Net Protections' 'NP Kakebarai' Integrates with B2B EC Platform 'W2 BtoB'
Net Protections has started integrating its B2B payment service, 'NP Kakebarai,' with W2's B2B e-commerce platform, 'W2 BtoB,' to automate credit, billing, and collection processes.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 19:00
- 🔍 Collected: April 28, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 15:15 (4h 43m after Collected)
Net Protections, Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Shin Shibata; hereinafter 'the Company') has announced the integration of its B2B payment service, 'NP Kakebarai,' with the B2B e-commerce platform 'W2 BtoB' provided by W2 Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Daiki Yamada).
### Background
In recent years, e-commerce has been advancing in inter-company (B2B) transactions, and the B2B EC market continues to expand. The B2B-EC market size in 2024 reached 514.4 trillion yen (up 10.6% YoY), with the EC ratio rising to 43.1%. (Ministry of Economy, Trade and Industry: 'FY2024 E-commerce Market Research Report')
This growth is driven by the digitalization of operations due to non-face-to-face needs, increasing demand for efficiency amid labor shortages and work-style reforms, and government DX promotion policies. However, traditional billing and credit management remain analog in many B2B transactions, limiting efficiency even as sales move online. To address this, W2 and Net Protections have partnered to support the growth of B2B EC by integrating their respective billing and platform solutions.
### Integration Details
This integration allows EC operators using 'W2 BtoB' to implement deferred payment (kakebarai) on their sites, achieving:
- Full outsourcing of credit screening, invoicing, and payment collection.
- Mitigation of unpaid payment risks.
This supports the efficiency of B2B transactions previously dependent on offline work and aids in expanding EC sales.
### About 'NP Kakebarai'
'NP Kakebarai' is a post-payment (BNPL) service for B2B transactions. The Company acts as an intermediary between sellers and buyers, handling all payment and billing tasks from credit assessment to invoicing and collection. By adopting NP Kakebarai, sellers can digitalize their entire payment process and focus on their core business. The service also guarantees payment, stabilizing the management base. Furthermore, using a unique credit assessment model independent of traditional credit agencies, it provides an approval rate of 99% (*1), enabling credit sales to various operators including sole proprietors, which leads to expanded sales channels. Buyers can expect improved cash flow through deferred payments.
Details: https://np-kakebarai.com/
(*1) As of March 31, 2025.
### Company Profiles
**Net Protections, Inc.**
- Representative: President Shin Shibata
- URL: https://corp.netprotections.com/
- Business: Various post-payment services
- Founded: January 2000
- Location: Sumitomo Fudosan Kojimachi First Bldg. 5F, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo
**W2 Inc.**
- Representative: CEO Daiki Yamada
- URL: https://www.w2solution.co.jp/
- Business: EC platform provision and development
- Location: Ginza Shochiku Square 5F, 1-13-1 Tsukiji, Chuo-ku, Tokyo
### Background
In recent years, e-commerce has been advancing in inter-company (B2B) transactions, and the B2B EC market continues to expand. The B2B-EC market size in 2024 reached 514.4 trillion yen (up 10.6% YoY), with the EC ratio rising to 43.1%. (Ministry of Economy, Trade and Industry: 'FY2024 E-commerce Market Research Report')
This growth is driven by the digitalization of operations due to non-face-to-face needs, increasing demand for efficiency amid labor shortages and work-style reforms, and government DX promotion policies. However, traditional billing and credit management remain analog in many B2B transactions, limiting efficiency even as sales move online. To address this, W2 and Net Protections have partnered to support the growth of B2B EC by integrating their respective billing and platform solutions.
### Integration Details
This integration allows EC operators using 'W2 BtoB' to implement deferred payment (kakebarai) on their sites, achieving:
- Full outsourcing of credit screening, invoicing, and payment collection.
- Mitigation of unpaid payment risks.
This supports the efficiency of B2B transactions previously dependent on offline work and aids in expanding EC sales.
### About 'NP Kakebarai'
'NP Kakebarai' is a post-payment (BNPL) service for B2B transactions. The Company acts as an intermediary between sellers and buyers, handling all payment and billing tasks from credit assessment to invoicing and collection. By adopting NP Kakebarai, sellers can digitalize their entire payment process and focus on their core business. The service also guarantees payment, stabilizing the management base. Furthermore, using a unique credit assessment model independent of traditional credit agencies, it provides an approval rate of 99% (*1), enabling credit sales to various operators including sole proprietors, which leads to expanded sales channels. Buyers can expect improved cash flow through deferred payments.
Details: https://np-kakebarai.com/
(*1) As of March 31, 2025.
### Company Profiles
**Net Protections, Inc.**
- Representative: President Shin Shibata
- URL: https://corp.netprotections.com/
- Business: Various post-payment services
- Founded: January 2000
- Location: Sumitomo Fudosan Kojimachi First Bldg. 5F, 4-2-6 Kojimachi, Chiyoda-ku, Tokyo
**W2 Inc.**
- Representative: CEO Daiki Yamada
- URL: https://www.w2solution.co.jp/
- Business: EC platform provision and development
- Location: Ginza Shochiku Square 5F, 1-13-1 Tsukiji, Chuo-ku, Tokyo