[Average approx. 59,000 yen per trip] Survey on 'Expedition Consumption' of the Oshikatsu Demographic. Most frequent is 2-3 times a year, with transportation being the biggest cost.
A survey by Oshicoco revealed that the average cost of an 'Oshikatsu' (fan activity) expedition is about 59,000 yen per trip, with transportation taking the largest share. About 60% of fans also enjoy local gourmet food, showing significant economic ripple effects for regional tourism.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 21:10
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 19, 2026 at 20:22 (147h 47m after Collected)
■ Purpose of the Survey
"Expedition" (Ensei)—traveling across the country to attend live concerts, theater plays, matches, or events to see one's "Oshi" (favorite idol/character)—is one of the major consumption behaviors in "Oshikatsu" (activities to support one's favorite).
In recent years, it has become a standard style to visit regional cities for Oshikatsu and enjoy sightseeing and local gourmet food along the way. On the other hand, the burden of transportation and accommodation costs is heavy, making it an action that requires fans to be prepared in terms of both time and money.
Therefore, this time, we researched and analyzed how often Oshikatsu fans go on expeditions, how much money they spend per trip, and what they actually do at their destinations.
■ Survey Overview
■ Survey Period: April 6 - April 8
■ Valid Responses: 664
■ Survey Medium and Target Audience:
Oshikatsu fans following the Instagram "Oshikatsu Support Media Oshicoco"
*This survey utilized "Oshi Pedia", a survey service by Oshicoco Co., Ltd.
■ Over 60% of Oshikatsu fans have expedition experience
When asked about their experience with "expeditions," over 60% of the respondents answered that they "have gone on an expedition."
From this result, it can be seen that expeditions are not a special action limited to a few core fans, but have become a "standard action" deeply rooted among Oshikatsu fans.
■ The most common frequency of expeditions is "2-3 times a year." Some fans go more than 10 times a year.
When surveying the number of times they go on an expedition for Oshikatsu on an annual basis, the most common answer was "2-3 times a year" (34.7%). This was followed by "Once a year" (22.1%) and "4-5 times a year" (21.1%), indicating that for many Oshikatsu fans, "expeditions" are a standard action that occurs multiple times a year.
On the other hand, there is a high-frequency group of about 19% who go on expeditions "10 times or more a year," revealing the existence of a demographic that actively travels to match the volume of their Oshi's activities, national tours, and match schedules.
■ Average of about 59,000 yen per expedition. Nearly 20% spend high amounts over 100,000 yen.
When surveying the average cost per expedition, the most frequent answer was "30,000 to 50,000 yen" (33.7%).
Furthermore, calculating the average based on the median of each answer option resulted in an average of about 59,000 yen per trip.
What is particularly noteworthy is the high-consumption group. "100,000 to 200,000 yen" accounted for 6.3%, and "200,000 yen or more" also accounted for 6.3%, meaning that over 10% of the total spend more than 100,000 yen on a single expedition.
Coupled with transportation and accommodation, purchasing merchandise locally and attending multiple performances makes expeditions a particularly large expenditure event within Oshikatsu.
*The average amount is an estimated value calculated by a weighted average based on the median of each answer option (with "200,000 yen or more" calculated as 200,000 yen). The actual average amount may exceed this.
■ "Transportation" is the most expensive part of expedition costs
When asked what costs the most in the breakdown of expedition expenses, "Transportation" ranked top at 53.7%.
This was followed by "Merchandise/Goods" (30.5%) and "Accommodation" (9.5%).
It is clear that in Oshikatsu expeditions, the "travel cost to go see the Oshi" is a bigger hurdle than the ticket price for the event itself.
Against the backdrop of expanding expedition opportunities in Oshikatsu, such as national tours, regional performances, away games in sports, and even attending overseas performances, the reality that transportation costs occupy a large proportion of expedition consumption has become clear.
■ Expeditions also ripple into "sightseeing consumption." About 60% enjoy local gourmet food
When asked what else they do on expeditions besides Oshikatsu (multiple answers allowed), the most common answer was "Enjoying local gourmet food and dining" (60.0%).
Other answers included:
- Visiting tourist spots (37.9%)
- Shopping (37.9%)
- Pilgrimage to sacred places (35.8%)
- Having after-parties and meals with expedition friends (31.6%)
This shows that expeditions are not just about attending events but strongly generate regional consumption and sightseeing behaviors.
The fact that economic ripples are spreading to surrounding industries such as food and beverage, tourism, and retail, starting from Oshikatsu, is a noteworthy point for local governments and tourism businesses.
■ Top expedition destinations are Tokyo, Kanagawa, Osaka, and Aichi. Concentration in metropolitan areas
"Expedition" (Ensei)—traveling across the country to attend live concerts, theater plays, matches, or events to see one's "Oshi" (favorite idol/character)—is one of the major consumption behaviors in "Oshikatsu" (activities to support one's favorite).
In recent years, it has become a standard style to visit regional cities for Oshikatsu and enjoy sightseeing and local gourmet food along the way. On the other hand, the burden of transportation and accommodation costs is heavy, making it an action that requires fans to be prepared in terms of both time and money.
Therefore, this time, we researched and analyzed how often Oshikatsu fans go on expeditions, how much money they spend per trip, and what they actually do at their destinations.
■ Survey Overview
■ Survey Period: April 6 - April 8
■ Valid Responses: 664
■ Survey Medium and Target Audience:
Oshikatsu fans following the Instagram "Oshikatsu Support Media Oshicoco"
*This survey utilized "Oshi Pedia", a survey service by Oshicoco Co., Ltd.
■ Over 60% of Oshikatsu fans have expedition experience
When asked about their experience with "expeditions," over 60% of the respondents answered that they "have gone on an expedition."
From this result, it can be seen that expeditions are not a special action limited to a few core fans, but have become a "standard action" deeply rooted among Oshikatsu fans.
■ The most common frequency of expeditions is "2-3 times a year." Some fans go more than 10 times a year.
When surveying the number of times they go on an expedition for Oshikatsu on an annual basis, the most common answer was "2-3 times a year" (34.7%). This was followed by "Once a year" (22.1%) and "4-5 times a year" (21.1%), indicating that for many Oshikatsu fans, "expeditions" are a standard action that occurs multiple times a year.
On the other hand, there is a high-frequency group of about 19% who go on expeditions "10 times or more a year," revealing the existence of a demographic that actively travels to match the volume of their Oshi's activities, national tours, and match schedules.
■ Average of about 59,000 yen per expedition. Nearly 20% spend high amounts over 100,000 yen.
When surveying the average cost per expedition, the most frequent answer was "30,000 to 50,000 yen" (33.7%).
Furthermore, calculating the average based on the median of each answer option resulted in an average of about 59,000 yen per trip.
What is particularly noteworthy is the high-consumption group. "100,000 to 200,000 yen" accounted for 6.3%, and "200,000 yen or more" also accounted for 6.3%, meaning that over 10% of the total spend more than 100,000 yen on a single expedition.
Coupled with transportation and accommodation, purchasing merchandise locally and attending multiple performances makes expeditions a particularly large expenditure event within Oshikatsu.
*The average amount is an estimated value calculated by a weighted average based on the median of each answer option (with "200,000 yen or more" calculated as 200,000 yen). The actual average amount may exceed this.
■ "Transportation" is the most expensive part of expedition costs
When asked what costs the most in the breakdown of expedition expenses, "Transportation" ranked top at 53.7%.
This was followed by "Merchandise/Goods" (30.5%) and "Accommodation" (9.5%).
It is clear that in Oshikatsu expeditions, the "travel cost to go see the Oshi" is a bigger hurdle than the ticket price for the event itself.
Against the backdrop of expanding expedition opportunities in Oshikatsu, such as national tours, regional performances, away games in sports, and even attending overseas performances, the reality that transportation costs occupy a large proportion of expedition consumption has become clear.
■ Expeditions also ripple into "sightseeing consumption." About 60% enjoy local gourmet food
When asked what else they do on expeditions besides Oshikatsu (multiple answers allowed), the most common answer was "Enjoying local gourmet food and dining" (60.0%).
Other answers included:
- Visiting tourist spots (37.9%)
- Shopping (37.9%)
- Pilgrimage to sacred places (35.8%)
- Having after-parties and meals with expedition friends (31.6%)
This shows that expeditions are not just about attending events but strongly generate regional consumption and sightseeing behaviors.
The fact that economic ripples are spreading to surrounding industries such as food and beverage, tourism, and retail, starting from Oshikatsu, is a noteworthy point for local governments and tourism businesses.
■ Top expedition destinations are Tokyo, Kanagawa, Osaka, and Aichi. Concentration in metropolitan areas