Neo Marketing Launches 'Overseas In-Store Observation Survey' Utilizing In-House Staff

Neo Marketing Inc. (HQ: Shibuya-ku, Tokyo, Securities Code: 4196, Representative Director: Mitsunobu Hashimoto), a company providing marketing support, has launched an 'Overseas In-Store Observation Survey' service, in which its own English-capable staff conduct on-site research at overseas retail stores.

By combining behavioral observation with interviews, the service visualizes the real purchase decision-making process, uncovering 'why the product was picked up,' 'what it was compared to,' and 'what the deciding factor for purchase was.'

Background and Problem Awareness

Consumer research at overseas retail locations has generally been conducted by outsourcing to local partners. However, this has often led to issues such as 'inconsistencies in research quality depending on the contractor' and 'failure to convey the design intent to the field, resulting in unmet research goals.'

Furthermore, to understand why a product was or was not chosen, simple numerical reports are insufficient. It is necessary to understand what is happening in front of the shelf in real-time and what the product is being compared to.

The 'Overseas In-Store Observation Survey' stands out by deploying English-capable in-house staff to the stores, ensuring both flexible interviews aligned with the design intent and accurate quality control.

Service Overview

This is a research service where, at overseas retail stores, interviews are conducted on the spot with consumers considering a purchase to grasp the reasons for purchase, comparative consideration processes, and in-front-of-shelf behavior.

By having English-capable in-house staff at the stores instead of outsourcing to local partners, the service realizes flexible interviews tailored to client needs and ensures precise quality control. Since researchers can probe deeper on the spot, the service can also uncover unexpected insights.

【Primary Use Cases】

- Product Development: Structuring reasons why products are or are not selected at the store. - Package Improvement: Verifying visibility and appeal elements in front of the shelf. - Sales Promotion: Designing at which stage of the purchase decision process to intervene. - Shelf Optimization: Considering the optimal shelf position based on competitive placement. - Competitive Analysis: Understanding the competitors against which the product is compared and the basis of comparison.

Solvable Issues

- Inconsistencies in the quality of outsourced research. - Wanting to know why a product is chosen in the context of competitor comparison. - Wanting to grasp the real-world in-store decision-making process.

Covered Regions, Methods, and Industries

- Regions (including partner networks): Thailand, Vietnam, Malaysia, Singapore, Indonesia, Laos, Taiwan, New Zealand, Western countries, etc. - Main Research Methods: In-store observation, in-front-of-shelf interviews, exit interviews, in-store surveys. - Covered Industries: Food, Beverage, Cosmetics, Daily Commodities, Retail.

Standard Schedule Estimate

- Vietnam In-Store Survey (assuming 20 stores): Approx. 3-6 weeks. *Subject to change based on the number of target stores and research content.

Cost Structure

Flexible design possible based on the country, number of target stores, and research content. Please consult based on your budget and objectives.

About Neo Marketing

Company Name: Neo Marketing Inc. Address: 11F Yomeishu Building, 16-25 Nanpeidai-cho, Shibuya-ku, Tokyo. Representative: Mitsunobu Hashimoto, Representative Director. Capital: 86.36 million yen (as of the end of December 2025). Business: Marketing support. URL: https://corp.neo-m.jp/ *Neo Marketing is a member of the Japan Marketing Research Association (Member No: 20220).