cook dinner. Suddenly, a Hut Seijin arrives in a Pizza Hut logo-shaped UFO! When they hand over the pizza with a smile, the quiet living room instantly transforms into a wildly enthusiastic party floor with cheers of 'It's pizza!'. It's a story that skyrockets the dining table's excitement, where the Hut Seijin delivers the 'Miyazaki Specialty: Plentiful Tartar Chicken Nanban' along with the ultimate JOY, and leaves looking satisfied. ■ 'Hut Seijin Delivers Chicken Nanban Pizza' Storyboard ■ The Pizza Featured in the 'Hut Seijin Delivers Chicken Nanban Pizza' Commercial Miyazaki Specialty: Plentiful Tartar Chicken Nanban Boldly topped with one large, tender, and juicy piece of chicken per slice! Finished with a fresh tartar sauce added separately after baking.