Net Protections' Post-Payment Service "atone" Launched on TSI's Official Online Site "mix.tokyo"
Net Protections' post-payment service "atone" has been introduced on TSI's official fashion e-commerce site "mix.tokyo" as of April 10, 2026. To commemorate this, a 10% cashback campaign will run from April 24 to July 23, 2026, targeting young customers and aiming to improve CVR.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 19:00
- 🔍 Collected: May 7, 2026 at 10:31
- 🤖 AI Analyzed: May 8, 2026 at 02:05 (15h 33m after Collected)
Net Protections Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and President: Shin Shibata; hereinafter "the Company") announces that its post-payment service "atone" (hereinafter "atone") has been introduced on mix.tokyo, the official fashion e-commerce site operated by TSI Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President CEO: Tsuyoshi Shimoji; hereinafter "TSI"), starting April 10, 2026 (Friday).
To commemorate this launch, a 10% cashback campaign will commence today, April 24, 2026 (Friday), for users who utilize "atone" on "mix.tokyo."
**Background and Purpose: Aiming to expand the young fan base and improve CVR**
TSI is one of Japan's leading apparel companies, operating over 30 popular brands such as "JILL by JILL STUART," "MARGARET HOWELL," and "NANO universe." The "mix.tokyo" site, operated by TSI, continues to grow rapidly as a brand mall-type e-commerce site supported by highly sensitive users.
The primary objectives of this "atone" introduction are to acquire new young customers in their teens and twenties who do not possess credit cards or prefer to limit their use, and to prevent "cart abandonment" through a seamless purchasing experience centered on smartphones.
Furthermore, by combining the atone membership base held by Net Protections and its extensive knowledge in apparel e-commerce, the Company will support TSI in further expanding its sales.
**Campaign Overview**
| Item | Content |
| :------------ | :-------------------------------------------------------------------------------------------------------- |
| Campaign Period | April 24, 2026 (Friday) - July 23, 2026 (Thursday) |
| Campaign Benefit | 10% cashback when using "atone next month payment" on "mix.tokyo" during the period (※) |
| Eligibility | All brands, regular products, and sale products within "mix.tokyo" |
| | ※Excluding reserved products |
| | ※Limited to "atone next month payment" usage. Please check the campaign site for campaign details. |
Campaign site: https://nppoint.jp/campaigns/202604mixtokyo/
**About "atone"**
"atone" is a post-payment service that can be used for both mail-order and physical stores. Purchasers can pay after purchase without registering bank accounts or credit card information or charging. For businesses introducing it, it prevents abandonment just before purchase, leading to a reduction in sales loss. In physical stores, it prevents the loss of customers who hold credit cards but do not use them, promoting cashless transactions. Furthermore, it incorporates a point program, contributing to new customer acquisition, improved repeat rates, and increased average purchase value.
Details here: https://atone.be/
**About "mix.tokyo"**
"mix.tokyo" is the official online store operated by TSI Co., Ltd. It handles over 30 brands developed by the TSI Group, including "PEARLY GATES," "NANO universe," and "NATURAL BEAUTY BASIC." It offers a wide range of men's and women's fashion items, from golf wear to everyday use, proposing diverse styles from daily life to active scenes.
Official site: https://mix.tokyo/
**Net Protections Co., Ltd. Company Profile**
Trade Name: Net Protections Co., Ltd.
(Part of Net Protections Holdings, Inc. (TSE Prime, Securities Code 7383) Group)
Representative: Shin Shibata, Representative Director and President
URL: https://corp.netprotections.com/
Business Description: Various post-payment services
Founded: January 2000
Capital: 100 million yen
Location: Sumitomo Fudosan Kojimachi First Building 5F, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo
**TSI Holdings Co., Ltd. Company Profile**
Trade Name: TSI Co., Ltd.
Representative: Tsuyoshi Shimoji, Representative Director and President CEO
URL: https://www.tsi.inc/
Business Description: Planning, manufacturing, retail, wholesale, and import/export of general apparel
Founded: March 2014
To commemorate this launch, a 10% cashback campaign will commence today, April 24, 2026 (Friday), for users who utilize "atone" on "mix.tokyo."
**Background and Purpose: Aiming to expand the young fan base and improve CVR**
TSI is one of Japan's leading apparel companies, operating over 30 popular brands such as "JILL by JILL STUART," "MARGARET HOWELL," and "NANO universe." The "mix.tokyo" site, operated by TSI, continues to grow rapidly as a brand mall-type e-commerce site supported by highly sensitive users.
The primary objectives of this "atone" introduction are to acquire new young customers in their teens and twenties who do not possess credit cards or prefer to limit their use, and to prevent "cart abandonment" through a seamless purchasing experience centered on smartphones.
Furthermore, by combining the atone membership base held by Net Protections and its extensive knowledge in apparel e-commerce, the Company will support TSI in further expanding its sales.
**Campaign Overview**
| Item | Content |
| :------------ | :-------------------------------------------------------------------------------------------------------- |
| Campaign Period | April 24, 2026 (Friday) - July 23, 2026 (Thursday) |
| Campaign Benefit | 10% cashback when using "atone next month payment" on "mix.tokyo" during the period (※) |
| Eligibility | All brands, regular products, and sale products within "mix.tokyo" |
| | ※Excluding reserved products |
| | ※Limited to "atone next month payment" usage. Please check the campaign site for campaign details. |
Campaign site: https://nppoint.jp/campaigns/202604mixtokyo/
**About "atone"**
"atone" is a post-payment service that can be used for both mail-order and physical stores. Purchasers can pay after purchase without registering bank accounts or credit card information or charging. For businesses introducing it, it prevents abandonment just before purchase, leading to a reduction in sales loss. In physical stores, it prevents the loss of customers who hold credit cards but do not use them, promoting cashless transactions. Furthermore, it incorporates a point program, contributing to new customer acquisition, improved repeat rates, and increased average purchase value.
Details here: https://atone.be/
**About "mix.tokyo"**
"mix.tokyo" is the official online store operated by TSI Co., Ltd. It handles over 30 brands developed by the TSI Group, including "PEARLY GATES," "NANO universe," and "NATURAL BEAUTY BASIC." It offers a wide range of men's and women's fashion items, from golf wear to everyday use, proposing diverse styles from daily life to active scenes.
Official site: https://mix.tokyo/
**Net Protections Co., Ltd. Company Profile**
Trade Name: Net Protections Co., Ltd.
(Part of Net Protections Holdings, Inc. (TSE Prime, Securities Code 7383) Group)
Representative: Shin Shibata, Representative Director and President
URL: https://corp.netprotections.com/
Business Description: Various post-payment services
Founded: January 2000
Capital: 100 million yen
Location: Sumitomo Fudosan Kojimachi First Building 5F, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo
**TSI Holdings Co., Ltd. Company Profile**
Trade Name: TSI Co., Ltd.
Representative: Tsuyoshi Shimoji, Representative Director and President CEO
URL: https://www.tsi.inc/
Business Description: Planning, manufacturing, retail, wholesale, and import/export of general apparel
Founded: March 2014