Neo Marketing Launches "Overseas Visit Research Package" for On-Site Field Research
Key facts
- Neo Marketing Launches "Overseas Visit Research Package" for On-Site Field Research
- Neo Marketing Inc. has launched the "Overseas Visit Research Package," which utilizes its own English-speaking staff to conduct on-site overseas research, primarily in Asia. This service addresses issues of quality variation and communication errors associated with outsourcing to local partners, enabling flexible research even with small lot sizes.
- Source: PR Times
- Date: June 13, 2026
Direct answer
Neo Marketing Inc. has launched the "Overseas Visit Research Package," which utilizes its own English-speaking staff to conduct on-site overseas research, primarily in Asia. This service addresses issues of quality variation and communication errors associated with outsourcing to local partners, enabling flexible research even with small lot sizes.
- Citation
- Neo Marketing Launches "Overseas Visit Research Package" for On-Site Field Research (June 13, 2026), PR Times
- Source
- PR Times
- Date
- June 13, 2026
Neo Marketing Inc. has launched the "Overseas Visit Research Package," which utilizes its own English-speaking staff to conduct on-site overseas research, primarily in Asia. This service addresses issues of quality variation and communication errors associated with outsourcing to local partners, enabling flexible research even with small lot sizes.
📋 Article Processing Timeline
- 📰 Published: June 13, 2026 at 02:00
- 🔍 Collected: June 12, 2026 at 17:21
- 🤖 AI Analyzed: June 12, 2026 at 18:15 (54 min after Collected)
Neo Marketing Inc. (Headquarters: Shibuya-ku, Tokyo; Stock Code: 4196; Representative Director: Mitsunobu Hashimoto; hereinafter referred to as Neo Marketing), a provider of marketing support services, has launched the "Overseas Visit Research Package." This service offers overseas local research in regions centered around Asia, directly managed by Neo Marketing's own English-speaking staff.
Based on research experience in countries such as Malaysia, Indonesia, Thailand, Taiwan, India, and Laos, we offer services like in-home interviews starting from small lot sizes.
*Road sampling, face-to-face interviews, and HUT (Home Use Test) are also available.
■ Background and Problem Recognition
In the field of overseas research, many companies have voiced concerns such as "quality varies," "the design intent is not conveyed to the field," and "it's difficult to respond flexibly if the research design needs to be changed midway" due to operations primarily relying on outsourcing to local partners.
Furthermore, companies considering overseas expansion are increasingly seeking to "confirm local living conditions with small-lot research rather than large-scale surveys" and "observe what is happening within respondents' homes and daily lives, rather than just relying on questionnaires."
The "Overseas Visit Research Package" is an overseas research service that ensures quality and flexibility by having our own staff on the ground, rather than primarily outsourcing to local partners.
■ Service Overview
Neo Marketing directly manages overseas local research in regions centered around Asia with its own staff. Our English-speaking staff, who have extensive experience in overseas field research, enter the field to ensure research quality and flexible response.
By directly observing respondents' living environments and daily actions, we can acquire insights into usage patterns and latent needs that are difficult to grasp through questionnaires. We can flexibly handle complex research designs and sudden changes in design, and can conduct research with small lot sizes.
【Main Usage Scenarios】
Product Development: Hypothesis testing based on local living conditions
Market Understanding: Grasping usage scenarios and alternative behaviors in target categories
User Insight Acquisition: Uncovering latent needs that are difficult to capture with questionnaires
Overseas Expansion Consideration: Preliminary small-lot research to determine feasibility of market entry
■ Problems Solved
Uncertainty and anxiety about the quality of local partners
Desire to understand living conditions that are difficult to grasp through online research
Willingness to try local research with a small number of participants
Desire to observe the actual usage of products
■ Target Regions, Methods, and Industries
Target Regions (including partner networks): Thailand, Vietnam, Malaysia, Singapore, Indonesia, Laos, Taiwan, India, New Zealand, Europe and the US, etc.
Main Research Methods: In-home interviews, street sampling, offline face-to-face interviews, home use tests
Target Industries: Mobility, cosmetics, daily necessities, food, durable consumer goods
■ Standard Schedule Example (Implementation Pattern)
Indonesia: 10 participants for in-home interviews: Approximately 4-8 weeks
*Recruitment period may be extended if respondent conditions are stringent.
■ Cost Estimate
Flexible design possible depending on country, method, and number of participants. Please consult us based on your budget and objectives.
■ About Neo Marketing Inc.
Company Name: Neo Marketing Inc.
Location: 16-25 Minamidai, Shibuya-ku, Tokyo, Yomeishu Bldg. 11F
Representative: Mitsunobu Hashimoto, Representative Director
Capital: 86.36 million yen (as of the end of December 2025)
Business Activities: Marketing support services
URL: https://corp.neo-m.jp/
*Neo Marketing is a member of the Japan Marketing Research Association (Member No: 20220).
【Contact for Inquiries Regarding This Release】
Neo Marketing Public Relations Office Attn: Imaizumi
Tel: 03-6328-2881
E-Mail: press@neo-m.jp
Based on research experience in countries such as Malaysia, Indonesia, Thailand, Taiwan, India, and Laos, we offer services like in-home interviews starting from small lot sizes.
*Road sampling, face-to-face interviews, and HUT (Home Use Test) are also available.
■ Background and Problem Recognition
In the field of overseas research, many companies have voiced concerns such as "quality varies," "the design intent is not conveyed to the field," and "it's difficult to respond flexibly if the research design needs to be changed midway" due to operations primarily relying on outsourcing to local partners.
Furthermore, companies considering overseas expansion are increasingly seeking to "confirm local living conditions with small-lot research rather than large-scale surveys" and "observe what is happening within respondents' homes and daily lives, rather than just relying on questionnaires."
The "Overseas Visit Research Package" is an overseas research service that ensures quality and flexibility by having our own staff on the ground, rather than primarily outsourcing to local partners.
■ Service Overview
Neo Marketing directly manages overseas local research in regions centered around Asia with its own staff. Our English-speaking staff, who have extensive experience in overseas field research, enter the field to ensure research quality and flexible response.
By directly observing respondents' living environments and daily actions, we can acquire insights into usage patterns and latent needs that are difficult to grasp through questionnaires. We can flexibly handle complex research designs and sudden changes in design, and can conduct research with small lot sizes.
【Main Usage Scenarios】
Product Development: Hypothesis testing based on local living conditions
Market Understanding: Grasping usage scenarios and alternative behaviors in target categories
User Insight Acquisition: Uncovering latent needs that are difficult to capture with questionnaires
Overseas Expansion Consideration: Preliminary small-lot research to determine feasibility of market entry
■ Problems Solved
Uncertainty and anxiety about the quality of local partners
Desire to understand living conditions that are difficult to grasp through online research
Willingness to try local research with a small number of participants
Desire to observe the actual usage of products
■ Target Regions, Methods, and Industries
Target Regions (including partner networks): Thailand, Vietnam, Malaysia, Singapore, Indonesia, Laos, Taiwan, India, New Zealand, Europe and the US, etc.
Main Research Methods: In-home interviews, street sampling, offline face-to-face interviews, home use tests
Target Industries: Mobility, cosmetics, daily necessities, food, durable consumer goods
■ Standard Schedule Example (Implementation Pattern)
Indonesia: 10 participants for in-home interviews: Approximately 4-8 weeks
*Recruitment period may be extended if respondent conditions are stringent.
■ Cost Estimate
Flexible design possible depending on country, method, and number of participants. Please consult us based on your budget and objectives.
■ About Neo Marketing Inc.
Company Name: Neo Marketing Inc.
Location: 16-25 Minamidai, Shibuya-ku, Tokyo, Yomeishu Bldg. 11F
Representative: Mitsunobu Hashimoto, Representative Director
Capital: 86.36 million yen (as of the end of December 2025)
Business Activities: Marketing support services
URL: https://corp.neo-m.jp/
*Neo Marketing is a member of the Japan Marketing Research Association (Member No: 20220).
【Contact for Inquiries Regarding This Release】
Neo Marketing Public Relations Office Attn: Imaizumi
Tel: 03-6328-2881
E-Mail: press@neo-m.jp
FAQ
What are the strengths of the Overseas Visit Research Package?
Since our own staff directly manage the research, there are no quality variations, and the design intent is accurately conveyed. Flexible arrangements are possible even for small lot sizes.
What research methods are available?
Available methods include in-home interviews, street sampling, face-to-face interviews, and home use tests.
Which countries are covered?
We cover countries primarily in Asia, such as Thailand, Vietnam, Malaysia, Indonesia, Taiwan, and India, as well as countries in Europe and the US.
What is the cost?
Costs can be flexibly designed based on the country, method, and number of participants. Please consult us according to your budget and objectives.
Which companies are recommended for this service?
It is recommended for companies considering overseas expansion or those seeking a deep understanding of local living conditions.