[Professional Group with 10+ Years of Oshikatsu Experience] Oshicoco Selects Approximately 20 Certified 'Oshikatsu Experts'.
Oshicoco has selected approximately 20 'Oshikatsu Experts' with over 10 years of experience in 'Oshikatsu' (fan activities). These experts, with diverse fan interests, will contribute their real insights to Oshicoco's service development and corporate marketing support.
📋 Article Processing Timeline
- 📰 Published: May 2, 2026 at 01:00
- 🔍 Collected: May 1, 2026 at 16:31
- 🤖 AI Analyzed: May 1, 2026 at 16:52 (20 min after Collected)
■ Diverse 'Pro-Otaku' Gather, Approximately 20 First-Generation Members Start
The objective is to continuously collect real voices from professional 'Oshikatsu' enthusiasts with diverse 'Oshi' (favorite idols, characters, etc.) across various genres, and to utilize these insights for in-house service development and marketing support for client companies.
'Oshikatsu Experts' members are selected from our 120,000-member 'Oshikatsu Community'. They consist of approximately 20 individuals who are highly passionate about 'Oshikatsu' in various genres such as idols, K-Pop, anime, games, 2.5D stage plays, and sports.
K.O (Female) 15 years 'Otaku' experience | K-Pop Idol fan
H.S (Female) 20 years 'Otaku' experience | Sports fan
M.N (Female) 16 years 'Otaku' experience | Fancy character/anime fan
K.O (Male) 12 years 'Otaku' experience | Domestic Male Idol fan
K.H (Female) 13 years 'Otaku' experience | VTuber/anime fan
(Partial excerpt)
Approximately 20 members with diverse 'Oshi' as mentioned above have joined as 'First Generation' members this spring, and each will be active as a 'Pro-Otaku' with deep knowledge, experience, and consumption behavior.
We will continue to recruit, expanding to 'Second Generation' and 'Third Generation' to gather more diverse and highly resolved insights.
■ Inaugural Meeting Held! Discussing the Future of the Oshikatsu Market
On Tuesday, April 28, 2026, we held an inaugural get-together event.
The event started with self-introductions, sharing each member's 'Oshi' genre and 'Oshikatsu' style.
Afterward, a discussion was held on the theme of 'Predicting Future Trends in the Oshikatsu Market'.
With 'Pro-Otaku' from various genres and backgrounds gathered, diverse perspectives and opinions emerged, such as:
Idols, characters, and anime goods likely to become popular next
Trends in 'self-expression' through experiences
Popularity of Japanese IP overseas products, etc...
Many real opinions based on the actual experiences of pro-otaku from various genres were gathered, making it a very meaningful discussion on trends.
■ Participant Comments (Partial Excerpt)
After the event, we received comments from participants such as the following:
■ Future Development: Expanding Opportunities for Co-creation with Companies
Going forward, we plan to strengthen initiatives for companies so that the knowledge of 'Oshikatsu Experts' can be more widely utilized.
Specifically, we will create opportunities for companies to directly access 'real otaku voices' through activities such as:
Interviews and discussion groups with researchers
Providing user insights for product and service development
Prototype validation and feedback sessions
Oshicoco will continue to promote value creation in the vast 'Oshikatsu' market, starting from the perspective of 'otaku' themselves, who are deeply involved.
■ Research Service 'Oshipedia' Utilizing the Oshikatsu Community
|What is Oshipedia?
Oshipedia is a youth marketing research service provided by Oshicoco Inc. It analyzes youth insights with 'Oshikatsu x Data' and can be utilized for corporate marketing and product planning.
We are working with partner companies on a wide range of initiatives including 'Oshipedia' for product planning, collaborative development, and sales promotion support.
Click here for 'Oshipedia' corporate adoption cases.
■ About Oshicoco Inc.
Even companies can become someone's 'Oshi'
Our company targets 'Oshikatsu' women and operates an online store and media in the 'otaku' domain. We also provide 'otaku' project production and consulting services for companies.
Location
3-32-2 Jingumae, Shibuya-ku, Tokyo, K's APARTMENT303
Representative Director
Kaho Tada
Established
November 2021
Business Activities
Oshikatsu marketing support (planning, research, advertising)
Merchandise manufacturing, licensing business, operation of proprietary e-commerce mall
Company HP
https://corp.oshicoco.co.jp/
Company X
https://x.com/Oshicoco_inc
Note
https://note.com/oshicoco
Instagram
https://www.instagram.com/oshikatsu_media/
Online Store
https://oshicoco.co.jp/
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